Is 80% Bounce Rate Exceptable?

16 years ago

I think it depends on your content. If someone comes along, looking for something and they immediately see what that is on your landing page, clicks out of your site. There you go.

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StillHill

16 years ago

Hello,

When it comes to bounce rate, that does seem way high. I must ask though, what type of product you are promoting...

I've seen some cases where 80% is the norm, but that's because those campaigns offered free software downloads, so people landed on the page, downloaded, and left. They got what they wanted.

Keep in mind that you are graded on the curve, that is, rated against everyone else who is bidding on each keyword.

With that said it really depends on your competition. I know it can be difficult in finding that balance of profitibility, and relavence but I wouldn't sweat a high bounce rate to be honest.

Just do the best you can and be relavent :-) Hope this helps..

Peter

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Makabongwe Maseko 16 years ago

This is my sales page and in a DIY niche.

I tried testing out another header title just for a day and my bounce rate reduced to around 70% but sadly it didn't make any difference with my sales.

So I just put back my normal header title which gives me good conversions but a higher bounce rate.
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- marketing2day 16 years ago
  
  You are absolutely on the right track. Testing is key. Ultimately, it's sales that count. As you've found, there may or may not be a corelation between bounce rate and conversion.
  
  There are things that are likely to improve your sales, such as:
  
  Testimonials
  Guarantee
  Great salescopy
  Few links (don't give them options to click to other pages)
  
  Hope this helps.
  
  Thanks
  
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i.en.tre.pre.neur.4.life

16 years ago

Try adding a video.

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bobsedge

16 years ago

I'm not sure which site it is, but it doesn't appear that you use any list generation component.

You may want to consider that as a plan B so you can capture some of the abandonments for follow up marketing. Your conversion on sales seems good, but think about how many more sales you would have if you had a database to mine of people that you know are at least interested in your offer because they came to your site in the first place.

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Grandspecial

16 years ago

I agree with (i.en.tre.pre.neur.4.live.)

Videos are everything

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Makabongwe Maseko 16 years ago

Thanks for your advice.

I'll try to look on including a video in the beginning of my sales page and see if it will make any improvements, its just cause creating a video will take time.

I'm also thinking of adding an exit pop-up (although I don't fancy them), something all "exit splash" and ask for some feedback as to why they are living.

Just have to search around for a good "feedback" software.
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seasoned

16 years ago

Originally Posted by Makabongwe Maseko

Hi All?

I was all along tracking my sales page using some site tracker that didn't offer me bounce rate percentage, so I started using Google analytics and I noticed my bounce rate was round 80%.

My conversions are very good, some days 1/50 other days even better like 1/30.

I certainly would like to reduce my bounce rate, but not sure if 80% is enough because my conversions are encouraging.

Is 80% bounce rate normal?

Thanks.

A BOUNCE is when email is returned undeliverable. That is NOT acceptable! If you had 80% on a server, they should shut your account down after any appreciable amount.

Steve

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Odhinn

16 years ago

Originally Posted by seasoned

A BOUNCE is when email is returned undeliverable. That is NOT acceptable! If you had 80% on a server, they should shut your account down after any appreciable amount.

Steve

I think he's refering to the other bounce rate - i.e. when a visitor lands on your home page and then leaves without clicking onto another page of your site.

I would think that for a salespage, 80% is pretty good. If it's a standard salesletter-style thing without a lot of other "noise" on the page, it's fantastic (though I'm assuming there's probably a little more content and choice).

At the end of the day, there are two much more important metrics IMO - the conversion rate and the amount of time a visitor spends on the page. If they're there and gone in 10 seconds, that's bad news. If they stay a while, well, that's all the better.

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InternetMarketingIQ

16 years ago

Depends on your site. If your site is 3 pages then your bounce rate is going to be high. If your primary information is on one page and the person hits that page and sees nothing else of value then you have a high bounce rate.

I can tell you this. I have a site that has a bounce rate under 30% and it's ranking well and has a good stream of traffic.

And I make a lot less from it than other sites that I have in the 50% range.

It's all about the niche and your presentation. Bounce rate simply means the person came and left from the same page.

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Marty Foley

16 years ago

An 80% bounce rate (where visitors enter and exit the same page without viewing any others) says a lot about the quality of the traffic, i.e., whether visitors are finding what they expect to find, and whether it's engaging them or not.

Note that analytics can provide one overall bounce rate (average BR of all pages), or you can drill down for bounce rates of each specific page. What's most important here is the bounce rate of your highest traffic, sales related pages.

If you're like me, the current bounce rate (or conversion rate) are never really "acceptable" because there's always room for improvement (although it's possible to reach a point of diminishing returns).

The main thing is to tweak things to get the bounce rate to trend downward over time.

At least your more important metric, your sales conversion rate, is higher than average.

Marty Foley

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Joshua.E1

16 years ago

well I must said that 80% bounce rate is quite high.

What I suggest that you should look at the pages that have the highest bounce rate and have the highest page views.

Add a attention grabbing headline that will get them to read further, then amend your content as well.

See if there is a decrease in bounce rate, if it does then it works, if it does not, change till it works.

