Hitting it Big with a Digital Product

by 6God
23 replies
Hello everyone!

I've been into the whole IM scene for a couple of years now and I've started to really observe how large info product launches happen, especially in the make money online niche. I was wondering how can one replicate the success of some of these products. I plan on spending the next couple of months working hard to create a digital product which will include videos, pdfs, a membership forum, and software as part of a course on a method I've learned over the past year or so to create money online.

I plan to pour a lot of resources into this create a tremendous amount of value for the customers (I wouldn't dare to sell it if I didn't). My only issue is how do I go about acquiring customers. I do not own an authority blog in this niche (in fact I do not even run a blog). Because you warriors know more than me I was wondering if you guys can help me gain some insight into how to conduct a successful product launch without an existing base of customers or a large email list.

Will I need to spend the time to acquire them first? Is there anyway to shortcut this (like connect with big-time affiliates, guest posts, etc.)? Considering I will have the product finished, is realistic to think I can work hard enough to have a successful launch in 4-5 months? What resources/courses would help me both create and launch the product?

Thank you in advance!
#big #digital #hitting #product
  • Profile picture of the author 6God
    I'm really trying to get some help on this. The places I've looked all have been centred around building a blog and develop a following (which honestly can take years). What if I have the knowledge and value to share without having an authority blog, what can I do? Do I really have to spend a lot of time just building up a blog, just to launch a product?
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  • Profile picture of the author tudexo
    Having a good product is important, but having a solid marketing plan is even more important. You need to build up credibility, create converting sales pages and of course have JVs willing to promote for you before you launch.

    In reality your product is only as good as your marketing, so focus on the marketing part first.
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  • Profile picture of the author David Keith
    the short answer is the big launches happen because those people have lots of affiliates who have big lists.

    so how do you get lots of strong affiliates? you become an affiliate for one of their products and sell a a good number of their products for them and they will be very likely to reciprocate.

    without that....its a slow building process. There is no shortage of products out there for the guys with lists to promote...why will they chose your product.

    HINT: good marketing is far more important than a good product. obviously a bad product is no good, but a solid product with exceptional marketing will make you and everyone else more money than a great product no one ever sees
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  • Profile picture of the author Jack Gordon
    Seriously, have you even tried searching the forum for answers to these questions?

    This is what practically every post is about.

    You have a lot of work to do. The first step is research. Nobody can hand this to you.
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  • Profile picture of the author joseph7384
    It's not going to happen unless you change your mindset. It seems that you're a very impatient person. Instead of introducing yourself in your very first post, you want something rather then providing some sort of value or contribution to this community.

    In your post you ask for a shortcut which shows a sense of instant gratification and within only two hours you bump your post, again it shows how impatient you are.

    My suggestion would be to visit this forum daily and use the search function to find threads on topics that are of interest to you, and build some relationships here.

    Without a following, your dead in the water.
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    • Profile picture of the author 6God
      Originally Posted by Jack Gordon View Post

      Seriously, have you even tried searching the forum for answers to these questions?

      This is what practically every post is about.

      You have a lot of work to do. The first step is research. Nobody can hand this to you.
      Originally Posted by joseph7384 View Post

      It's not going to happen unless you change your mindset. It seems that you're a very impatient person. Instead of introducing yourself in your very first post, you want something rather then providing some sort of value or contribution to this community.

      In your post you ask for a shortcut which shows a sense of instant gratification and within only two hours you bump your post, again it shows how impatient you are.

      My suggestion would be to visit this forum daily and use the search function to find threads on topics that are of interest to you, and build some relationships here.

      Without a following, your dead in the water.
      Yes I am aware that I have come off as impatient, and no, you're right I did not read through the forums to find my answers. However, this is how I've always delved into anything, right or wrong, it works for me. I asked my question because I was hoping someone who has already figured this out can point me in the right direction (not to explain the process to me but just to point me in the right direction). You have gave me the kind of advice I was looking for, and I will be looking around in the forums as a resource. I still want to continue to get advice on other resources I should learn from.
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  • Profile picture of the author Joan Altz
    I ditto what David Keith said.

