amazon review site question

by PHR
13 replies
Hi there,

hope you're doing well today!

I have one question about the amazon review site conecpt.

First of all, is there any solid guide out there which explains how to set up your review site, where to place the links, how to make good SEO for this type of site, etc.?


Id like to start out with this kind of business because I think its pretty easy money BUT how should the site be structered?

Should I buy a domain for just one product and review only that one product or should I review a view products in the niche Im selecting?

Thanks for your response!

Best regards,
#amazon #question #review #site
  • Profile picture of the author wolfmmiii
    Amazon review sites can, and do, rank (very well actually), when done properly. The occasional spam site will rank as well but it's not a good long term strategy.
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  • I personally wouldn't make a site focused on 1 product simply because
    1. you can't use the product name in the registrad domain and
    2. depending on the product, when your looking for a review and you see that the site is only on 1 product. It kind of feels like, that product is just focused on selling it to you rather giving an authoritative impression.

    In my opinion, if i landed on a site that only has one page, I wouldn't even give it a chance, i'd look for something that assures it's self to me. However, I think even if you put 3 pages on it, it would do allot better than just one. That way you can suggest other products in the same field.

    Even if your aren't working to rank those pages, it still has a better impression.

    But you can always test if you really wanted to.
    - create 1 page website and rank for that product
    - create 3 page website and rank for that product
    and see which one makes the most.

    I would have invented Google and Microsoft if I was born earlier.

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  • Profile picture of the author heruma
    There are many ways to do it.

    Some people just build review site about 1-3 products, give comparison and Optimized it for SEO.

    I build an authority site with many articles about that niche, some of the articles are purely product review.

    The rest of the articles, I talk about tips and tricks, latest news, and steer the readers to my review articles.

    Pretty easy money? I don't think so. Nothing is easy money in this world.
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    • Profile picture of the author copywriterco
      Originally Posted by heruma View Post

      There are many ways to do it.

      Some people just build review site about 1-3 products, give comparison and Optimized it for SEO.

      I build an authority site with many articles about that niche, some of the articles are purely product review.

      The rest of the articles, I talk about tips and tricks, latest news, and steer the readers to my review articles.

      Pretty easy money? I don't think so. Nothing is easy money in this world.

      I agree with this.. specially on his last statement!

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      • Profile picture of the author PHR
        Well, thanks for your answers.

        The sentence with "easy money" is just for my mindset... Make money online can be easy, if you know how and work hard. That's my opinion... (I'm not new to the IM business)

        So I can start out making a site e.g.: DELL Monitors and review 2-5 monitors on the site.

        Im personally not a fan of reviewing a product I don't own. How do you handle that process? Do you summarize a view reviews about the product on amazon and other different sites?

        Thanks for your answers!

        Best regards,
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  • Profile picture of the author Synnuh
    Either summarize the content from a mix of reviews on Amazon, or put an order in with iWriter, on oDesk or eLance for writers who are familiar with the products and tell them to do it.
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    • Profile picture of the author AntonioSeegars1
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      • Profile picture of the author cooler1
        Originally Posted by AntonioSeegars1 View Post

        Using any of those services is extremely costly to have things done right, because you need to find somebody who knows how to write good reviews, and place longtail keywords in a article correctly.
        How do you mean place longtail keywords in a article correctly? I thought things such as keyword density aren't relevant now.

        I don't think it's extremely costly. You can get good reviews for about $8 or $9. Although if you want high calibre reviews that dissect the product in 1000+ words then it will probably cost $25+ per review.

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  • Profile picture of the author wolfmmiii
    I have setup literally hundreds of Amazon sites for people in this forum over the last two years (and continue to do so).

    The best approach is to setup a brandable site in a specific niche and then target lots of lower competition products. Ranking is a piece of cake without the need for any kind of backlinking.

    You can literally rank for virtually every product you are promoting.

