Selling the Sizzle Before the Steak

5 replies
You know how it goes.

You're trying to launch a product and you don't have anything to show for it... yet.
But, you want to build your email list.

My friend put it best, "you're trying to sell the sizzle before the steak."

Currently I'm in the process of growing my email list. My product? A wristwatch, that will, after prototyping, go to Indiegogo.

This problem isn't physical product specific, it could also apply to an info product, forum, service, etc.

Getting potential buyers to visualize and desire the product before they have an opportunity to peak into it's true value to them (i.e. seeing the watch, reading the first chapter of a book, seeing parts of a training course, etc.), seems more emotional than rational. Almost, as if you are selling the thought of life with your future product.

What kinds of things are you guys doing to sell the sizzle before the steak?

How do you bridge that emotional/rational gap when selling before you have a product?
#indiegogo #kickstarter #list building #pre launch #pre sell #selling #sizzle #steak
  • Profile picture of the author fpforum
    Lots of companies make videos these days.. You even see it with music events and stuff. Nothing gets people more excited for the launch of a product/event then a really cool video. If it manages to go viral you'll have a huge line of people sitting and waiting!
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    • Profile picture of the author lukeaf8
      fpforum - Good thoughts. Actually just today I had an incredible idea for a potentially sticky video. So I'll have to look into making it a reality.

      Have you done the video angle before?
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  • Profile picture of the author agmccall
    Most people here at the forum now are selling the Fart before the Crap


    Broken promises don't upset me. I just think, why did they believe me?
    ~Jack Handey~

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