How Do You Feel About Pop-Up Boxes?

33 replies
Question for you as blog owners and blog page visitors...

Do you as someone who visits a page to read an article like the fact that a pop-up box appears when you're trying to read an article? Do you tend to opt-in, if that's an option, or do whatever the message is in that box? Or do you find these just overall annoying? I know I do.

As a blog owner... do you find these pop-up boxes to convert pretty well for you, whatever it is you're asking them to do in this box? Also, have you considered how you feel about these boxes when visiting someone else's website?

Just wondering if these boxes are worth using or opting for another option like ribbons at the top of a page or something in your sidebar.
#boxes #feel #optin #optin boxes #pop-up boxes #pop-ups #popup
  • Profile picture of the author discrat
    Personally, I just never found them effective when I tested them.

    That is not to say other have not, though !

    - Robert Andrew
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  • Profile picture of the author Gambino
    I find them super annoying if they pop up while I'm trying to read something like an article. Especially if it's on a tablet or mobile device and the exit or X is super tiny and it won't go away. I usually leave.

    That said, I'm thinking about putting an opt-in as an exit pop up since the customers probably gone anyways. Probay offering a discount and trying to capture those people who are on the fence.
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    • Profile picture of the author fatcitygirl
      Originally Posted by Gambino View Post

      That said, I'm thinking about putting an opt-in as an exit pop up since the customers probably gone anyways. Probay offering a discount and trying to capture those people who are on the fence.
      An exit pop-up box sounds like a plus. If they're leaving anyway, might as well capture their email if you can.
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  • Profile picture of the author HDRider
    When I am reading and get a pop up box 90% of the time I just leave.

    However people claim they work well, so?
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  • Profile picture of the author Brent Stangel
    The pop-up form on IMCD converts around 9%.

    The sidebar from converts at 2%.

    The pop-up only shows if you land on certain pages. After you've seen it, it won't show again for seven days.

    The only time they bother me as a reader is when they hinder the page load or have no close control.
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  • If a pop-up appears right after the page loads, then I usually ignore the offer (without taking time to read the offer), since I just want to view what I went for ...

    If a pop-up appears a few minutes after the page loads and while I'm viewing the page, then I expect it to be an offer for live chat support. Otherwise, I ignore the pop-up and continue viewing the page ...

    If a pop-up appears when I try leaving the page, then, for me, it's all about the offer, how it's packaged and how it's communicated to me via the pop-up -- The message should better be clear, professional and non-spammy, while the offer should better be relevant to what I want at that time, and the offer should better be packaged in attention-grabbing, enticing and compelling ways ...

    As for using pop-ups -- No, we haven't tested it in any of our campaigns (not even for live chat support or reminders to call our support numbers), and we don't recommend it to our clients, and we neither plan to use it in any of our own campaigns, nor in any of our campaigns for our clients -- We prefer it this way ...
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  • Profile picture of the author KenW3
    Interruption Marketing is something used by beginners who don't know any better, and by webmasters who have no interest in developing a relationship with their visitors (which is sometimes a valid intent).

    If a pop-up blocks access to content, then I leave the site 100% of the time. Pop-ups are not a professional approach to business growth and customer retention. When bookmarking a site to read later, and I am stopped from leaving the page by an exit pop-up, I always delete the bookmark.

    I no longer trust exit pop-ups, so will never click on one of those. I learned the hard way that hackers know how to use an exit pop-up to install malware, using your click as permission to perform an action (including the click on the X that was supposed to close the window).

    Don't interact with an exit blocker unless you completely trust the website you are visiting. As most exit blockers are JavaScript, the FireFox QuickJS 1.3 add-on places an icon at the top of your FireFox browser, to disable JavaScript on a site that does this to you, so you can safely exit from the page that has taken control of your browser.
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  • Profile picture of the author Esteban Gomez
    Popups are annoying but get results and if what you are delivering on it is highly valuable I would suggest you use them.
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  • Profile picture of the author Jeff Burritt
    Pop up boxes do work better than just a non-moving optin form. Most marketers, like here on the WF, don't like them because they know how overused they are. Most consumers probably don't run into them as often as we suspect, so the average consumer probably just thinks it not as big of deal. I do, however, see a day coming soon when everyone, consumers included, are going to grow tired of them.
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  • Profile picture of the author Brent Stangel
    Most consumers probably don't run into them as often as we suspect, so the average consumer probably just thinks it not as big of deal.
    That's what my research shows.

