What did i do wrong?

by 18 replies
21
I created a page, based on a user problem with a solution.

I listed the product on the page priced at $9.99

I created a paypal checkout button.

about 60-70 people came through google adwords, and no sale?
#main internet marketing discussion forum #wrong
  • What really was the user problem? Probably there are many websites that provide the solution free of cost. So the people who landed on your page decided to do some more googling until they found a solution.

    If you can tell me on what basis you created the page, I can try and help. The problem could also be with the page you designed. The design may not be professional. Or you were unable to convince the user that you can solve their problem.
    • [1] reply
    • Can i send you the page link in PM?
      • [1] reply
  • There is just not enough information to help you out.

    What was the product? How was the copy? What ads/keywords did you use? Are you building a funnel?

    Also 60-70 clicks simply isn't enough to draw any type of conclusion.

    You should use at least 1000 clicks as a starting metric. But you need to make sure you have everything in place first (your sales funnel)...
  • Ok I am going to make assumptions... so do not go mad at me please... you cannot expect success overnight.

    Do not give, that is not enough people... you need to persists a bit more and try different avenues for your niche?

    Have you tried your niche related forums? You need to start building a list, I have read this and you need to entice people to your site, first 10 purchase at $9.99 or something like that...

    If you cannot rank number one on google... find the number website about your niche on google and contact to website owner and ask about advertising on their site.

    Do not give up... persistence is the key!

    Good luck!

  • I rank for quiet a few posts as #1 on Google but i have failed to make a large number of sales. I hardly makes £200 to £300 from those posts. I know my target market very well, their level of skills but i just fail to understand why it fails to convert
  • Unfortunately without more information it is impossible to tell.

    Can you give more information around your site (the niche, the website, sales pitch, etc), your product (what is it) and your Adwords information (ads, targeting, keywords, etc)? Unless we get more info we would only be guessing.
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    • I will be happy to discuss that in private. Can i PM you?
  • Hey if you are new to this consider that fact that you completed the project and got all the moving pieces to work a success.

    I think you will find as you put more projects together, build more sights and get more experience..you will get more traffic and some sales. 60-70 clicks is nowhere near enough to base an opinion on it especially not knowing exactly what you are doing.
    • [ 1 ] Thanks
  • I will take a random stab at this since you didn't really provide us with enough info to actually help you.

    I am going to guess that your ads and the searches you targeted were ones that were essentially targeting people too early in the buying process or the ads targeted the wrong search phrases all together.

    And extreme example would be people who search for anything using the word free. Those are people who will have a much lower conversion rate than people who are using search phrases that include the word coupon for instances.

    That's an extreme example, but you get the idea. Take a look at you search phrases that you targeted and see if you can put yourself in the searchers shoes and figure out what a person who types that phrase into google might be thinking.
    • [2] replies
    • I targetted a keyword "how to fix abc", the "product i was selling addressed how to fix abc"

      traffic i targetted needed a fix, i offered it for $9.99
      the traffic coming through ads are not tech savvy to search through long page of Google to find a post somewhere to fix it automatically.
    • The traffic was highly targetted with the right keywords. I was of the view that if i am addressing a genuine issue, which the customer needs fixed (quickly and easily) i should make a sale. $9.99 was the product price, $0.97 adwords bid to get that traffic.
  • The one big mistake is not building a list. If you direct cold traffic straight to a product without any initial value or details, no one will buy. If you built a list when you drove that traffic, you can capture at least 10-50% of that traffic, turn them into subscribers and be able to keep building it and growing it just as your sales would.

    Always keep in mind that value comes first. Selling without any prior engagement is the best surefire way to piss people off and never see them again. You'll also end up wasting your time, effort and money.
  • If it from Adwords, then those visitors had some problems for buying. You should see where did they came and left the page, and also the country people.

    Build a great landing page so the visitor shouldn't had a chance to leave the site.
  • My approach is to target the traffic requiring immediate solution because it is an annoying problem which needs to be addressed.

    - I understand, that this traffic will go look elsewhere, but they won't stop looking unless they fix the issue.
    - If i put a opt in option for mails, i am sure they will immediately close the page because they are not interested in waiting.
    • [1] reply
    • You're carrying the wrong mindset here. If you drive traffic to a landing page, you can build a list. If you build a list, you have an opportunity to deliver closed loop value to these people. That basically means that you can give them the information they want but not all of it. They can only access all of the information if they buy your product.

      People will not mind waiting if while they're waiting they're looking at something valuable, something that can help them.

      If all you're focusing is getting front end sales without any value, then you will continue to be frustrated. Focus on value and helping people because when you do that, the money WILL come. Like I said before people don't always buy the first time they see something. I know I usually check out something I'd like to buy a couple of times more because I'm pondering on the quality or value of what I want.

      Having a list allows you to get in front of people multiple times and allow them to make decisions. If you're driving traffic straight to a sales page without gathering leads then that's just a one time hook up. Creating a list allows multiple interactions.

      Getting 60-70 clicks upfront is cool but if you're not generating leads then it's a waste. You can easily generate 60-70 clicks in your list if you build and nurture it properly. Remember, warm and hot traffic WILL always convert better than cold traffic.
      • [ 1 ] Thanks
  • You are making 2 major mistakes.

    1. You think you have all the variables figured out and that the failure is something that cannot be observable. For example, you keep going back to the price of the product. No one cares that your product is under 10 bucks. The fact that your product is 10 bucks isn't the magic bullet that solves the problem (lack of sales). Nor is the fact that people "need" your product.

    2. You are assuming how people will behave rather than measuring how they behave. You need to test.
  • No one can give you the exact answer but success leaves clues and it is most likely that your sales page is the problem. This can make or break any campaign. Also, convert your sales page to a graphic design for maximum conversions, if you haven't done that already.

    Good Luck!
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