Any advice on the Knitting niche? How can I research it, make money with it, etc?

by mrmax
18 replies
Hi all, I'm interested in the knitting niche. I got a very good domain name and the name was available on FB/TW/Pin/YTube/Etsy so I can make a brand. I am like Wow that it was available.

But I have NO idea what do to with it or how to make money in Knitting.
Is it about creating and selling patterns?
Starting a store that sells yarn & crochet accessories?
Making and selling knit clothing on Etsy?

It does not matter to me at all what I do, I just want to get started doing something and build a business in the knitting niche.
I like the niche, but I'm soooo clueless on this. thanks
#advice #knitting #make #money #niche #research
  • Profile picture of the author copywriterco
    There's always a market in whatever you do. All you have to do is to decide on where should you start - selling pasterns? starting an online store..? or making and selling knitted clothing on etsy?

    Once you already decided on where to start, get back to me and I'll give you more feedback.
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  • Do people still knit?
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    • Profile picture of the author AntonioSeegars1
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      • Profile picture of the author Steve B
        In all seriousness, join this membership site and model what they do.

        Artistic Threadworks

        It costs $10/month. I read an article awhile back on the profitability of this site and business model - they have as I recall, somewhere in the neighborhood of 20,000 paying members.

        The subject is embroidery, a little different than knitting, but still in the sewing market.

        See what they're doing and adapt it to knitting.

        Serious potential here.

        Steve
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        • Profile picture of the author Kay King
          I don't agree - if you don't know HOW to do the craft or handwork yourself - the people who visit your site will know that instantly.

          The people who own that site are creating their own patterns to share with members and that sort of design skill requires an expert in any of the craft or handwork areas.

          Nevermind...I tried to make an ad on facebook for people to buy knit clothing
          The OP has already given up on the idea and from what he posted I don't think it was much of a focused idea to begin with. "Knit clothing" is not the same as "knitting".
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          • Profile picture of the author Steve B
            Originally Posted by Kay King View Post

            I don't agree - if you don't know HOW to do the craft or handwork yourself - the people who visit your site will know that instantly. The people who own that site are creating their own patterns to share with members and that sort of design skill requires an expert in any of the craft or handwork areas.

            Kay,

            I certainly respect your opinion as a valuable contributor here on the forum and contrasting opinions are welcomed.

            My experience has been in observing a number of marketers that have made significant income in weird little niches that they originally knew nothing about.

            While passion and skill in the niche are useful and helpful (no argument from me there), there are other ways to participate as a site owner without actually being the creative mind that does the designs. Creativity can be outsourced, it can be licensed, and sometimes skill can be learned in order to become "the expert."

            I'll give you a personal example. I love graphics. I have sold graphics and run a graphics site. Did I create the products that I sold? Not technically.

            I'll tell you a secret: most graphic designers don't do their own artwork. They don't create their own typography. They don't create their graphic elements. Instead, they license or find their elements and images at other sources. Sometimes they'll use their own skill to put elements of an image together into a "composite" so that it looks good and conveys a message.

            So in similar fashion, it's my opinion that anyone could come up with alternatives to having to make their own designs and could have a site similar to the one I mentioned in my example site.

            Steve
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  • Profile picture of the author Michael Fuentes
    MrMax,

    The things below may suit your planned venture in your chosen niche -- I suggest verifying the viability of these ideas through effective market research (details found later in this post) ...

    • You can provide unique patterns as an opt-in offer. After all, people normally feel obligated to return a favor that benefits them, so you can compel them to give their first names, emails, mobile numbers and other details to you in exchange for a compiled download of your unique knitting patterns and the chance to get hold of your new monthly set of knitting patterns ...

    • You can sell relevant physical products in Amazon as an affiliate, as well as relevant digital products also as an affiliate of various developers, like producers of paid patterns and so on ...

    • You can also sell your own digital products like knitting patterns and so on ...

    Now, here are market research details that you must keep in mind:

    • Identify a specific group of people that has significant offline and online demand for knitting-related content, solutions, products and services, specifically a goup that you would want to cater to and provide content, solutions, products and services for;

    • Identify competitors, and create concept plans for using your currently available resources to beat them;

    • Create a list of online and offline places / publication materials frequently accessed by this specific group of people to search for related content, solutions, products and services, and to talk and share relevant things with others who share the same needs, problems and interests;

    • Use the data above to formulate offers, to pinpoint affiliate products / services, and to create onsite / offsite content materials, promotional / non-promotional brand positioning and hardsell / softsell ad materials that can grab the attention of your target audience, keep them interested in learning more about whatever you're offering, entice them to engage with your content, and compel them to do things that you want them to; and

    • Use the data above to strategically position your brand, your content, your offers, your solutions and your ads over your competitors in those online and offline places / publication materials ...

