If your product is worth $67, then say it costs $67.00 Don't make us think it's only $18.97 and then tell us that we really won't be able to do much with it unless we hand over another, larger chunk of cash,
From now on when I run across an upsell I think I'm going to ask for a refund. Even if the product would be useful.
It's bad business. I mean if I go to the store for a new pair of jeans and I go to the counter to pay the $46 on the price tag, and the cashier says "Do you want a zipper with those pants? If so, that's another $27" I'm gonna be pissed. It's false advertising.
It simply isn't fair to the purchaser. If the product is worth $67, and there is no upsell, I'm gonna buy it.
Upsells are insulting and don't make for good customer relations. They are a trick. Who likes being tricked?
Aren't we above that? What are we? Mice being led to a moustrap?Tell your audience the real price . Aren't we adult enough to be able to say,"Heck yeah! That's worth $67?"