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YouTube Ad Partner Changes June 15th!!! - Not Good..

by jt47000
24 replies
Hey everyone,

I just heard that starting June 15th, YouTube will: start taking a much higher % of ad revenue from ads posted and start charging subscriptions for displaying videos with no ads.

Basically means that my paycheck from adsense via the YT partner program will get even smaller.

I have a successful YouTube channel, I keep getting more likes, views, subs but my earnings keep going lower and lower..

Does anyone else know of any other video sites out there that will pay (per views, per click, etc.) you to post your videos. I tried Metacafe years ago but had a ton of success.

I knew this would happen sooner or later, one thing I've learned about IM is that it's completely dynamic. Something will be a money maker for a while and then "the powers that be" will "crack down" on it and you have to find some other way to prosper.

Anyone in the same boat? What are your thoughts?

Thanks! Always good to converse with my fellow Warriors!

JT
#15th #good #june #partner #youtube
  • Profile picture of the author agmccall
    could you quote your source and provide a link so we can make intelligent comments

    thanks

    al
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  • Profile picture of the author discrat
    Originally Posted by jt47000 View Post


    Does anyone else know of any other video sites out there that will pay (per views, per click, etc.) you to post your videos. I tried Metacafe years ago but had a ton of success.


    JT
    Sorry, nothing remotely close to YT. Traffic wise, revenue wise etc..etc..


    - Robert Andrew
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  • Profile picture of the author Nino
    I don't know where OP saw the news but i've looked it up and it's true... Although it might take a while for the subscription to be implemented, this will change the game completely

    YouTube confirms plans for ad-free subscription service | PCWorld
    Google may launch Youtube ad-free subscription service this year | Daily Mail Online
    YouTube Confirms Plans For An Ad-Free, Subscription-Based Service | TechCrunch


    PS. I've already seent the fact that youtube ads aren't skippable anymore (at least on some channels)
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  • Profile picture of the author jt47000
    Hey guys, thanks for the replies so far. Yeah its a real bummer...

    Here's some proof AG:

    YouTube Confirms Plans For An Ad-Free, Subscription-Based Service | TechCrunch


    YouTube Partner Program Terms updated - Tech News and Reviews - Linus Tech Tips

    I've always heard how 3rd ad networks are a scam, they take a bigger cut, they have complete control of your acc, etc. But I wonder how they will come into play now with these changes...

    JT
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  • Profile picture of the author Sysbase
    I have a feeling there trying to change there business model so they can compete with the Netflix, & Hulu's of the world. Yeah bummer.
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  • Profile picture of the author agmccall
    It seems this will only affect those using videos for adsense. for the viewers and those using video for affiliate promoting on your own site then there will not be much changing. I am sure some other video hosting sites could use this to their advantage, that is if they are on their game

    al
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    • Profile picture of the author Nino
      The way i see it, I hope i'm wrong! it will be a big issue, not just "adding"...

      This addition should change things like this:
      1. almost all videos (99%) will have pre roll ads - you won't have the option to choose or not choose to make a few cents,
      2. you might not get paid for the ads running on your videos if you don't have a bank account or if you don't agree to the new terms.
      3. overall usage will surely be diminished.

      Most people are already annoyed about the pre roll ads but they don't to fork out $10/month either, especially if they live in lower income countries... So what they could do will be to just drop the idea of watching videos if they are forced to see an ad before knowing the content and the quality of the video...

      I don't like it because i have an idea that i'm looking to put in action, idea where youtube could play a crucial part but it could affected by lower usage of YT.


      PS. They should really realise the distinction between YT and TV... On YT you really don't know the quality of the video after the 15-30 seconds ad... while on traditional TV (also subscription based) you know that you're looking at the commercial because there's a good show after it

      PSS. I wouldn't pay $10/month because I ain't much of a youtube viewer, but I'd pay $1-2/month


      Originally Posted by agmccall View Post

      It seems this will only affect those using videos for adsense. for the viewers and those using video for affiliate promoting on your own site then there will not be much changing. I am sure some other video hosting sites could use this to their advantage, that is if they are on their game

      al
      My position: They can't have someone pay $10/month to not see ads and also have videos without ads on their site... all videos should have some kind of pre-roll ads...
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      • Profile picture of the author jt47000
        Most people are already annoyed about the pre roll ads but they don't to fork out $10/month either, especially if they live in lower income countries... So what they could do will be to just drop the idea of watching videos if they are forced to see an ad before knowing the content and the quality of the video...

        I don't like it because i have an idea that i'm looking to put in action, idea where youtube could play a crucial part but it could affected by lower usage of YT.


        PS. They should really realise the distinction between YT and TV... On YT you really don't know the quality of the video after the 15-30 seconds ad... while on traditional TV (also subscription based) you know that you're looking at the commercial because there's a good show after it

        PSS. I wouldn't pay $10/month because I ain't much of a youtube viewer, but I'd pay $1-2/month
        Completely agree. Its interesting some people are naive enough to think that YouTube only applies to people in the US. I know a large majority of my views come from other countries and this would greatly impact them.

