Is $17.99 too expensive for 26 page ebook?

23 replies
Hi all. I have been running a website and blog related to dating and relationships for almost 2 years. My site is different from other dating and relationship advice sites in that I am encouraging men and women to be 100% honest and real with each other....no games, no manipulation, no techniques or tactics, etc. I promote honesty, trust and respect as the foundation of relationships, as well as being very Direct and honest about your intentions with people you're attracted to.

I call this the Direct Approach.

I initially released a free ebook of around 36 pages to teach the basics of my dating philosophy, and I have written dozens of quality blog posts and been building up a list of subscribers. As a result, I have had a lot of positive feedback and comments about my site and ebook from guys all over the world.

I have been working on a 2nd ebook to teach more advanced concepts, which is 26 pages long. I feel I have explained everything in those 26 pages and don't need to add anything more, and honestly feel my ebook is a quality product that will genuinely help people.

Anyway, I put the new ebook on my site for sale today at $17.99 and got my first sale within a few minutes. But I also got an email from one of my subscribers saying he really likes my stuff but feels that $17.99 is a lot for a 26 page ebook.

Is that really true?

Bearing in mind, I've given away a LOT of free content on my site, as well as personally helped guys free by email, I don't see $17.99 as unreasonable, but I could revise my prices if need be. Plus I've seen some dating coaches charging far more than me for their ebooks. Thoughts?
#$1799 #ebook #expensive #page
  • Profile picture of the author DWaters
    This is really reated to the perception of the customer. Some people may feel that qulaity is related to the length of the book. The content may have useful information but the customer may feel that they paid for more and should get more. Remember the old saying "the customer is never wrong?"
    Customers are entitled to their opinion and their opinion matters>

    Perhaps you could add some sort of bonus content that more be perceived as adding extra value.
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  • Profile picture of the author TakenAction
    Length is NOT a measure of value.

    I have a $97 product that is 12 pages long and it is my highest converting product as well as my best reviewed product.
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    • Profile picture of the author voldamort
      Originally Posted by TakenAction View Post

      Length is NOT a measure of value.

      I have a $97 product that is 12 pages long and it is my highest converting product as well as my best reviewed product.
      this is very true ... the main thing is the quality of stuff inside those ebook that you are making ..... so if you think that the information inside the ebook is worth that money than go for it and give discount in future if it not sells well ....
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  • Profile picture of the author Curtis2011
    It depends on how you position it.

    If you take the Amazon approach and position it is "just some text in a PDF that costs nothing to produce" then the most you will get for it is $5 or so.

    But if you take the internet marketing approach of "the ebook is worth whatever the information in it is worth to the buyer" then ebooks can, and do, sell for anything.

    I once paid $149 for an ebook that taught how to set up a certain type of ecommerce website and it was worth every penny.
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  • Profile picture of the author jasondinner
    Price is simply what someone is willing to pay to get what they want.

    Its all about perceived value, making a big promise (in your hook), and living up to that promise with your product to justify the asking price.

    Also, split testing different price points until you find a sweet spot can never hurt.
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  • Profile picture of the author Mark Singletary
    If your readers and buyers think it is too much, then it is. Period. The value they see doesn't match up with what you think the value is.

    There are two main ways to change that perception:

    1. Change the offer. If you added 2 small reports as bonuses, for example, that may change the perception. There is an almost limitless number of ways to rework the offer.

    2. Change their perception of you. Your advice isn't worth $17.99 to them. What you need to do is to build up your expertise in their eyes (and in real life). Do this to the point that no one in their right mind would EVER question this again. I think about some of the people's expertise I value and there are several that I would pay that amount for ONE page of information because everything that comes from their mouth or pen is pure gold to me.

    Mark
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    • Profile picture of the author The Niche Man
      You'll have to ask yourself the following questions to get an idea.

      • How unique is the information?
      • How much in demand is the information?
      • How much time, cost, or skill is required to gather the information?
      • How much time, cost and frustration would the information save the consumer as opposed to him not having it?
      • How much would the prospect lose or gain in relation to the cost?
      • Do you have enough evidence, proof, believable testimonials to convince the prospect it works?
      • Do you have more expensive, time-consuming, or difficult alternatives to compare it to?
      • And last but not least ... have you tested it?
      Note: You can always add value to your offer by adding a "service" that fits the above questions as well.
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  • Profile picture of the author jasondinner
    Originally Posted by UK Wealth Wr View Post

    Anyway, I put the new ebook on my site for sale today at $17.99 and got my first sale within a few minutes. But I also got an email from one of my subscribers saying he really likes my stuff but feels that $17.99 is a lot for a 26 page ebook.

    Is that really true?

    Bearing in mind, I've given away a LOT of free content on my site, as well as personally helped guys free by email, I don't see $17.99 as unreasonable, but I could revise my prices if need be. Plus I've seen some dating coaches charging far more than me for their ebooks. Thoughts?
    If that one person isn't wiling to pay as little as $17.99 for your info, then he is not your ideal customer.

    And you will run into many people like that on your way to finding people who will pay your asking price for your information.

    You need to do a better job in building up the value in your offer (your sales copy).

    Someone mentioned adding bonuses, but that should just be the icing on the cake.

    You need to make your offer irresistible.

    $17.99 kinda strikes me as an odd number. Why did you pick that?

    Why not try 19.95, 19,99, $27, $37, or even $49?
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  • Profile picture of the author heruma
    The same book can be sold for $ 97.00.

    It depends on :

    1. Who wrote the book, is he an authority figure in the industry?
    The question is, are you? Do you already have an audience who are you die hard fans?
    2. How do you position yourself? Are you a guy who are needy? (please..please buy my book) or are you a guy who think that it is a privilege to own your book?