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Makabongwe Maseko

16 years ago

Hi all, thanks for your advice.

I'm testing out different headlines to try and get more visitors to read the rest of the page. Maybe make more sales.

But I think the visitors that just leave are not serious about getting the product thus the ones who carry on reading are the serious ones.

Thanks.

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Nightengale

16 years ago

Your subject line caught my eye because of the glaring grammar error. The word is "acceptable" not "exceptable." I haven't looked at your site or any of your pages, but you might want to double-check your grammar and spelling. Mistakes like that will undermine the credibility of your entire site and promotional campaigns, which can, in turn, affect your bounce rate.

Michelle

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seasoned

16 years ago

Originally Posted by Nightengale

Your subject line caught my eye because of the glaring grammar error. The word is "acceptable" not "exceptable." I haven't looked at your site or any of your pages, but you might want to double-check your grammar and spelling. Mistakes like that will undermine the credibility of your entire site and promotional campaigns, which can, in turn, affect your bounce rate.

Michelle

Yeah, I was going to make a joke about how it IS exceptIONAL, but NOT acceptable, but decided not to! SHUCKS! 8-)

Steve

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DeadGuy

16 years ago

Bounce rate is only quasi-useful information. An extreme example would be news type services or people subscribing to alerts. These visitor are only interested in reading specific information on narrow topics. They pretty much take the information and leave. A 95%+ bounce rate would NOT be an indicator that your page failed to do its job.

Remember. Within reason, many more people will come to your site looking for information, rather than to buy a product. Your competitors will be checking up on you as well. What you'll never be able to tell (without some advanced tracking) is whether visitors actually got the information they were looking for or not.

Be sure to take a close look at the "Time on Page" statistic. If this number is low AND you have a high bounce rate, there is usually a problem. This typically means that your page is more than likely irrelevant and wasn't really what the visitor was looking for. Either your keywords are not targeted enough, you haven't immediately captured the readers attention, the copy is bad or the page looked sketchy.

If, on the other hand, your bounce rate is 80% BUT the visitors are at least reading what you've written, you should be (1) focusing your attention on giving your visitors more compelling reasons for buying your product and (2) closing the sale.

Here's a practice that has worked for me over the years. I never attempt to collect names and email addresses when first starting out with a new product for sale. My first goal is to determine if the product is viable or not. Others may disagree but I think that you may not be giving a new product a fair shake by adding email capture right off the bat.

When testing a new product, I want totally unvarnished stats so I don't want to give a visitor any reason at all to leave. Present and promote the product and gather your basic run-of-the-mill statistics. If the product doesn't convert, tweak the copy and watch the "time on page" data. If the product still doesn't convert tweak the keywords, graphics, layout or anything else you may deem necessary... watch the "time on page" data. If conversions improve, add your favorite email capture script and you are off to the races.

If you see no improvement in conversions, inspite of your best efforts, the product itself may be to blame. Cut your losses and move on.

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mystarter 16 years ago

If bounce rate is really a concern, than u should go to have a forum.

I own a forum with 4000+ unique visitors per month and a bounce rate about 0.4% and less.

That's the beauty of forum as far as bounce rate is concern.

I also own a site (blog) with about 30 articles on it with about 1500 visitors per month. 85% from search engines, and 93% are new visits.

Its bounce rate now reaching 76%....proportionally increase with numbers of visitors increase. The same with average time on page...now about 2 minutes plus.

So, i'm not really sure either should i worry about bounce rate or not.

what do u think guys?

As far as i'm concern, as long as the site is making money..then i don't have to worry about bounce rate
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Makabongwe Maseko

16 years ago

Originally Posted by Nightengale

Your subject line caught my eye because of the glaring grammar error. The word is "acceptable" not "exceptable." I haven't looked at your site or any of your pages, but you might want to double-check your grammar and spelling. Mistakes like that will undermine the credibility of your entire site and promotional campaigns, which can, in turn, affect your bounce rate.

Michelle

LOL, Thanks for pointing that out, I knew something wasn't right with that title, anyway as long you got what I meant to say.

I'll also double check all my sales pages, I don't think there maybe any spelling mistakes. But we sometimes over look spelling mistakes.

Thanks.

Originally Posted by rosetrees

I know this is off topic, and not what you asked Makabongwe, but I just clicked on your information-guide.org site.

Ouch - the first article is just a lot of words put together. It makes no sense at all and was either put through a cheap, online translator or produced by an awful article writing program. If it was on my site I would delete it.

I don't mean to be rude, but that article would guarantee that I wouldn't read any more of that site.

Hi rosetrees,

The sites in my signature have nothing to do with my current work, those were built way back in 2007 when I was just starting out and didn't know what I was doing. Anyway I won't be renewing them this year.

My sales page isn't linked to my sign, for obvious reasons.

But thanks for your advice.

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Nightengale

16 years ago

Originally Posted by Makabongwe Maseko

LOL, Thanks for pointing that out, I knew something wasn't right with that title, anyway as long you got what I meant to say.

I'll also double check all my sales pages, I don't think there maybe any spelling mistakes. But we sometimes over look spelling mistakes.

Thanks.

Sure, no problem.

