How do you go about Video Marketing???

6 replies
I am interested in video marketing and started doing videos for products I believe in and just want some insight from people who already do it
#marketing #video
  • Profile picture of the author Jonathan Henson
    Create interesting and engaging videos (stay away from those cookie cutter 1 minute videos) and include a call to action at the beginning and end of the video to your landing page or website in a non-salesy manner. Use YouTube for this!

    You can use Powerpoint with your voice or a screen capture software like Camtasia to make your videos and you can use your own voice or get someone to overdub their voice for you on Fiverr.

    Make sure you write a nice description with a few keywords and your link should be the first thing they see under the video.

    If you get only 2 visits a day per video and you have 200 videos out there, that's 400 chances to get your link clicked (for me, avg. click-through-rate of 10% = 40 clicks), which means about 40 clicks to a squeeze page or your product page.

    As you can see, it's all about numbers. The more videos you have out there, the more chances of getting a click and selling your products.

    If you make 2 videos a day, Mon thru Fri, you will end up with over 500 videos your first year. There are many YouTube marketers with several YT accounts doing this and collecting tons of leads in their niches.
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    • Profile picture of the author Claire Koch
      very nice but if you cant create videos use youtubes creative commons videos
      theres a $1 WSO about that too http://www.warriorforum.com/warrior-...h-youtube.html

      Originally Posted by Jonathan Henson View Post

      Create interesting and engaging videos (stay away from those cookie cutter 1 minute videos) and include a call to action at the beginning and end of the video to your landing page or website in a non-salesy manner. Use YouTube for this!

      You can use Powerpoint with your voice or a screen capture software like Camtasia to make your videos and you can use your own voice or get someone to overdub their voice for you on Fiverr.

      Make sure you write a nice description with a few keywords and your link should be the first thing they see under the video.

      If you get only 2 visits a day per video and you have 200 videos out there, that's 400 chances to get your link clicked (for me, avg. click-through-rate of 10% = 40 clicks), which means about 40 clicks to a squeeze page or your product page.

      As you can see, it's all about numbers. The more videos you have out there, the more chances of getting a click and selling your products.

      If you make 2 videos a day, Mon thru Fri, you will end up with over 500 videos your first year. There are many YouTube marketers with several YT accounts doing this and collecting tons of leads in their niches.
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  • Profile picture of the author solowthe1
    Hi Hernandez,

    #1 Destroy the distraction with a distraction

    You have 3 seconds to get your potential buyers attention. People are distracted by all sorts of stuff going on in their life when they click on your video. They have phones ringing, text alerts going off, kids crying, husbands farting, you name it. You have to become their distraction by telling a story, telling your story, doing something unexpected. I usually get up and pretend I smell something burning. I leave the chair I'm sitting in on my video and all they see is the background and they wonder where I went then a few moments later I come back. Now I immediately have their attention.

    #2 Captivate your audience

    The best way to captivate your audience is a story that ties in to what you are promoting or WHY you are promoting it. People don't remember facts and figures and features. They remember the sad, funny, or crazy stories you tell that ties in to the product you are selling. People identify with your story, your vision, your belief, your WHY so share those beliefs and stories and people will find you. Try it and tell me if it worked.

    #3 Message me and I'll give you some more tips
    Signature

    What exactly is this guy into? www.taylormadewealth.com

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    • Profile picture of the author Thomas Tim
      I would like to talk about this from the perspective of a prospective buyer (as I always bought IM products after viewing the sales video).

      First, from my previous buying experience, I will watch the sales video until the last and finally buy the product if the video does these few things:
      • point out problem that many people might have first (and I have the same problem too!);
      • provide a solution that can solve my problem very effectively without spending much money or much time;
      • walk the price, which is stating the cost to produce the product first (normally reach thousand), then cutting down the price to a lower price again and again, until it is cut down to a reasonable price (let's say $27 or $17);
      • offer downsell which the price is being cut down again ($7 for example, I usually emotionally click the BUY NOW at this stage as I want to grab the product at this low price);
      • offer bonuses that may compliment the main product (great value);
      Second, the video has to give us a clear idea about 'what is the product I am going to purchase' and 'how it will help me to solve my problem'. I have came across a few sales videos, the actors talk about how much money they can generate and how big the house they can buy, but never mention about what the product is and how it helps, until I bought it only then I was exposed to the product. Eventually, I requested for a full refund on that product because the product teaching me a totally different business model (while I have problem to drive website traffic that time - the product does not solve my problem).



      Above is based on my buying experience.
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      "[FREE VIDEO]: How To Effortlessly Build A Killer Full Time Online Income Stream That Makes $100 Per Day..."
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  • Profile picture of the author seobro
    Most of these should be obvious to you by now:

    • Keep videos short
    • Have the product in use
    • Explanations should be easy

    A friend told me. Think like you are talking to a child, lowest common denominator, and tell a story. Do not worry. Most products are not that complex any way.

    VERY IMPORTANT - pay for your intro music.

    I use audio blocks, but there are many more. Google will delete your account if you steal other peoples music.
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  • Your videos will get plenty of view when you use this strategy !

    I've typed this tip on almost every newbie question on how to make money online as a beginner. It's probably because it works so well...

    Borrow/save an $80 to invest in an ad campaign of a 100,000 views in less than 1 day on a website called Adfly.

    Find an affiliate product to promote that sells for $100+, or better yet create your own product to sell for $100+ on a website called Clickbank or digiresults

    Create a sqeeze page offering free information videos,ebook or mini-course solving a problem relating to the niche of the product you promoting in exchange for the prospects name & email address.

    Send the traffic of a 100,000 views from the ad campaign in adfly to your squeeze page. if the product converts at 1% = 1000 sales at $100+ = $100,000.00 in sales

    Give it a try, see if it will work for you too

    Best wishes in you r IM business
    Sheldon Arendse
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