    To the guy who say it is too much, you can email him and say : If you think it is too much, don't buy the book.

    I agree with jasondinner, he is not your ideal customer. Do not waste your time, and energy for people like this. They are just freebies seekers.

    Best Regards,

    Heru Muskita
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  • Profile picture of the author Frank Donovan
    Originally Posted by UK Wealth Wr View Post

    Anyway, I put the new ebook on my site for sale today at $17.99 and got my first sale within a few minutes. But I also got an email from one of my subscribers saying he really likes my stuff but feels that $17.99 is a lot for a 26 page ebook.
    Is that really true?
    You say your dating site is all about the direct approach. No games, no manipulation. That's all well and good, but even in honest relationships, you still need to sell yourself - to show your attributes in the best possible light.

    It's the same with marketing. You don't sell an eBook - especially not in the dating market.

    You sell a system. You sell a course. A technique. A method.

    It can be the exact same information, but it's about how you position it. Calling your product an eBook lumps it in with all the cheap, digital info downloads your visitors are used to seeing on countless other sites. It compares unfavourably with any Kindle equivalent and with the hundreds of dating titles available in print at their local bookstores.

    Your information is special. It's not just another eBook. Package it accordingly. Differentiate your product from all the others and you can name your price.

    But I shouldn't need to be telling a dating expert this.


    Frank
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  • Profile picture of the author ChrisBa
    Imo the length is not a good judge of value, the content is imo.

    If you have something short but still provides value to the customer then I see no issues with charging what you are asking or more
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  • Profile picture of the author hbennick
    The people who buy eBooks in this area will pay anything you charge if it is marketed correctly.
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  • Profile picture of the author bostjan33
    Banned
    Most probably it is, especially in dating niche, with billion other books out there.
    But why would you even bother with it, if you can use that content for creating your video course and sell it for much more than a couple of bucks?
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  • Profile picture of the author Jason Johns
    It depends on the value in your 26 pages and how you can convince your potential buyers that the value is there for them, I had a friend who used to pay $197 a month for a 3 page report on investing ... he thought it was great value as it made him thousands every month. If your 26 pages are packed with demonstratable value then you should have no issues selling it at that price.
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  • Profile picture of the author Slade556
    Length shouldn't be a factor, it's the value of the information inside that counts. So you had a potential buyers who said it's too expensive. Well, maybe you didn't really convince this person that by buying your book, he will learn more about dating and will benefit from those 26 pages. Don't get discouraged by people who try to put you down. If the book is a great one, then don't lower your price.
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  • Profile picture of the author WriteAssociate
    Putting in another vote for length being a non-issue if you position it correctly. Yes, repackaging it as a course or guide can give it more perceived value, but I would also take a look at the product title and how the book is described on the sales page. Are you positioning this book as a way to learn new dating techniques (which might get a few nibbles) or are you positioning it as a way for people to have more meaningful relationships/stop dealing with mind games/etc. (MUCH more appealing)? Tell them what they stand to gain by purchasing your product. It's not about the information itself as much as the transformation it brings to their lives and relationships. Use your sales copy to help them see what that transformation is - and how it will make their lives easier/better/more fun and you will attract more customers (and happy customers at that).
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    • Profile picture of the author discrat
      Yeah, you really cannot please everybody all the time. The fact that you got a Sale shows that there are people who believe your Price is right.

      So do not look back and move forward



      - Robert Andrew
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  • Profile picture of the author Raydal
    Originally Posted by UK Wealth Wr View Post

    Bearing in mind, I've given away a LOT of free content on my site, as well as personally helped guys free by email, I don't see $17.99 as unreasonable, but I could revise my prices if need be. Plus I've seen some dating coaches charging far more than me for their ebooks. Thoughts?
    A comment from just one buyer isn't enough for you to make a decision
    on price. If "a lot" of customers were complaining then you have something
    to think about.

    Also, note that you have trained your subscribers to receive free information
    from you so this could be part of the "problem" as well. If you gave away a
    36 page ebook why should I pay for a 26 page one? That could be the
    thought processes of this one customer. But rather than guess why he thinks
    the price is too high you can ask.

    -Ray Edwards
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  • Profile picture of the author Bryan Ebert
    You really can't put a monetary value on an ebook; it is the quality of the information that will determine your price. If your 26 page ebook is full of great, high quality information, it may be worth more than that. On the other hand if you have low quality information that adds no real value to your customers' lives, then even a 200 page ebook would not be worth what you want to charge. So, if you feel confident that what you have to teach is worth it, charge what you want.
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  • Profile picture of the author SouthSpawn
    Banned
    You need to check out these guys. Maybe even sign up for a membership to see how they position themselves. I believe these guys do well in the dating niche.

    thetaoofbadass.com
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    • Profile picture of the author Johnss
      Originally Posted by SouthSpawn View Post

      You need to check out these guys. Maybe even sign up for a membership to see how they position themselves. I believe these guys do well in the dating niche.

      thetaoofbadass.com
      Are they still doing well? Couldn't see their products on cb or elsewhere.
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      • Profile picture of the author SouthSpawn
        Banned
        Originally Posted by Johnss View Post

        Are they still doing well? Couldn't see their products on cb or elsewhere.
        Hi Johnss, I believe they still do pretty descent. I followed these guys about a year ago. I really liked their materials they had. I can't tell you if they are making millions.

        My suggestion to the OP was to study all the materials they had and how they positioned themselves. I do think there is room for improvement in what they are doing.

        But overall. I thought they were above average with their materials.
        It could be a good learning experience for someone trying to get into the dating niche.
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  • Profile picture of the author Aussie_Al
    I am going to say the opposite

    If you sold some at $17.99 right away - perhaps its too cheap?

    test the price at $27?
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