However, I sincerely hope you don't take such a casual attitude towards grammar and spelling on your site. I really mean it. It's a serious issue. This is a forum and so things are a little more casual and a typo here ane there really isn't a big deal. But when it comes to your site, any articles you publish, e-zines, etc. it's extremely important to triple-check your spelling and grammar. An "as long as you know what I meant to say" attitude just doesn't cut it.

It's highly unprofessional and you have no idea how much damage it does to your image in the marketplace.

There's another thread on the first page of the WF right now about the incredibly poor spelling and grammar on the 'Net. It's an epidemic problem.

As a copywriter who's trained as a professional writer since my teens, spelling and grammar mistakes really grate on my nerves. There's a difference between a couple of typos here and there and horrible grammar and spelling. Unfortunately, text-speak ("R U going 2 B there?") is becoming more common and it REALLY irritates me. It's a pet peeve of mine. In text messaging, an informal, non-business communication, I think it's acceptable since text messaging provides such limited space. But ANY business communication, INCLUDING text messaging if you're using it in your market, needs to be error-free.

I love the fact that the Internet has democratized communication and publishing. I take special joy in the fact that editors and publishers can no longer decide whether what I have to say is "worthy" of being published. But after seeing such atrocious spelling and grammar as well as poorly-researched and undocumented information published, I find myself reluctantly acknowledging that maybe they really were/are needed more than I'd like to admit.

For the sake of your business image, please, PLEASE don't take grammar and spelling mistakes lightly. Your professionalism is extremely important and that translates directly to bottom-line $$$$.

Michelle

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anitabrown 16 years ago

I can't understand why your bounce rate is too high because your conversion is really good. Try to add more user benefits so that they can stay a little bit longer
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sanssecret

16 years ago

I'd be tempted to look into where the highest bounces are coming from? Do visitors from the search engines bounce more often than visitors from referral links? Maybe your keyword targeting could do with being tweaked?

Admittedly I'm a total newbie and a technophobe to boot, but common sense tells me reducing your bounce rate will result in more sales. Or is that where I'm going wrong, lol

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rosetrees 16 years ago

I know this is off topic, and not what you asked Makabongwe, but I just clicked on your information-guide.org site.

Ouch - the first article is just a lot of words put together. It makes no sense at all and was either put through a cheap, online translator or produced by an awful article writing program. If it was on my site I would delete it.

I don't mean to be rude, but that article would guarantee that I wouldn't read any more of that site.
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John Romaine

16 years ago

I too have a similiar bounce rate, and although my sales conversions arent as high, I have visitor lengths of around 1 minute 20.

What is your visitor length like?

I think a high bounce rate would be of concern if your average visitor length was 2 seconds.

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Makabongwe Maseko

16 years ago

Originally Posted by ramone_johnny

I too have a similiar bounce rate, and although my sales conversions arent as high, I have visitor lengths of around 1 minute 20.

What is your visitor length like?

I think a high bounce rate would be of concern if your average visitor length was 2 seconds.

Hi Johnny,

I my average visitor length is about 2:20 mins.

And you right I'm beginning to accept the 80% bounce rate looking at the average length time.

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iblbuilder

16 years ago

It is worth checking your bounce rate by traffic source, not just overall. For instance I find that some sites that send us traffic have a bounce rate of 90%, yet other sites that I actually thought would send less relevant traffic bounce around 50% !

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JordanFrancis

16 years ago

Unless I am mistaken, a "bounce" is recorded each time the visitors entrance page and exist page is one and the same. In other words, if you have a one-page website, your visitors by default can only enter and leave your site by that one page. In that example, you'd have a 100% bounce rate.

Obvious to most, but not to all.

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gskesavan

16 years ago

Doesn't really matter if you're preselling with a single page because the visitors take the information required and leave the rest. I have most of my websites with 82% - 84% bounce rate (which means just 35 - 37 seconds a visitor stays on my page) but still I make at least 2 sales everyday from 99% of the niches that I promote.

It all depends on how much you presell. If you give the right information immediately, your visitors will bounce to the affiliate sales page and immediately purchase the product.

If your presell is boring they either close it or just click one of the links to know what else is special on the site. Chances are that you might get a sale this way too, but only rarely.

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arnoldschwartz

16 years ago

My bounce rate used to be 90% however the main thing which dropped bouce rate drastically was changing the design of the website, I installed a flush premium theme and now I have abouce rate of 75%

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reapr

16 years ago

I have about a 75% bounce on once site and average stay of just under 4 minutes. Conversions rock!
It appears they are landing on the exact page they came in on the search engines.

The site is optimized for dozens of keywords for the product.

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Makabongwe Maseko

16 years ago

Originally Posted by reapr

I have about a 75% bounce on once site and average stay of just under 4 minutes. Conversions rock!
It appears they are landing on the exact page they came in on the search engines.

The site is optimized for dozens of keywords for the product.

Me too,

I've optimized my site for so many keywords in my niche, which is why I think mine also converts well.

These small niches are quiet easy to dominate. Conversions rock when you know what your target market wants, do the research for them and give it the them.

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Is 80% Bounce Rate Exceptable?

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