Online Marketing Roadmap Strategy

by GGpaul
5 replies
Hi, can anyone here provide examples / templates / URL of an internet marketing roadmap strategy?

I want to have a better understanding / create a strong game plan for my clients so they know what they're going to get when I start implementing SEO, PPC, Email Marketing, Social Media. Etc.

#marketing #online #roadmap #strategy
  • Profile picture of the author GGpaul
    I'd like to follow-up with this question. Does anyone here not make an online strategy / roadmap?

    RIP Dad Oct 14 1954 - Mar 14 2015.

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  • Profile picture of the author dbwebdesignz
    I am also looking for this, anyone got any ideas?
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  • Profile picture of the author kk075
    I think most firms do have a roadmap, but you have to realize that what you're asking is basically like walking into Kentucky Fried Chicken and saying, "Hey, what's the Colonel's secret recipe for his blend of herbs and spices?" So most people will not freely hand that away.

    So while I won't give you my full blueprint, here are the highlights-

    - Content updates on core pages to better describe the company's brand.
    - Video marketing, both on-site and through social sites
    - Optimizing pages, posts and images for SEO
    - Local optimization (optimizing pages, getting customer reviews, etc.)
    - Start conversations on social media & share topics/posts/giveaways/contests
    - Lead capturing on-site and through 3rd party sites
    - Backlink campaigns
    - Registering on niche directories
    - Writing blogs
    - Writing guest posts
    - Writing press releases
    - Media relations
    - Making company bios
    - Building affiliates/partnerships
    - Managing paid advertising (budgets, split tests, studying metrics, etc.)
    - Creating a monthly email newsletter
    - Creating 1-2 monthly email ads
    - Creating 1-2 monthly email PR pieces (no sales, just customer info)
    - Targeting specific brands/clients through email/mail (mainly in B2B)
    - Reputation monitoring
    - Analytics

    That's a good 80-90% of what I do for my clients anyway, so I hope that helps.

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    • Profile picture of the author wordwizard
      Well put, kk075. And a great list of activities in spite of your initial statement. You may not
      have given them the recipe, but you provided a great list of ingredients...

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  • Profile picture of the author icoachu
    If you are going to be doing a presentation for clients, why not just begin with REVERSE ENGINEERING the biggest brands in their niche?
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