    1. Find sellers with a successful track record of high converting products and start promoting their products and make some sales for them (you'll be earning a commission as well, of course).

    2. Make sure they are sellers who typically promote products as affiliates themselves that are similar to what your product is about (if you sell plr, for example, not every seller is willing to promote that type of product, because their subscribers don't buy that kind of product or they expect a different kind of promotion from the seller - a good example is Todd Gross, The Video Guy, who promotes mostly video-related products, but stuff like weight loss plr, no.)

    3. Get on the JV mailing list of the sellers you are promoting and get on their normal subscriber list so you can see what kind of products they promote and if they ever promote products from sellers who are not so well known - the first time product sellers or sellers who haven't ran big promotions or made a lot of sales previously. This will give you a good idea whether or not the seller will ever even consider promoting your product in the future when you ask him.

    4. You need to sift through these sellers this way and find two or three heavy hitters who you feel pretty confident about that after you have made some sales for them they will reciprocate and promote for you in return.

    5. Then focus hard on promoting these few sellers products. Make as many sales as you can for them. If they have multiple products that convert well, great. Promote all their products. If you can make a lot of sales quick for them, good, but you'll likely make sales slowly over time, which is fine. Don't get in a big rush about it. This type of thing is definitely a marathon, not a sprint.

    6. At the same time, you should set up your product in advance and try to make as many sales of your own product as you can so you have some stats to show these guys when it's time to hit them up. Fine tune your sales page, make sure you have upsells and downsells that convert. And ALWAYS take care of support issues. You want to assure these guys that you are not an asshole and won't make them look stupid for promoting your products to their list.
    (A lot of these sellers in IM don't give a damn anyway - they're out for money, period - but you should run your business nice and proper anyhow for your customer's sake.)

    7. When it comes time to hit them up (2, 3, 6 months? When you feel you've made them enough sales to warrant an introduction - doesn't have to be hundreds of sales by the way, it can be 10 or 20 a month for a few months, or whatever - most sellers don't sell much after their launch, so the fact you are making a handful of steady sales for them after the launch stands out and shows commitment.) just Skype them or PM them and say "Hey, this is [affiliate name], I'm your affiliate and have been making steady sales of your products over the past few months. I'm launching a product on [launch date] and I believe it will be a good fit for your customers/subscribers. I'd like to send you more info about it [or just send it right then]...and so on...

    8. As mentioned earlier, you should already know they are going to be open to promoting for you, because they have done it for others like you with a similar product (doesn't need to be closely similar). So you should be casual about the contact, and don't do silly things like offer to give them 100% (unless that is what you are offering all affiliates). You've already made them sales. You don't owe them a favor, they owe you. So be cool, but don't act like a desperate fool. Act like an equal, because you are.

    The goal is to get these few heavy hitters on board for your launch, because on your JV page, you'll be able to display their names and photos and that will help draw in other heavy hitters and semi-successful sellers and affiliates.

    Not only that, but with those few guys, you'll be able to message other sellers directly and throw your heavy hitter names out there in your introduction to these other sellers and pick some of those up without promoting anything for them or giving them more commissions. They'll just sign up.

    9. Research how the heavy hitters are setting up their JV pages, and do the same. Pay attention to how they motivate their affiliates before and during the launch, and do the same.

    IM Products - good ones, great ones, and shitty ones - all succeed or fail based on how hard affiliates push the product during the launch. You can promote it other ways, and should, but you'll "hit it big" (that's what you said you want) for sure if you recruit the right affiliates the right way in addition to having all of your t's crossed and i's dotted with the funnel, the product (offer), and the after-sale handling and promotions.
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    • Profile picture of the author 6God
      Originally Posted by David Keith View Post

      the short answer is the big launches happen because those people have lots of affiliates who have big lists.

      so how do you get lots of strong affiliates? you become an affiliate for one of their products and sell a a good number of their products for them and they will be very likely to reciprocate.

      without that....its a slow building process. There is no shortage of products out there for the guys with lists to promote...why will they chose your product.

      HINT: good marketing is far more important than a good product. obviously a bad product is no good, but a solid product with exceptional marketing will make you and everyone else more money than a great product no one ever sees
      Originally Posted by Joan Altz View Post

      I ditto what David Keith said.

