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There's simply no reason for your company to exist.

by nmwf
4 replies
That's a biting quote from an article I read at Why the ad tech industry is consolidating like crazy | VentureBeat | Marketing | by Donté Ledbetter, Decisive. Admittedly, the theories about why the ad tech industry is consolidating went over my head a bit, but that last paragraph!!
"Unless you can (or have legitimate plans to) scale well, have unique differentiation, can provide a solution to an untapped customer segment, and can compete with the big dogs, there's simply no reason for your company to exist. Period."
Ouch! How many here agree? And if not, why not?
#company #exist #reason #simply #there’s
  • Profile picture of the author RemyMartin
    I completely agree with that statement.

    Although if there is a company out there that offers the same quality product, for less -- then I would say there IS a reason to exist. Because a lot of products are overpriced and what most pay for is the brand name rather than the product itself.
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    • Profile picture of the author Steve B
      The article is specifically talking about the "ad tech industry" . . . correct?

      How many of us marketers are in ad tech? Most likely very, very few.

      Most of us employ companies and technology that is offered to us as a paid service.

      Steve
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  • Profile picture of the author saqarra
    Originally Posted by nmwf View Post

    That's a biting quote from an article I read at Why the ad tech industry is consolidating like crazy | VentureBeat | Marketing | by Donté Ledbetter, Decisive. Admittedly, the theories about why the ad tech industry is consolidating went over my head a bit, but that last paragraph!!
    "Unless you can (or have legitimate plans to) scale well, have unique differentiation, can provide a solution to an untapped customer segment, and can compete with the big dogs, there's simply no reason for your company to exist. Period."
    Ouch! How many here agree? And if not, why not?
    I can't agree with that - it is easy to compete with the big dogs -- just look around on this site!
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    Jon Mumford
    http://jonmumfordblog.com/blog/

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    • Profile picture of the author Kay King
      The article is about "Ad Tech" companies....not about business in general or about all online business. I doubt if many here know enough about ad-tech to agree or disagree (I know I don't and I've read a bit about it) - and that paragraph only refers to "ad tech".

      12 Stars of Ad Tech Who Are Building the Future of the Industry Right Now | Adweek

      From another article on a site devoted to advertising :

      Perhaps to please investors but certainly for competitive advantage, media companies are increasingly positioning themselves as advertising-technology firms and putting significant money behind the assertion.


      Notably, some of the most successful digital-native publishers are now launching their own ad exchanges or demand-side platforms. The tools are designed to help advertisers buy space in a programatic and cost-effective manner across many related sites -- and at scale.
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