    Stay away from keyword domains!
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  • Profile picture of the author AntonioSeegars1
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    • Profile picture of the author PHR
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      • Profile picture of the author kilgore
        Personally, I find the whole "review site" Amazon affiliate model very lacking. The content is usually thin; it's hard to build a following or relationships based on selling just a few products; and even if you're successful, you're unlikely to make repeat sales since once they buy your widget they have no reason to go back to you. I suppose this model might work if, your traffic strategy mainly consists of trying to rank a few products on search engines; but relying on search engines seems like a hard -- and precarious -- way to make a living. This sort of model is essentially conceding that every sale you make will be to an entirely new customer. But as just about any successful entrepreneur will tell you, it's a lot easier to sell something to an already satisfied customer than to try to find and earn the trust of a new one.

        Thus, it's far better in my mind to have a website that targets a type of customer rather than promoting a single type of product. For instance, if you were creating a photography site, one option would be to create a website where you reviewed 10 or 20 of what you think are the best digital cameras in a bunch of different price ranges and in a bunch of different formats, from point and shoot to DSLR. This would be the "review site" model.

        Alternatively you could build your site around a type of user, for instance the "prosumer" (i.e., people like me who think they are better photographers than they really are and aren't afraid to drop quite a bit of money to prove it) and feature a variety of product types that you think that your target users would like. In this case, you might only have DSLR cameras (and probably ones without full-frame sensors), but you'd also feature things like flashes, tripods, filters, etc. that your target customer might want to buy.

        You'd also feature articles, links and other supporting information that would be directly relevant to your target customer but that may be of no interest whatsoever to anybody else. For instance, the prosumer might be interested in things like how to optimize the aperture settings on a camera to get the bokeh you want -- something that a point-and-click user wouldn't care at all about and something a pro would already know. And of course, within such an article you might recommend some lenses where the quality of the bokeh really shines (they're not all made equal!)

        By building around a customer rather than a product, it's true that you'd be reducing the total amount of people who might be interested in your site (goodbye casual photographers and true pros!), but you'd increase your odds substantially of getting the customers that you do have to buy from you again and again.
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    • Profile picture of the author TygraOlympia
      Could have wrote this as a PDF and sold it on here in the WSO for $7/pop.

      Anyway, this is pretty damn accurate. However, if you're on a budget and need reviews written for you and backlinks, then you might find it a bit difficult to get that. Writers not so much. But high quality backlinks that don't cost you a fortune is what you will need.
      After all, any amazon product review site gets out ranked by amazon itself. And even if you do get tons of visitors. Maybe they only trust your content for reference to their own beliefs about the product and then leave your site and go to amazon on their own. (Without clicking your aff. link). In which case, you could have great traffic but have no money coming in.

      I've been thinking about doing something similar myself and by no means do I want to discourage you. I HIGHLY doubt we will compete for anything. There are by far too many products to market. My only major dislike about the amazon marketing idea is that you're capped at an 8% commission. So out of $1,000 you only make $80. That doesn't really cover the costs of outsourced review articles, hosting, and backlinking...
      But maybe I'm just not established enough to make the big bucks.

      Anyway, if you do proceed with this venture, then please keep us updated. I would really like to follow your adventure to keep myself motivated!

      Originally Posted by AntonioSeegars1 View Post

      There are steps to follow when setting up an Amazon review site, and they are pretty simple.

      1. Product Review Structure

      When you setup your site, you want to make a site that is easy to navigate, but also guarantees that people will click on your affiliate link. The basic setup for each review on your site should be like this:

      Product Name
      Link To Product
      Product Review
      Call to action - Link To Product

      If I were reviewing a Dell Inspiron Laptop, here is how I would set it up.

      Dell Inspiron Review

      I'm reviewing the new Dell Inspiron located here - Product link

      "Body Of Post" - Throughout the body of the post I would also hyperlink every instance of the product name when I say something good about it, or about every 100 words or so.