        Also, how motivated am I know to create knew videos if I have a channel where I provide day to day content. This is "YouTube", the content is created from us and is for us. YouTube is a business of course and they make a killing on providing the venue and we bring the show. Why not keep everyone happy and not try to "tax the $#%^ out of us".

        I agree. The announcement is that they will be providing new revenue streams and opportunities for publishers to receive their share.
        Oh yeah, just because YouTube tells me somethings good for me I'm going to believe it. Do you believe everything you hear? Off course they would sell it as "providing new revenue streams and opportunities for publishers".

        Why some of us are ticked off about this is because, to me, this is like going to the grocery store and now having to rent the shopping cart.

        I'm just concerned that overall usage will be diminished resulting in people not choosing to watch Youtube

        Does anyone actually watch Hulu? I wouldnt personally pay 10$ a month to was SNL and The Office reruns from a few years ago. Hulu was a good idea but honestly... I don't know one person who pays for it.

        If YouTube is following Hulu's business plan, I think we're all doomed...
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        • Profile picture of the author Karen Blundell
          I'm not surprised by this at all - Google is in business to make money - just like any large corporation.

          it's just means people have to change strategies, and once again learn never to rely on an outside resource for their business.

          "never put all your eggs in one basket" comes to mind.
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          • Profile picture of the author Nino
            Originally Posted by Karen Blundell View Post

            I'm not surprised by this at all - Google is in business to make money - just like any large corporation.

            it's just means people have to change strategies, and once again learn never to rely on an outside resource for their business.

            "never put all your eggs in one basket" comes to mind.
            Personally, i don't make $2 from youtube directly...

            But if you don't realize the problem and their real advantage for your or anyone's business then you just missed a big opportunity (it will expire on june 15th)

            Originally Posted by Winning34 View Post

            Some facts:
            1)They are starting a new paid service which will generate more revenue.
            2)They are offering to share 55% of that revenue with publishers.

            Conclusion:
            So yes, that means they are "providing new revenue streams and opportunities for publishers"
            You don't get it do you?

            They are sugar coating it because they aren't starting a new paid service... they change their model: you either watch a shitload of ads before every video, or you pay $10/month... no middle ground.
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            • Profile picture of the author Winning34
              Originally Posted by Nino View Post


              You don't get it do you?

              They are sugar coating it because they aren't starting a new paid service...
              Yes they are. They are starting a new service whereby people who don't want to watch ads can pay. I'm sorry if that went over your head.



              If you are unhappy as a user of YouTube that you will have to watch ads or pay, then I really don't care. Basically YouTube is saying to you "put up or shut up."

              As the owner of a large YouTube channel, I'm delighted about the changes.
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        • Profile picture of the author Winning34
          Originally Posted by jt47000 View Post

          Oh yeah, just because YouTube tells me somethings good for me I'm going to believe it. Do you believe everything you hear? Off course they would sell it as "providing new revenue streams and opportunities for publishers".
          Some facts:
          1)They are starting a new paid service which will generate more revenue.
          2)They are offering to share 55% of that revenue with publishers.

          Conclusion:
          So yes, that means they are "providing new revenue streams and opportunities for publishers"
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  • Profile picture of the author Brent Stangel
    It seems this will only affect those using videos for adsense.
    Which they should never have been doing in the first place, IMO.
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    • Profile picture of the author wgrodgers
      Originally Posted by Brent Stangel View Post

      Which they should never have been doing in the first place, IMO.
      Agreed. If your main paycheck is based on someone else's rules... they run the game and change them as they please.
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  • Profile picture of the author Raydal
    I think that they are just adjusting to the market since FB should be
    concentrating more on video hosting just like YT. As competition
    comes up you have to roll with the punches. Again, we see that
    you can never depend on someone else platform for your income.

    But you will still get paid if your videos are watched:

    YouTube will pay you 55% of the total net revenues recognized by YouTube from subscription fees that are attributable to the monthly views or watchtime of your Content as a percentage of the monthly views or watchtime of all or a subset of participating content in the relevant subscription offering (as determined by YouTube). If your Content is included in and viewed by a user in multiple subscription offerings, YouTube will pay you based on the subscription offering with the highest amount of net revenues recognized by YouTube, as calculated by YouTube.
    I'm just holding my breath to see when FB finally says that FB groups
    will also cost you a subscription fee. A lot of people are using this platform
    for paid membership so FB will want their cut--not that they aren't getting
    enough from ad serving.

    -Ray Edwards
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  • Profile picture of the author answergal
    Thanks for raising this question because I haven't heard about this yet. And many thanks to all here for clearing up things.
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  • Profile picture of the author jt47000
    I think that they are just adjusting to the market since FB should be
    concentrating more on video hosting just like YT. As competition
    comes up you have to roll with the punches. Again, we see that
    you can never depend on someone else platform for your income.
    Thanks Ray - Couldn't have said it better. Never depend upon another platform. I'll still promote through youtube hard, just want to diversify my affiliate offerings and products.

    Thanks again!

    JT
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  • Profile picture of the author Winning34
    So much misinformation in this thread.

    I'm not sure why people are saying it's a big cut. The adsense revenue share for publishers has always been lower on YouTube than for websites to make up for the fact that YouTube is hosting the videos and providing the audience.

