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Most Effective Way To Launch An Info Product

by Gwuido65
6 replies
Hi there,

My info product is nearing completion and I looking for recommendations on the most effective way to launch it?

I mean I certainly don't expect to just stick it on clickbank and watch the $$$ roll in!

Any body have any thoughts about how best to go about launching an info product?

Thanks
#effective #info #launch #product
  • Profile picture of the author David Raybould
    You need a launch plan. Something to
    get the potential buyers riled up and
    foaming at the mouth come launch day...

    And you need as many JV partners as
    you can possibly find.

    It's not an easy thing to put together
    if you've never done it before, and
    that's why launch consultants (like my
    biz partner and I) get paid well.

    Hope that helps

    -David Raybould
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    Killer Emails. Cash-spewing VSLs. Turbocharged Landing Pages.

    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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    • Profile picture of the author Daredevil Marketing
      Originally Posted by David Raybould View Post

      You need a launch plan. Something to
      get the potential buyers riled up and
      foaming at the mouth come launch day...

      And you need as many JV partners as
      you can possibly find.

      It's not an easy thing to put together
      if you've never done it before, and
      that's why launch consultants (like my
      biz partner and I) get paid well.

      Hope that helps

      -David Raybould
      I'll second what he said about having a plan. But I want to bring up another point that I think a lot of people don't pay much attention to.

      When I develop an information product, there are two distinct, mutually exclusive methods I will use for promotion:

      1) Obtain JV partners to promote it and list it on Clickbank

      2) Just promote it myself.

      Now, I know many people would ask why I wouldn't do both for all products?

      Simple. If I'm recruiting affiliates and JV partners, the last thing I want to do is compete with them. It's a full-time job making sure that affiliates and JV partners have all the materials such as banners, articles, keywords, free reports, videos, etc that I can give them that will ensure that they are as successful as possible in promoting my product. Add in all of the continuous communication and other day-to-day things and I simply just don't really have too much time to compete with them even if I wanted to!

      No, if I go the route of obtaining JV partners and recruiting affiliates to promote my product, the only promotion I will be doing myself will be the PPC testing of my landing page conversions before the product is officially *live*.


      But when I want to promote the product myself, I won't even list it on Clickbank and will instead utilize E-Junkie + Paypal.

      Why would I want to do this? Because it may be in a market that I really, really want to dominate on my own. I want to make not just one or two but possibly a dozen or more websites to totally dominate the landscape of that market because I plan on staying in it for quite a while.

      This way I can go in and truly conquer the scene and keep all the spoils to myself! Mwahahahahaha!

      -DareDevil
      Signature
      DareDevil Marketing
      Fearless Marketing Strategies
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  • Profile picture of the author JMoney172
    If you can get a hold of a copy of FK's Mass Control 2.0, it shows you how to generate interest in a launch and then launch the product.
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    • Profile picture of the author yesacpow
      I would suggest that you also create a free report and build a squeeze page to give it away.

      Drive as much traffic as possible to your squeeze page to get as much optin as possible. You can do adswaps, ppc, article marketing etc.

      Once you have a big list, you launch your product to them. When you get some numbers such as conversion etc you can go to other marketers in your niche and ask them to help promote your product to their list and give them 60 - 75%.

      That is what I would do.....
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      FREE Step-By-Step Blueprint To Make $1000/Month With YouTube - Even Without Being On Camera!
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  • Profile picture of the author engr.adeel
    Before launch product you have to prepare a squeeze page about it and promote it. Generate as much traffic as you can through squeeze page. Once you build a huge list then launch a product and see the results how many take it from the list. Also you can generate the traffic through article writing but the main thing is the keyword that shuld be unique to create back links
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