    Hope this helps. Cheers!
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  • Profile picture of the author mrmax
    Thank you Michael that was very nice of you to compile that list.
    Im thinking of just starting a store and becoming an affiliate selling knit clothing products found on department store websites, or drop shipping.

    I dont know if selling patterns earns as much money as selling actual items like knit hats, knit slippers, etc.
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    • Profile picture of the author Michael Fuentes
      Mrmax,

      Originally Posted by mrmax View Post

      Thank you Michael that was very nice of you to compile that list.
      No problem. Happy to help ...

      Originally Posted by mrmax View Post

      Im thinking of just starting a store and becoming an affiliate selling knit clothing products found on department store websites, or drop shipping. I dont know if selling patterns earns as much money as selling actual items like knit hats, knit slippers, etc.
      Ah yes, that's what I meant by targeting a specific group of people with significant demand for knitting-related content, solutions, products and services -- In my post earlier, I was assuming you were targeting fellow knitting hobbyists; and

      With a change in the target group, relevant dynamics change with it -- By targeting a specific group of people who are looking for knitted products like the ones you mentioned above, the online and offline places / publication materials that they frequently access to get the content, solutions, products and services that they want also change, along with your top competitors in your chosen industry, among other factors ...

      You can verify if that specific group could be a more viable target through extensive market research, but I think yes -- That could potentially be a more profitable market that you can cater to, and I also think that market could probably have more viable demand that you can supply with affiliate products or dropshipped items ...


      ... HOWEVER ...


      Don't take my word for it -- Google Trends, SpyFu, BuzzSumo, SocialMention, the Google Adwords Keyword Tool, the Bing Keyword Tool, suggested keywords by Google and Bing when you type relevant search terms, Keyword Snatcher, heavily trafficked blogs and Web forums in directly and laterally relevant industries, best selling offline magazines in your target areas / countries about directly and laterally relevant industries and so on are just some of the tools you can use to verify the viability of that specific target group for the affiliate or dropshipped products you're planning to sell ...

      Hope this helps. Cheers!
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      • Profile picture of the author Kay King
        Sorry to ask a potentially stupid question here:

        Do you know how to knit? Have you made knit clothing by hand yourself?

        What is the reason you "like the niche"?

        When you say "or sell knit clothing" - what kind of 'knit' are you referring to? Do you mean finding a source to provide hand knit clothing you can sell? Most clothing lines have "knit clothing" of one sort or another.

        There's always a market in whatever you do.
        There's not always a PROFITABLE market and with most craft and specialty items such as crochet or knit or quilting - you won't be credible without your own experience/knowledge of the craft or skill.

        I have a question for the OP due to my own curiosity. You say

        I got a very good domain name
        What led you to search those particular keywords? Did you LOOK for a "knit or knitting" domain or did you notice a domain and think "I like that"?

        I ask because of several threads here recently where people bought a domain they "like" - and have no idea what they plan to do with it. I'm wondering if there is some tutorial out there teaching people to buy a domain and then come with a business...because that is backwards.
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        • Profile picture of the author mrmax
          Originally Posted by Kay King View Post

          Sorry to ask a potentially stupid question here:

          Do you know how to knit? Have you made knit clothing by hand yourself?

          What is the reason you "like the niche"?
          .....
          No question is stupid, I appreciate taking the time to respond
          I dont know how to knit, I've never knitted, but I appreciate beautiful knit accessories, blankets, clothing etc. I appreciate the flexibility of knit, making almost anything you want out of them. I would take a class to learn how though.

          I agree the strategy is backwards but for me Im VERY big on names being nice, easy to remember, and short. I bought some good domains, looked them over and over for a month, and thought the knit domain is very good and easy to remember and could be a nice business.

          My dating business is dying because I got killed on mobile and way too many competitors (24 free mobile apps in my niche alone) giving everything away for free, so I want to start a business selling tangible products so I cant get killed on free information everywhere.

          I want to start a store. I was going to go into jewelry and beading but I think it would bother my eyes to look at those tiny beads all the time so I think knitting is better.
          And I like that knits are easy to ship, nothing fragile.
          I couldnt think up anything else to start a store on with good criteria I was looking for.
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  • Profile picture of the author srp0987
    Yes, people still knit. A lot of them.

