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ValPak, MoneyMailer & Clipper Comparison...

by everyonewins
2 replies
Hi All,

I'm doing an evaluation of ValPak, MoneyMailer and Clipper.

Can someone tell me how much each one costs to advertise in it? How many homes will be reached?

Thanks
#clipper #comparison #moneymailer #valpak
  • Profile picture of the author Joe Stewart
    Originally Posted by everyonewins View Post

    Hi All,

    I'm doing an evaluation of ValPak, MoneyMailer and Clipper.

    Can someone tell me how much each one costs to advertise in it? How many homes will be reached?

    Thanks

    You'll need to go directly to those sources to find out what the costs are in your area. Personally, I don't think they're as effective as you might think, at least not for all industries.

    You should check out posts by Bob Ross in the Offline Forum. He's an expert at EDDM (Every Door Direct Mail).
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  • Profile picture of the author kk075
    When I used to use ValPak for my restaurant, it worked out to like 9 cents per address for the mailing w/ full color, one sided printing (1 color on back). The more you mail, the cheaper it gets and it was definitely a lot more affordable than trying to do it myself. I think at that rate I was hitting like 24k addresses across 3 small zip codes.

    That was almost ten years ago though so I'm sure the prices have gone up...you'll just have to call to get a better idea of today's rates. I never messed with MoneyMailer or Clipper though so I couldn't even give you a guess on those, but they're probably all going to be fairly close in price.
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