      1. Find sellers with a successful track record of high converting products and start promoting their products and make some sales for them (you'll be earning a commission as well, of course).

      2. Make sure they are sellers who typically promote products as affiliates themselves that are similar to what your product is about (if you sell plr, for example, not every seller is willing to promote that type of product, because their subscribers don't buy that kind of product or they expect a different kind of promotion from the seller - a good example is Todd Gross, The Video Guy, who promotes mostly video-related products, but stuff like weight loss plr, no.)

      3. Get on the JV mailing list of the sellers you are promoting and get on their normal subscriber list so you can see what kind of products they promote and if they ever promote products from sellers who are not so well known - the first time product sellers or sellers who haven't ran big promotions or made a lot of sales previously. This will give you a good idea whether or not the seller will ever even consider promoting your product in the future when you ask him.

      4. You need to sift through these sellers this way and find two or three heavy hitters who you feel pretty confident about that after you have made some sales for them they will reciprocate and promote for you in return.

      5. Then focus hard on promoting these few sellers products. Make as many sales as you can for them. If they have multiple products that convert well, great. Promote all their products. If you can make a lot of sales quick for them, good, but you'll likely make sales slowly over time, which is fine. Don't get in a big rush about it. This type of thing is definitely a marathon, not a sprint.

      6. At the same time, you should set up your product in advance and try to make as many sales of your own product as you can so you have some stats to show these guys when it's time to hit them up. Fine tune your sales page, make sure you have upsells and downsells that convert. And ALWAYS take care of support issues. You want to assure these guys that you are not an asshole and won't make them look stupid for promoting your products to their list.
      (A lot of these sellers in IM don't give a damn anyway - they're out for money, period - but you should run your business nice and proper anyhow for your customer's sake.)

      7. When it comes time to hit them up (2, 3, 6 months? When you feel you've made them enough sales to warrant an introduction - doesn't have to be hundreds of sales by the way, it can be 10 or 20 a month for a few months, or whatever - most sellers don't sell much after their launch, so the fact you are making a handful of steady sales for them after the launch stands out and shows commitment.) just Skype them or PM them and say "Hey, this is [affiliate name], I'm your affiliate and have been making steady sales of your products over the past few months. I'm launching a product on [launch date] and I believe it will be a good fit for your customers/subscribers. I'd like to send you more info about it [or just send it right then]...and so on...

      8. As mentioned earlier, you should already know they are going to be open to promoting for you, because they have done it for others like you with a similar product (doesn't need to be closely similar). So you should be casual about the contact, and don't do silly things like offer to give them 100% (unless that is what you are offering all affiliates). You've already made them sales. You don't owe them a favor, they owe you. So be cool, but don't act like a desperate fool. Act like an equal, because you are.

      The goal is to get these few heavy hitters on board for your launch, because on your JV page, you'll be able to display their names and photos and that will help draw in other heavy hitters and semi-successful sellers and affiliates.

      Not only that, but with those few guys, you'll be able to message other sellers directly and throw your heavy hitter names out there in your introduction to these other sellers and pick some of those up without promoting anything for them or giving them more commissions. They'll just sign up.

      9. Research how the heavy hitters are setting up their JV pages, and do the same. Pay attention to how they motivate their affiliates before and during the launch, and do the same.

      IM Products - good ones, great ones, and shitty ones - all succeed or fail based on how hard affiliates push the product during the launch. You can promote it other ways, and should, but you'll "hit it big" (that's what you said you want) for sure if you recruit the right affiliates the right way in addition to having all of your t's crossed and i's dotted with the funnel, the product (offer), and the after-sale handling and promotions.
      Thanks for the detailed advice! So in order to get big name affiliates to launch my product I should sell some of their products? Now, I haven't studied affiliate marketing thoroughly so forgive me if this is a stupid question but what if the affiliates don't have products of their own? Also, essentially you're saying I need to become an "affiliate marketer" to attract other affiliate marketers?

