Does Competition Really Count In Ranking?
I'm thinking "Does competition really matter?" because according to Google, the competition is "The number of advertisers that showed on each keyword relative to all keywords across Google." Simply put, the competition column is about the ads, the Keyword planner itself is a tool of Google Adwords, and apart from the search volumes, I doubt that there is any more important detail we can get from it when it comes to ranking a website in Google.
I might be wrong, so I would like to hear from you. When trying to rank a website in Google, do you also take the Competition column in the Keyword planner into consideration, or you emphasize on the number of search results for the keyword you are trying to rank for?
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