1. A gentleman approached my table and handed me a card.
On the card was a message something like "The person who gave you this card is deaf. This card has instructions for some of the must used sign language. We suggest you give any donation in exchange for the card. Suggested donation $2."
2. The gentleman who gave me the card waited till I read the card and looked up at him and he repeated the line on the card "any donation" politely.
His enunciation was poor suggesting that he could indeed be deaf (a cynical person might have suggested he was faking it).
3. I gave him $2!
4. He said "thank you" and signed it. I notice the first sign on the card was "thank you" so I knew what he was signing to me.
Now this is an amazing marketing strategy that I'm sure could be adapted.
Here are the strengths:
# You can walk into any business like a restaurant, hand the card over and then ask if they mind you giving out the cards to their diners. They will find it very hard to say no to a deaf person but the same method would work if you were collecting for a charity, children or any cause perceived as worthy or selfless.
# The cost of the cards is minimal. Postcard size...say 5 cents or less to print one.
Even if you're getting just 25-50 cents a card you'll make a good profit.
But I would expect most people will hand over the suggested donation.
# The card can lead to a website that has some kind of lead capture and upsell.
This is the real power of the marketing method in my opinion.
If you create a system like this that works you can teach it to someone, have them do it and keep the money they collect.
You get the leads to your website...free, high quality lead generation.
# If you give something of value (like the card teaching sign language) you're also performing a valuable service to the people who get it.
Neat idea all round harnessing the power of reciprocity.
Think of how you can create an information card in your niche that has value then start handing it out yourself or get cute kids to make money handing it out, get someone who wants to make extra cash handing it out etc.