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How do you start an affiliate program?

by Jayson L
1 replies
Is it possible to start an affiliate program to generate leads in a specific region such as 1 state? (Michigan) I want to generate auto insurance leads and haven't had much luck getting my website to generate state specific leads. How would I track the program, Pay the affiliates, etc...? What kind of price per lead would I be looking at? Any ideas?????
#affiliate #program #start
  • Profile picture of the author Dan Grossman
    You have two choices.

    1. Run the Program Yourself
    • Buy affiliate program software to install on your website
    • Seek out, contact and recruit new affiliates
    • Request W9s and W10s from your affiliates
    • Manually review every referred lead to check for signs of fraud or gaming the system
    • Keep books on the affiliate transactions every month
    • Cut checks and send payments to affiliates each month
    • Update your books as checks get cashed
    • Provide all the customer service to the affiliates, in mundane ways such as teaching them how to use your software
    • At the end of the year, fill out IRS form 1099 for each affiliate, send to the IRS and to the affiliate

    2. Join an Affiliate Network
    • Sign up. Pay initial deposit
    • Seek out, contact and recruit new affiliates
    • Let the network do the rest

    You're going to have a recruiting program if you only need leads for a single state, though. Not many people are going to be qualified to supply that to you.
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