    I do, however, see a day coming soon when everyone, consumers included, are going to grow tired of them.
    I don't think so.

    It's not like it's only MMO marketers who use them.
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    • Profile picture of the author emmerson
      I personally find them quite annoying, especially when they are difficult to close. I would stop visiting a site entirely if I had to remove those on every page I visit. Exit popup in some form sounds like a decent idea though although I doubt it would play well with blockers like ABP etc.
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  • Profile picture of the author ChrisBa
    Originally Posted by fatcitygirl View Post

    Question for you as blog owners and blog page visitors...

    Do you as someone who visits a page to read an article like the fact that a pop-up box appears when you're trying to read an article? Do you tend to opt-in, if that's an option, or do whatever the message is in that box? Or do you find these just overall annoying? I know I do.

    As a blog owner... do you find these pop-up boxes to convert pretty well for you, whatever it is you're asking them to do in this box? Also, have you considered how you feel about these boxes when visiting someone else's website?

    Just wondering if these boxes are worth using or opting for another option like ribbons at the top of a page or something in your sidebar.
    As a reader, I hate them!
    As a marketer, I love them

    They can be effective, you just may need to experiment with your text and various variables around them
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  • Profile picture of the author jfalxr
    I have an experience with this..

    I got quite good amount of leads with it when my blog was around social media tips, traffic tips, and some motivational posts. But it dropped a lot when I started to post around IM/MMO niche so I removed it from now on
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    • Profile picture of the author Daniel Evans
      It has quite a negative impact upon the viewing experience for me.
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  • Profile picture of the author TeKn1qu3z
    I never forced people to do such things, most of the blogs in these days forces to like an article to have read that post. Shame to those blog owners who forces to do actions.

    I hope Google will remove such types of blogs in Top searches.
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  • Profile picture of the author James McAllister
    Pop-ups do not have to be annoying to be extremely effective.

    On my sites, the pop-up triggers once every 30 days and only once the reader has gotten to the bottom of the article. This gives the new visitors (typically arriving from search engines) something to do next without bugging my regular readers. Although my pop-up doesn't get near the impressions as some of my other forms, it is the highest converting out of all of them.

    I do get annoyed by entrance pop-ups or pop-ups that pop up on every page, but if the content is great than clicking an X to get access to it doesn't bother me that much.
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  • Profile picture of the author bangwhosnext
    I find them very annoying and intrusive, although if done right (timing and placement) then there is a possibility they may be effective.
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  • Profile picture of the author pcgun007
    It convert well then sidebar but I really hate it as reader..
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  • Profile picture of the author SandraGenJobs
    Well If a blog or article is really good, I'll just ignore the pop up. But otherwise it's just annoying.
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  • Profile picture of the author statusengage
    Stop following your 'gut' and let data guide you on the best decision.

    Hello Bar and OptinMonster allow you to A/B test. Put one up and see what happens. If your conversions drop (signups, time on site, etc) or your bounce rate goes up then ditch the popup.

    If the good metrics go up, keep the popup and start optimizing it with more tests.
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  • Profile picture of the author onegoodman
    popup boxes, hmm, tough question, haven't seen one of those for few years, oh year, i remembered why, they so annoying that i ended up using extension to block them.

    I am guessing, don't like them that much
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  • Profile picture of the author trip3980
    "How Do You Feel About Pop-Up Boxes?"

    If my computer wasn't so expensive I'd brake it every time I saw one. Does that answer your question?
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  • Profile picture of the author Rory Singh
    I can't stand them. As a marketer they can be rather annoying. However...

    On the flip side, they do work.

    Most of the big systems use them. So that has got to tell you something.
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    • Profile picture of the author JohnMcCabe
      On both sides of the fence, it boils down to execution.

      Like them or hate them, they've become a fact of life. There are way too many of them to get emotionally invested.

