Checking for competition when making nice websites!

9 replies
I was told by my affiliate manager to check for traffic on google keywords tool then google the keywords and see the number of websites that are there.

He said less than 5 million competitors are fine! What do you think warriors??
How would you decide if it is worth building a page/ site around a certain niche/ keyword??
What other ways do you use to decide if you want to build a site around a niche??

Thanks in advance for all replies!
#checking #competition #making #nice #websites
  • Profile picture of the author CPABeyondNetwork
    I'm checking SEO competition with Market Samurai, that way I see sites backlinks, PR, domain age, etc.. After that I check all sites manually to see what link building strategies they are using. I would say if there are some youtube videos, blogspots, etc.. On the first page then I would go for it, if there are authority sites I wouldn't go for it.


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    • Profile picture of the author Steve B
      Your affiliate manager will tell you anything to get you to spend your time and effort on the products he is managing.

      "He said less than 5 million competitors are fine!" How does he know?

      Does he even understand that the Google numbers he's talking about refer to pages that have been indexed and are not a count of the number of competitors?

      Does he talk about the kind of competition your face? (There is a difference between competition from big authority sites, Amazon and others . . . and the small obscure off-the-radar sites)

      In this business you need to watch out for your own interests and not put too much faith in the advice of those with their own agenda.

      Steve
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      Steve Browne, online business strategies, tips, guidance, and resources
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      • Profile picture of the author Gauth1234
        Originally Posted by Steve B View Post

        Your affiliate manager will tell you anything to get you to spend your time and effort on the products he is managing.

        "He said less than 5 million competitors are fine!" How does he know?

        Does he even understand that the Google numbers he's talking about refer to pages that have been indexed and are not a count of the number of competitors?

        Does he talk about the kind of competition your face? (There is a difference between competition from big authority sites, Amazon and others . . . and the small obscure off-the-radar sites)

        In this business you need to watch out for your own interests and not put too much faith in the advice of those with their own agenda.

        Steve

        Thanks Steve!

        He was merely giving me a number I can work with.
        I understand that there may be little competition but the competitors could be highly ranked,
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      • Profile picture of the author Christopher Fox
        Originally Posted by Steve B View Post

        Your affiliate manager will tell you anything to get you to spend your time and effort on the products he is managing.
        I think you are missing it a bit. The AM wants to make money, ya know. A decent AM will not tell you just anything, willy nilly. Unlike you, Steve, an AM has access to some network wide data, and can see what offers are moving, traffic sources, etc. In fact, they shouldn't tell you all of the information they have access to - it would undercut other affiliates and you wouldn't want it done to you.

        Since many make commissions off of your sales, don't you think they might try to steer you towards products they see are converting well across the network, so they can make more money, too?

        If you're new, don't expect over the top service from an AM, but they are there to help you, because helping you and pointing you towards the direction of converting offers is in their BEST INTEREST. In fact, if you actual go to experts -guys and gals pulling in big money from AffMkgtng, they flat out tell you that asking your AM for information is about the FIRST thing you do before launching a new campaign ...
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        One man alone can be pretty dumb sometimes, but for real bona fide stupidity, there ain't nothing can beat teamwork.

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      • Profile picture of the author Steve B
        Originally Posted by Steve B View Post

        "He said less than 5 million competitors are fine!"

        Christopher,

        This is the part of the OP that I was commenting on and nothing else.

        I was questioning how the AM knew that 5 million was the magic number and that anything less would be "fine." I was questioning how the AM could determine that there were X number of competitors for a keyword phrase or term.

        And I made a comment on the fact that the AM had a profit motive for recommending that anything less than 5 million was fine. That number is extremely high compared to everything I have read over the years. Most often, newbies are told to keep their competing pages in the 300K range or less.

        I stand behind everything I said in my first post.

        Steve
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        Steve Browne, online business strategies, tips, guidance, and resources
        SteveBrowneDirect

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        • Profile picture of the author Christopher Fox
          Originally Posted by Steve B View Post

          Christopher,

          This is the part of the OP that I was commenting on and nothing else.
          All ya'll enjoy the rest of your day, as it is apparently time for me to log out, lol. Second time someone is doing this with a post of mine.