    A lot of people seem to do very well by selling patterns, teaching online courses at places like Craftsy and/or in-person courses.

    Doing this requires a certain skillset, however. Writing patterns that are actually good and worth paying for is hard, and then you have to market them, competing against many established designers.

    Tutorials are a good way to draw people into a site also, but again, there are already a lot of sites that offer free, high-quality tutorials for knitting, so it may be hard to crack.

    If you can sell yarn at good prices, that might be a good way to go. There's a lot of competition, but crafty people always are on the lookout for yarn and supplies at bargain prices.
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  • Profile picture of the author srp0987
    In terms of getting free traffic via Google, have you thought about narrowing the niche a bit for purposes of less competition? Fair isle knitting seems really popular right now, as does entrelac. There are probably others--I'm very new to knitting myself and am more skilled in crochet.
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  • Profile picture of the author Caitlinz
    If you can yourself knit, Go ahead with useful tutorials and guides. When i did a bit of research on this niche, i can see people easily ranking for keywords related to knitting, there is less competition which means less money, but that does not mean there is no money.

    You can sell knitting kits, knitting ebooks and also monetize your website with adsense. You can also shoot video tutorials and upload to youtube for additional revenue.

    "knitting for beginners" seems to be a money keyword for which you can make a ebook or target with tutorials so that you see the money flowing in atleast from advertising income.
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    • Profile picture of the author mrmax
      Originally Posted by Caitlinz View Post

      If you can yourself knit, Go ahead with useful tutorials and guides. When i did a bit of research on this niche, i can see people easily ranking for keywords related to knitting, there is less competition which means less money, but that does not mean there is no money.

      You can sell knitting kits, knitting ebooks and also monetize your website with adsense. You can also shoot video tutorials and upload to youtube for additional revenue.

      "knitting for beginners" seems to be a money keyword for which you can make a ebook or target with tutorials so that you see the money flowing in atleast from advertising income.
      great ideas, thanks for the nice suggestions. Knitting for beginners is a very nice idea and I'm planning on doing tutorials as well.
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  • Profile picture of the author mrmax
    Nevermind...I tried to make an ad on facebook for people to buy knit clothing and its impossible to figure out a demographic. Its like trying to sell a blanket
    If someone buys knit clothing that doesnt mean thay are into knitting hobby. grrr.
    scratch that idea :/
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    • Profile picture of the author hilear
      You are trying to find a demographic for knit clothing is like trying to find a demographic for people who wear pants!

      There are some obvious easy demographic ranges for a lot of the knitting market.

      How many men do you know that have knitting as a hobby? Very few.
      So obviously women is your market.

      How many 16-25 year olds do you know that have knitting as a hobby? Probably Very Few.
      My mom, mother-in-law and grandmother knitted. My son's girlfriend does not!

      KnittingHelp.com/forum is like the WF of the Wild (and Wooly) Knitting Community!
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    • Profile picture of the author JohnMcCabe
      Originally Posted by mrmax View Post

      Nevermind...I tried to make an ad on facebook for people to buy knit clothing and its impossible to figure out a demographic. Its like trying to sell a blanket
      If someone buys knit clothing that doesnt mean thay are into knitting hobby. grrr.
      scratch that idea :/
      The main reason you couldn't find a demographic is because "knit clothing" is way, way too broad to even attempt.

      Think about it...

      A knit tartan-plaid tam o'shanter and a pair of ragg wool socks are both "knit clothing", but the markets are likely completely different. Same for fashion sweaters and baby clothes.

      If you want to sell clothing, hone in on the little niches.

      If you want to go the "how to knit" route, don't try to pass yourself off as an expert, because you will (probably sooner rather than later) make an error that will blow you out of the water. You'll have far better luck, as someone who appreciates knit goods and knitting, passing yourself off as a dilettante who can recognize expertise even if you can't reproduce it yourself. Do that, and the model Steve mentioned opens up for you.
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  • Profile picture of the author MaybeImYou
    With the knitting niche I would

    1.) Sale Patterns
    2.) Find a course (ebook if possible)
    3.) Have free beginners videos ( find them on youtube )
    4.) Find unique things that are uncommon to be knitted ( bottle cozies etc )
    5.) Become charitable, make people feel all warm and fuzzy when they use your website. Tell fellow knitters to knit people scarfs hats or whatever for homeless or less fortunate people including local school kids or whatever you fancy.

    Just a few tips that I would go after if I was going to get in this niche.

    I know some knitters so I know it's still something that is going on still so it's not a bad one to get into.
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