      As a user, I don't mind them as much as I used to. Unless they become obtrusive, or as some mentioned, make it difficult/impossible to close. The back button is the obvious solution. On my tablet, the best ones don't require me to hunt for a tiny 'x' to close them. Simply clicking outside the pop box closes it.

      As a marketer, they're just another tool in the box. If they work, I like them. If they don't work, I don't like them. I just try to implement them in ways that wouldn't piss me off if I encountered them. Makes for a pretty good starting point, anyway.

      Warning: tangent ahead...

      To all the 'marketers' who profess undying hate for popups, suppose we substitute the words 'ad blocker'?

      How many of y'all would blow a gasket when asked how you feel about ad blockers?
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  • Everybody whines and cries about them, but the fact is they work. That's why you see them everywhere. Do the testing and follow the numbers, people!

    That being said, HOW you use them is crucial. Just read through this thread and you'll see a few common themes that annoy people.
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  • Profile picture of the author Peter Lessard
    I would look at this differently.

    First off asking people here how they feel about pop up boxes is not representative of the average visitor. Many of us here get an eye twitch if a site does something tiny that nobody but an internet marketer would notice.

    The real question is why do you want to use a pop up? Is it to build a list? Is building your list slightly more important than if you piss a few people off? If yes then test different ways to do it and see if you get more sign ups.

    To demonstrate my point when all you feel like doing is listening to music and you head over to YouTube does it not make you want to punch the screen when they throw loud ads at you between songs? Of course it does. Does youtube know it pisses us off? Yup. But their value makes us stay and their business goal is more important to them than us being pissed.
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  • Profile picture of the author ElGuapo
    Hate them.

    Though not as much as I hate autoplay videos...
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    • Profile picture of the author Steve B
      I find pop-up boxes very annoying. They are so intrusive and unwelcome.

      Do they work? Obviously they do, not in all cases, but they would have died long ago if no one ever profited from them.

      The question is: do you have to use them? I suggest "NO" you don't - not if you value your prospects and subscribers. Sure, you might be losing a sign-up, a lead, or a sale here and there . . .

      But is that small loss more important to you than happy customers? Not to me!

      Steve
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  • Profile picture of the author Ron C Farrow
    I contend that it depends on how they are used and in which market. I particularly liked a site I visited on three occasions to read quality niche articles. On the the third occasion a pop up suggested "now you have read three really useful articles by us, don't you think its time you trusted us with your email so we can send you some more?" - or words to that effect.

    It was in an offline business niche so as some have already suggested would probably not annoy the average user.
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  • Profile picture of the author entrepreneurjay
    Who cares how you feel about pop up boxes the bottom line is this is a business and they work

    Your #1 goal on your website or blog should be to capture as many email addresses as possible because chances are you will never see these potential customers again if you do not.

    So if a popup effectively accomplishes your goal then you are 1 step closer to your goals.
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  • Profile picture of the author Sarevok
    In some cases (like an email marketing funnel) pop-up boxes can statistically help you to increase your immediate ROI.

    So, if you're in this business to make money, then pop-ups are a genius idea.

    As far as bloggers are concerned, I think they can be tactfully implemented, and help you to build your audience at the same time as building rapport, prestige, and authority.



    I do have a few rules though... Chiefly among them - make it so your end users only see ONE pop-up.

    An endless array of pop-ups is shameful, tasteless, and can make it so your end users loathe your very online presence.

    Just my humble $.02, and wish you the best.
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  • Profile picture of the author Randall Magwood
    Hover ads (not pop-ups) are great for blogs and forums. But if you already have a squeeze page setup as your main site, and then you want to add a hover ad on top of the squeeze page... it won't be too effective for you. Just a redundant and unnecessary message.
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  • Profile picture of the author Jason Streby
    I hate them but more than that I hate that they actually work (usually)

    I guess it does depend on test data however. Sometimes you'll find that simply putting a sidebar with the same details does just fine. On sales pages if you can make a nice pretty one; a light box or whatever you want to call it and you offer let's say a discount or proper downsale, that tends to work well on many occasions. But still... hate them with a passion.
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