      See What Other People Are Saying About This Product - Link To Product

      2. Site Setup

      If you want to build a true Amazon review site, you need a mostly static website with a blog on your mainpage, so you're going to need a good site structure.

      Here's how the basic setup for your site should be.

      Site Name
      Categories - right below site name and have them horizontally next to each other in alphabetical order. You want people to immediately see your categories, and you want this section on all of your pages.
      Wordpress Blog - This will be your latest product review area. You have this just so you can get people to check out things that they normally wouldn't check out.

      3. Inner Linking

      Once you have your basic site setup, you need to start filling out your categories, and you need to link everything together. You want your site setup like a pyramid.

      Your setup will be like this.

      Main Category
      Product Review

      It takes time to get your site setup like this, but once you have it setup, you can give your site inner linking power.

      4. Basic SEO - Longtail Keywords

      To properly SEO optimize your website, you need to have longtail keywords in it to bring in organic traffic. The way you optimize a review, is very simple, you place questions that people ask into your reviews. If I were reviewing a Dell Inspiron, here would be some keywords that I would put in my article.

      Is the dell inspiron a good laptop for gaming?
      Is the dell inspiron a good laptop for school?

      These are the types of keywords you need to have in your reviews. You need to find all questions that people have, and you need to answer them. Your website needs to have thousands of longtail keywords on it.

      5. One Domain To Rule Them All - Lord of the Rings, I like the movies.

      Do not buy separate domains for different types of niches, put everything you review on one site, and organize everything by categories. It is a mistake to build a niche site. Build an authority site. If you do this, and you use the inner linking strategy, you would build an authority site with a huge amount of power.

      6. Get People On Amazon!

      Most people make the mistake of trying to sell people every product that they promote. This should be one goal of your site, but it should not be your main goal. Your main goal should be to get as many people on Amazon as you can.

      Amazon has a 24-hour cookie for people that go to it through an affiliate link. During this time period, if a person buys anything, you will get a commission for it, so you want to get people on Amazon at all cost. This is one reason why it is important to have various categories. The more areas you cover, the better chance you have of getting people on Amazon.

      It doesn't matter if you give a product a good or bad review, as long as you get people on Amazon through your affiliate link, and have them looking at products to buy.

      If you don't like a product, you can give people a link to a product that you think is better at the end of your review, and you don't even have to review this product. Just give people the link, and tell them to check out the reviews for it on Amazon.

      7. Backlink Strategy

      When you are getting backlinks, don't focus on getting backlinks strictly to your homepage, either focus on getting backlinks to each of your product review pages first, then get backlinks to your homepage, or do both at the same time if you choose, but whatever you do, make sure that you get backlinks to each of your product review pages.
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  • Profile picture of the author web lover
    Hey PHR ,

    Amzon Website Niche very profitable Idea And I have A Big Experience With Them

    You Need hosting For Your Wordpress + domain name have relation with Your Niche

    And You Will Write reviews for products regularly

    Use Long Tail keywords Only to rank fast and easy on Google and bing and yahoo

    About the ebook that learn you how to setup your website I Highly Recommend to search on google rather than Waste your money on books you can find very nice video's on youtube

    I wish You The Best
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  • Profile picture of the author Jennifer Hutson
    There's an extremely detailed guide about it on BHW. You can read it, here. (Please remove the link if I'm not allowed to link to other forums)

    If the link is not allowed, you can look it up on BHW "Ultimate guide to building Amazon Affiliate Niche Sites that are Insanely Profitable."

    Know Amazon Sellers? Make 15% LIFETIME Referral Commissions
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  • Profile picture of the author ben500
    You need to have credibility. A few weeks ago a chap posted a review website he designed and it had such a wide range of products, you really need to find some kind of a niche. If you review a broad range like headphones, gym gloves and sticky tape for example, you wont get much credibility. If I was going to read a review I would read one from somebody that has tested loads of similar products & good knowledge in the niche.
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