While Twitter wasn't much use as a source of brides, it did put the client in touch with a large number of complimentary businesses. In their case, this offers far more potential than 5-10 future brides ever could.
It turns out that Twitter is...
- A great way to test an idea and see if a market exists (worst case, you lose a few hours but no money)
- An excellent tool to forge new relationships, build alliances and meet people ahead of you in the supply chain (i.e. people who meet your future clients before your do, and can refer them on to you)