The Big Bonus War
Hey everyone,
I'm sure you've come across the concept of offering bonuses, whether you're an established Marketer who offers them, someone who is learning the affiliate model and is told that you need to offer an outstanding bonus, or a buyer who sees e-mail after e-mail for a new product and has to choose which person to buy from based on the bonuses they are offering.
Of course, it makes sense when we're told to offer a bonus that's relevant to the offer. However, I wonder if sometimes a bonus can actually HURT someone's chances of getting the sale?
Something I've noticed is that some affiliates will offer you practically everything but the kitchen sink. For example, let's say you're buying "The Number One Solo Ad Strategy" (just a fictional title I came up with for the sake of example). Now, you notice the affiliate is offering (again, I'm just making up titles): "Solo Ads For Beginners", "Solo Ad Marketing Made Simple", "Make Money With Solo Ads", "Solo Ad Sales Academy", "Strategic Solo Ads for Fun and Profit", etc. The thing is, just how many solo ad courses does a person need on top of the one they've bought as the front end offer? Add to that a further 10 courses on Facebook advertising, then another 10 on getting traffic from Twitter, and a hundred other things that, okay, could be viewed as being related, but in reality may not be of interest at all to the buyer who's only interested in having success buying solo ads.
Speaking from my own experience, I know that I have seen things that I'd like to buy but have found it tiresome to even go through just the list of bonuses. When first starting out I was perhaps more susceptible to being wowed by all the shiny objects being offered as bonuses, but eventually I started to approach it with the thought: "Do I really need/want all those?".
On the other hand, I've seen some bonuses that are such good value that I have bought a product that I don't particularly want or need, simply in order to get the bonus! There may have only been one or two things on offer compared to another affiliate's 10, 20 or more, but the quality has been much, much higher and/or far more targeted in terms of its relevance.
I got to thinking about this after comparing the bonuses on offer to a recent launch. One particular stood out to me and I thought, "Now THAT'S a good bonus!".
So I just wonder what you guys think, from the perspective both of affiliates and buyers. Is it enough to simply put together a big bonus so long as it's relevant in some way, or do you think that laser-targeted value is more beneficial, even if the number of bonuses is fewer? For me I suppose it's the old case of 'quality over quantity'.
For anyone who's an affiliate, have you tried both approaches and, if so, which works best for you?
For buyers, do you find reams and reams of bonuses attractive or off-putting? Would you choose to buy from an affiliate simply because they're offering a whole load of bonuses or would you prefer just one or two things because they're of incredible value and will ultimately benefit you in a specific way?
»Glenn«
I'm sure you've come across the concept of offering bonuses, whether you're an established Marketer who offers them, someone who is learning the affiliate model and is told that you need to offer an outstanding bonus, or a buyer who sees e-mail after e-mail for a new product and has to choose which person to buy from based on the bonuses they are offering.
Of course, it makes sense when we're told to offer a bonus that's relevant to the offer. However, I wonder if sometimes a bonus can actually HURT someone's chances of getting the sale?
Something I've noticed is that some affiliates will offer you practically everything but the kitchen sink. For example, let's say you're buying "The Number One Solo Ad Strategy" (just a fictional title I came up with for the sake of example). Now, you notice the affiliate is offering (again, I'm just making up titles): "Solo Ads For Beginners", "Solo Ad Marketing Made Simple", "Make Money With Solo Ads", "Solo Ad Sales Academy", "Strategic Solo Ads for Fun and Profit", etc. The thing is, just how many solo ad courses does a person need on top of the one they've bought as the front end offer? Add to that a further 10 courses on Facebook advertising, then another 10 on getting traffic from Twitter, and a hundred other things that, okay, could be viewed as being related, but in reality may not be of interest at all to the buyer who's only interested in having success buying solo ads.
Speaking from my own experience, I know that I have seen things that I'd like to buy but have found it tiresome to even go through just the list of bonuses. When first starting out I was perhaps more susceptible to being wowed by all the shiny objects being offered as bonuses, but eventually I started to approach it with the thought: "Do I really need/want all those?".
On the other hand, I've seen some bonuses that are such good value that I have bought a product that I don't particularly want or need, simply in order to get the bonus! There may have only been one or two things on offer compared to another affiliate's 10, 20 or more, but the quality has been much, much higher and/or far more targeted in terms of its relevance.
I got to thinking about this after comparing the bonuses on offer to a recent launch. One particular stood out to me and I thought, "Now THAT'S a good bonus!".
So I just wonder what you guys think, from the perspective both of affiliates and buyers. Is it enough to simply put together a big bonus so long as it's relevant in some way, or do you think that laser-targeted value is more beneficial, even if the number of bonuses is fewer? For me I suppose it's the old case of 'quality over quantity'.
For anyone who's an affiliate, have you tried both approaches and, if so, which works best for you?
For buyers, do you find reams and reams of bonuses attractive or off-putting? Would you choose to buy from an affiliate simply because they're offering a whole load of bonuses or would you prefer just one or two things because they're of incredible value and will ultimately benefit you in a specific way?
»Glenn«
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