    It has always been 68% for websites and 55% on YouTube.

    Here is an extract of my current monetization agreement with Youtube adsense:

    "Notwithstanding anything to the contrary in the “Google AdSense Online Standard Terms and Conditions” or AdSense “Program Policies,” you understand and agree that YouTube may “monetize” or run ads against your videos. Subject to the AdSense Program Policies, once you associate an AdSense account, you may receive a bonus payment from YouTube and you will receive 55% of revenues recognized by Google.
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    • Profile picture of the author kindsvater
      I don't see the issue. Maybe I'm reading it wrong, but as I see it YouTube is rolling out an additional, ad-free subscription option. For example, Game of Thrones could now have a paid YouTube channel to watch episodes. If your videos are part of a paid subscription you get a percentage of the subscription fee to make up for the loss of ad revenue.

      Most people are not going to pay to use YouTube. If you don't want to see ads then use an ad blocker.
      .
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      • Profile picture of the author Winning34
        Originally Posted by kindsvater View Post

        I don't see the issue. Maybe I'm reading it wrong, but as I see it YouTube is rolling out an additional, ad-free subscription option. For example, Game of Thrones could now have a paid YouTube channel to watch episodes. If your videos are part of a paid subscription you get a percentage of the subscription fee to make up for the loss of ad revenue.
        I agree. The announcement is that they will be providing new revenue streams and opportunities for publishers to receive their share. So obviously they have to update their terms and conditions. Some people are seeing the 55% revenue share clause and complaining (because they're comparing it to the 68% self-hosted website rate) but they don't realise that that's what they're already getting anyway lol.

        Most people are not going to pay to use YouTube. If you don't want to see ads then use an ad blocker.
        This is pure speculation on my behalf, but I'm wondering if YouTube have found a way to stop a video from playing if the user has adblock enabled. It would make perfect sense to roll that out the same time they start providing the paid ad-free version. Like you say, the biggest rejection of the paid version will be "Why should I pay. - I'll just use adblock." - But I'm sure YouTube have thought of that.
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  • Profile picture of the author Michael Fuentes
    Judging from the TechCrunch news article about this ...

    -- I might be reading it wrong, but does this mean Youtube will no longer offer the option for authors to disable ads in their videos?
    I didn't read anything about this in that article, and couldn't find anything to support this in my Google searches ...

    -- Upon rollout of this paid subscription service -- Does this mean all videos uploaded by authors outside Youtube's subscription service will have ads?
    If so, then would those authors earn ad revenues, just like what partners earn at the moment?

    Hope others here could kindly share answers and resource links for these questions ...
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    • Profile picture of the author Nino
      Originally Posted by Michael Fuentes View Post

      Judging from the TechCrunch news article about this ...

      — I might be reading it wrong, but does this mean Youtube will no longer offer the option for authors to disable ads in their videos?
      I didn't read anything about this in that article, and couldn't find anything to support this in my Google searches ...

      — Upon rollout of this paid subscription service — Does this mean all videos uploaded by authors outside Youtube's subscription service will have ads?
      If so, then would those authors earn ad revenues, just like what partners earn at the moment?

      Hope others here could kindly share answers and resource links for these questions ...
      That's exactly what I was arguing above... they sugar coat the fact that all videos will have ads but they obviously don't say this but if we think about it: why would anyone pay $10/month? when they could just seek videos with no ads and still keep the adless experience without paying anything? - this is very similar to the music subscription service they are already running, if you know about the discussion that went behind it...

      And again, i want to be wrong because it's not about me.... it's about the millions of people who are currently watching youtube videos, maybe your videos, people who might stop watching many videos, especially not very important videos...

      And, if that will be the case, anybody will start caring real fast when they start seeing a constant drop in stats and views.

      Just to back the above statement that youtube is already in decline, here's one source:
      Netflix Remains King of Bandwidth Usage, While YouTube Declines | Variety
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      • Profile picture of the author Karen Blundell
        Originally Posted by Nino View Post

        That's exactly what I was arguing above... they sugar coat the fact that all videos will have ads but they obviously don't say this but if we think about it: why would anyone pay $10/month? when they could just seek videos with no ads and still keep the adless experience without paying anything? - this is very similar to the music subscription service they are already running, if you know about the discussion that went behind it...

        And again, i want to be wrong because it's not about me.... it's about the millions of people who are currently watching youtube videos, maybe your videos, people who might stop watching many videos, especially not very important videos...

        And, if that will be the case, anybody will start caring real fast when they start seeing a constant drop in stats and views.

        Just to back the above statement that youtube is already in decline, here's one source:
        Netflix Remains King of Bandwidth Usage, While YouTube Declines | Variety

        hmmm, I just stopped my subscription to Netflix - Netflix Canada is underwhelming - so that is why I have been spending more time on YouTube.
        so I'm looking at other alternatives - unfortunately here in Canada there aren't many solutions -
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  • Profile picture of the author selfdisciplineacademy
    Sorry, I have never used adsense as primary income source.

    I use video marketing on youtube, as a way to drive traffic to my websites..

    With annotations & cards + links
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