          No, Steve, you were not just commenting upon just that statement and its accuracy. You were making other comments, as well. Like this one:

          Your affiliate manager will tell you anything to get you to spend your time and effort on the products he is managing.

          You pretty much told the OP to not listen to an AM's advice on which products to run campaigns on. I think that bad advice. And as mentioned, I can point you towards very successful affiliates without the time to spend on the WF promoting signatures (nothing wrong with that, btw) that will tell newbies that the first thing they should do when considering which product to run is to ask for the advice of their AM.

          Whatever your intention was, your words pretty much told the dude/dudette to blow off anything an AM tells them because the AM, 'will tell them anything', which means, 'your AM will lie to you and try to get you to promote things that are not in your best interest and will waste your time.'

          Perhaps not your intention, but I was trying to make sure the OP doesn't just run with that statement of yours about AM's professional integrity, in general, and what their objectives are when making suggestions to an affiliate concerning products, with exceptions to be found, of course, but not as what I would consider a general rule.

          Floors all yours Steve, enjoy the rest of your day ...
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          One man alone can be pretty dumb sometimes, but for real bona fide stupidity, there ain't nothing can beat teamwork.

          - Seldom Seen Smith
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  • Profile picture of the author MaybeImYou
    If you can find a niche that 'has money in it' and can be found using long tail buyer keywords go for it! 5 Million Pages isn't a lot but less than 1 million is even better.

    Also, make sure that you don't have insane goals.

    I usually like to make sure that the niche has very few competitors on search. If I see pinterest and unrelated and 'non-authoritative' sites on the topic it might be a winner. Next step, see if it makes money by researching programs, related keywords that are being bidded on. The goal here is to see if people are buying. Another tip, try 'buyer keywords' in google shop search if you see products that relate you are on to something.
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  • Profile picture of the author Chris Lee
    Sounds like your affiliate manager doesn't know much about SEO. He's probably only experienced in paid traffic and I'm guessing you asked him about getting traffic through SEO.

    Number of pages is irrelevant. You only need to check the competition on the first 2 pages to see how challenging it would be to outrank them.

    But don't rule out long-tail traffic.
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  • Profile picture of the author Michael Fuentes
    Gauth1234,

    I don't think it's as simple as that ...

    We use our trained manpower resources, strategic partner networks and tested internal and third party tools to do these ten steps for our clients:

    • Our first step is to pinpoint specific sets of needs and problems of particular groups of people that spend significant time and resources on the Internet to search, view, share, talk about and buy solutions, content, products and services for what they want that's related to their needs and problems ...

    • Second step is to verify if there is significant demand from those specific groups of people for solutions, content, products and services that provide more benefits and are bundled with value-added solutions that aren't found elsewhere ...

    • Our third step is to zone in on a specific group of people with a set of particular needs and problems with significant demand and beatable competition, specifically a group that we would want to cater to and can actually serve with our available resources ...

    ... AND ...

    • Fourth step is to pinpoint what they're looking for, what they're viewing, what they're sharing, what they're talking about and what they're buying ...

    • Our fifth step is to determine where they're searching, where they're viewing, where they're sharing, where they're mingling with each other and where they're buying ...

    • Sixth step is to study what top competitors are offering, what kind of strategic alliances and partnerships they have with which groups, where and how they're getting leads, how they're converting leads into subscribers, how they're converting subscribers into buyers, and how they're converting buyers into repeat buyers ...

    ... THEN ...

    • Our seventh step is to use the data we gathered at this point to create solutions, content, products and services with more benefits and better value-added propositions ...

    • Eight step is to formulate and test and improve more strategic alliances and partnerships with more significant groups, and better processes and systems for getting leads, converting leads to subscribers, converting subscribers to buyers and converting buyers into repeat buyers ...

    • Our ninth step is to formulate and test and improve brand positioning campaigns, multimedia advertising and marketing campaigns that can make our brand, ads and content more visible and better positioned in more effective places than our competitors ...

    ... AND ...

    • Tenth step is to ensure that our ads, solutions, content, products, services and value-added propositions can grab the attention of our target audience, can keep them interested to view more of what we're offering, can entice them to engage with what we're offering, and can compel them to do what we want ...
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