I have recently come across a great way to create all the products you need for successful product launches & funnels..
I love this forum, and want to share this here.
1. Create the core product (More then $49)
E.g. If your in the fitness niche, then you share about all topics of fitness with e.g. 30 videos, 3 100 page reports, etc
2. Break off sections (2-3)
off that core product e.g. 3 videos about diet ''inside fitness'' and sell it as a tripwire ($5 - $10)
3. Break off parts of the tripwires
And create lead magnets e.g Got a 100 page report ($7)
Give 30 pages a a lead magnet etc
Then use this product funnel:
Lead Magnet > Tripwire > Core Product > More Upsells
Hope this helps