7 replies
Hey everyone,

I'm sure you've come across the concept of offering bonuses, whether you're an established Marketer who offers them, someone who is learning the affiliate model and is told that you need to offer an outstanding bonus, or a buyer who sees e-mail after e-mail for a new product and has to choose which person to buy from based on the bonuses they are offering.

Of course, it makes sense when we're told to offer a bonus that's relevant to the offer. However, I wonder if sometimes a bonus can actually HURT someone's chances of getting the sale?

Something I've noticed is that some affiliates will offer you practically everything but the kitchen sink. For example, let's say you're buying "The Number One Solo Ad Strategy" (just a fictional title I came up with for the sake of example). Now, you notice the affiliate is offering (again, I'm just making up titles): "Solo Ads For Beginners", "Solo Ad Marketing Made Simple", "Make Money With Solo Ads", "Solo Ad Sales Academy", "Strategic Solo Ads for Fun and Profit", etc. The thing is, just how many solo ad courses does a person need on top of the one they've bought as the front end offer? Add to that a further 10 courses on Facebook advertising, then another 10 on getting traffic from Twitter, and a hundred other things that, okay, could be viewed as being related, but in reality may not be of interest at all to the buyer who's only interested in having success buying solo ads.

Speaking from my own experience, I know that I have seen things that I'd like to buy but have found it tiresome to even go through just the list of bonuses. When first starting out I was perhaps more susceptible to being wowed by all the shiny objects being offered as bonuses, but eventually I started to approach it with the thought: "Do I really need/want all those?".

On the other hand, I've seen some bonuses that are such good value that I have bought a product that I don't particularly want or need, simply in order to get the bonus! There may have only been one or two things on offer compared to another affiliate's 10, 20 or more, but the quality has been much, much higher and/or far more targeted in terms of its relevance.

I got to thinking about this after comparing the bonuses on offer to a recent launch. One particular stood out to me and I thought, "Now THAT'S a good bonus!".

So I just wonder what you guys think, from the perspective both of affiliates and buyers. Is it enough to simply put together a big bonus so long as it's relevant in some way, or do you think that laser-targeted value is more beneficial, even if the number of bonuses is fewer? For me I suppose it's the old case of 'quality over quantity'.

For anyone who's an affiliate, have you tried both approaches and, if so, which works best for you?

For buyers, do you find reams and reams of bonuses attractive or off-putting? Would you choose to buy from an affiliate simply because they're offering a whole load of bonuses or would you prefer just one or two things because they're of incredible value and will ultimately benefit you in a specific way?

»Glenn«
#affiliate #big #bonus #offers #war
  • Profile picture of the author blitz20
    There is a ton of money to be made with no bonus but if you have a list and a following a bonus works well.
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  • Profile picture of the author Write W@rrior
    Just the other day I ran across a nameless affiliate offering (in his words) $20,000 worth of bonuses for a $27 product. There were literately hundreds of additional info products he was offering in this bonus.

    Can we say.. Info overload? Not to mention the devaluation of the initial product being sold with "so called" valued bonuses of upwards of a $20,000 value. That's just unrealistic.

    However, if done correctly offering legitimate bonuses which properly compliment and which are not overwhelming can help persuade a buyer to buy from your affiliate link. But don't be that other guy ;-)
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    • Profile picture of the author chillheart
      If the offer is strong, good bonuses will strengthen the offer.

      If the offer is weak, good bonuses can save it from the scrap heap.

      Adding a zillion bonuses would just make the offer look like crap.


      Originally Posted by Write W@rrior View Post

      Just the other day I ran across a nameless affiliate offering (in his words) $20,000 worth of bonuses for a $27 product. There were literately hundreds of additional info products he was offering in this bonus.
      Funniest thing I've read all day.

      Whoever did that was a SUPER n00b
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      • Profile picture of the author BudiT
        Originally Posted by chillheart View Post

        If the offer is strong, good bonuses will strengthen the offer.

        If the offer is weak, good bonuses can save it from the scrap heap.

        Adding a zillion bonuses would just make the offer look like crap.



        Funniest thing I've read all day.

        Whoever did that was a SUPER n00b
        Yeah that's just funny! There should be a limit to these kinds of stuffs. A sweet spot of ratio between perceived value over perceived cost.

        And there's also a difference between actually purchase value vs. benefit value vs. DFY value.

        Purchase value is the actual price of the product when it's sold. For example: It's sold at $47 now yours for free.

        Benefit value is the amount of money the customers could be making (IM), OR save, or simply the lifestyle the could have been improved.

        DFY value is the amount of money you could have wasted if you try to do it yourself.

        What I often see is that marketers are just MADLY stacking up value without making it clear which kind of value I'm getting out of the bonus deal...


        ~ Budi T
        Signature

        STOP wasting your money into hypes and BS.
        Turn your traffic and subscribers into White Hot Cash!

        Continue >>

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  • Profile picture of the author Marco Moeschter
    Whether you create and sell your own products, buy reselling rights or rebrand other people's products, adding value with bonuses is a well-used tactic in affiliate marketing. Why? Because a good bonus is valid, honest, and truly does add value to any offer. Perhaps most importantly, it makes the customer think that NOT to purchase would be a very unwise decision.

    The challenge is that almost every marketer is using bonuses, so customers are wearying of the hype. What you need to do is offer them bonuses that do add genuine value to your product, and off them at the right place and time, and in the right way.

    Jep and that's when most marketers go wrong because they try think as more as better but in reality it's as more quality as better.

    When I buy a product and that's not often I'm not looking for someone is filling up my hard drive with useless products but for someone who can add an quality extension to the product which I can use to get better and faster results.

    That's what customers should looking for and that's also what smart marketers should add as a bonus.
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  • Profile picture of the author heruma
    Newbies are lured by the bonuses. The more the merrier. Newbies tend to wanting to learn everything. If they can get that many bonuses, then it is a winning purchased for them. (I know most of the bonus will end up collecting dust in the hard drive, but newbie think they can take on the world.)
    For Newbie, Bonuses presented by High Value claimed, give them higher perceived value than their cost.

    Veterans, will look for value, because many of the bonuses offered are products from PLR, Re-written PLR, or eBooks from their arsenal.
    For veterans who know what they want, bonuses perceived value is much lower, until they found something that they really want.
    What Glenn thought as "Now THAT's a good bonus." Might not be a good bonus for me, because we know what we need.
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    • Profile picture of the author glennshep
      Thanks for sharing your thoughts, everyone, there are some excellent points here.

      I suppose there may not be a definitive answer as to what is right/wrong regarding this as a lot can depend on so many factors. I just wonder if the market's changing so that simply offering a 'big' bonus is not enough anymore? For so long I've heard people talk about putting together a 'killer' bonus but I think that, now more than ever, a killer bonus is all about the quality and relevance. But then, as Heru quite rightly points out, what may be a great bonus to one person might not be perceived as such by another, as it all depends on our own needs.

      From a buyer's point of view, I suppose it's good to have plenty of options to choose from!
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