What is the most cost effective way to advertise?

10 replies
The key word here is "cost-effective", not necessarily cheap, inexpensive or free. I have around $2k to put into advertising. Where can I best put it to use?
#advertise #cost #effective
  • Profile picture of the author blitz20
    depends on the type of product you have.
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  • You can buy a 100.000 views to your website with an $80 ad campaign on a website called adfly.

    you can also start with as little as $25 for an ad campaign on websites facebook, pintrest, plenty of fish etc. any social media website where people are spending most of their time as a hobby, that's the type of websites you will buy advertsing on.

    SEO is unstable an the most unreliable source of traffic. Paid traffic is instant. You get to say how much of it you want and where you want it sent to. You can then also scale your business with paid traffic once you know how well your offer converts
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  • Profile picture of the author Joel Young
    Wow... I just spent an hour setting up a FB ad for the first time, and was rewarded with this:

    We found 1 error and could not complete your order.
    Oops, something went wrong. Please try again later
    EXTREMELY frustrating, and complete waste of my time!!

    Hopefully the credit card info didn't go through, and I end up paying for an ad that doesn't exist;
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    • Profile picture of the author Path Theory
      Originally Posted by Joel Young View Post

      Wow... I just spent an hour setting up a FB ad for the first time, and was rewarded with this:



      EXTREMELY frustrating, and complete waste of my time!!

      Hopefully the credit card info didn't go through, and I end up paying for an ad that doesn't exist;
      Joel,

      Don't sweat it with FB, they won't charge you if your campaigns aren't running.

      However, they have been cracking down really hard recently, banning 95% of all accounts right out of the gate. It gets to the point of having to have 3 guys on my team do nothing but build facebook accounts all day.

      Since yours is a legitimate personal account, you'll be able to contact fb and verify the account. They will open it back up to you after a few days.

      If you're trying to run traffic to an affiliate offer through facebook, you're going to have a hard time. Facebook can be golden for almost anything, but they really do not like affiliates. You'll learn the work arounds eventually if you stick with it.

      They are also always changing. Some weeks 95% of new accounts get flagged, the next week 100% are going through fine. It's always a roller coaster ride, but it's completely worth it since there's nowhere else you can get targeted traffic for 1/10cent per click.
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  • Profile picture of the author ChrisBa
    Originally Posted by Joel Young View Post

    The key word here is "cost-effective", not necessarily cheap, inexpensive or free. I have around $2k to put into advertising. Where can I best put it to use?
    Do you know what niche you are planning on advertising? Depending on that, it might be PPC, PPV, Facebook ads, etc.
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  • Profile picture of the author JensSteyaert
    That's a decent budget so why not hire a ppc expert to set up and monitor campaigns for you?

    The money you spend on the expert will almost certainly be lost if you try to do it yourself otherwise.

    Just a thought.
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  • Profile picture of the author Steve B
    Originally Posted by Joel Young View Post

    The key word here is "cost-effective", not necessarily cheap, inexpensive or free. I have around $2k to put into advertising. Where can I best put it to use?

    Joel,

    IMO, "cost-effective" ads are usually those that are extremely targeted to the point that your conversions are very high. Your prospects want exactly what you're offering.

    Obviously, highly targeted ads can vary greatly by "type" depending upon the market and the product or service that you are offering. Your market research should enlighten you about finding your perfect customer (i.e. prospects). Those are the people you want to "get in front of" with your marketing.

    Good luck to you,

    Steve
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  • Profile picture of the author Matthew Trujillo
    My suggestion to you before you go off into paid advertising is to know your niche and have a squeeze page to collect subscribers. From there once you feel confident in what you have to offer, you can buy solo ads and see how well they convert. The key to paid advertising is starting low and from there scaling it. It's important to track your marketing at all time if not you won't know what is converting, and your pockets can get empty quick.
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  • Profile picture of the author a1daily
    my honest opinion would be to building a list off of facebook advertising... you'll spend a high amount on the CPA initally if your targeting cold/interest based traffic. Once you capture several hundred emails, you'll be able to put those back into facebook to get lookalikes to bring down you cpa and get things more cost efficient. plus you'll have a list of emails that you now own.
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