      My only concerns are that, again, I do not own a blog and I know how long it takes to build up a traffic and a email list. The reason I'm being a little impatient is because I am running another business, and I'm not sure if the payback for this launch is worth building a blog (and I don't really have plans of running a blog much after the product launch). I really am just doing a business and see an opportunity to make money and teach people by showing them what I do. Is there a way to either: 1) reach affiliates through showing them the quality of the product and giving them a large incentive to promote it or 2) generate sales for both my product and affiliates products without needing to run a blog or any lengthy process that takes many months/years of content and traffic generation?

      Again, sorry I sound impatient but I really am trying to weigh the benefits of doing this against the time it will take away from my other business and life in general.
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  • Profile picture of the author Jack Gordon
    That is your dilemma.

    There is practically no chance you will interest affiliates to sell your program if you don't have a track record AND an already successfully converting product. Selling their stuff is one way to build a relationship, but without your own list that is off the table.

    Chicken and the egg.

    This is information you will learn once you try and fail. Failure is an important part of the overall experience. You can't really skip it.

    It really doesn't matter how good your program is. It will live or die by the size of the marketing effort, and without affiliates (or any realistic hopes of getting any that are worth having) you are already severely disadvantaged. Add to that your lack of experience and impatience, and you are in way over your head.

    Here is your golden nugget... start much, much smaller. Spend a month reading posts that interest you here and elsewhere, then recalibrate your plans to achieve a much more realistic goal. Then learn from it and build on it, working your way up to launching a bigger product when you know you are ready.
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    • Profile picture of the author 6God
      Originally Posted by Jack Gordon View Post

      That is your dilemma.

      There is practically no chance you will interest affiliates to sell your program if you don't have a track record AND an already successfully converting product. Selling their stuff is one way to build a relationship, but without your own list that is off the table.

      Chicken and the egg.

      This is information you will learn once you try and fail. Failure is an important part of the overall experience. You can't really skip it.

      It really doesn't matter how good your program is. It will live or die by the size of the marketing effort, and without affiliates (or any realistic hopes of getting any that are worth having) you are already severely disadvantaged. Add to that your lack of experience and impatience, and you are in way over your head.

      Here is your golden nugget... start much, much smaller. Spend a month reading posts that interest you here and elsewhere, then recalibrate your plans to achieve a much more realistic goal. Then learn from it and build on it, working your way up to launching a bigger product when you know you are ready.
      Thanks Jack,

      This is great advice, I see you're looking out for me. My dilemma is that I don't know if I want to personally learn to become good at affiliate marketing and/or continue selling info products. So when you say launch a smaller product first, what if this is the only product I plan on launching? Should I make the product and try to sell it first, once I can prove it has a decent track record (good conversion rate, good quality, happy customers), take it to affiliates. Or should I make a different product (maybe not as much information, lower end), and then try to launch the better product with affiliates?
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      • Profile picture of the author Jack Gordon
        Originally Posted by 6God View Post

        Thanks Jack,

        This is great advice, I see you're looking out for me. My dilemma is that I don't know if I want to personally learn to become good at affiliate marketing and/or continue selling info products. So when you say launch a smaller product first, what if this is the only product I plan on launching? Should I make the product and try to sell it first, once I can prove it has a decent track record (good conversion rate, good quality, happy customers), take it to affiliates. Or should I make a different product (maybe not as much information, lower end), and then try to launch the better product with affiliates?
        This is not an easy question to answer, but I think you are on the right track.

        It is very smart to figure out what you will not be willing to do. It makes sense to keep yourself from going down any paths you will not be motivated to complete.

        Once you know what you will not be doing, you'll have to decide how, if at all, your goals can be accomplished.

        Maybe you can partner or JV with someone who fills in your gaps. Maybe you can outsource to help do the things you won't do (be careful though - lots of pitfalls here). Maybe you can release a different product that plays to your strengths. Maybe you break up your course into many mini-courses and market them all differently, bringing it back together on the back end.

        This goes back to my original response. You have a lot of work to do. Nobody can tell you what to do, because all of the variables are on your end.
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  • Profile picture of the author Michael Fuentes
    6God,

    Here's another way (out of many ways that you'll learn from Google searches and in other threads under various sections of this forum):

    Can you think of something to offer merchants with top selling products in laterally relevant niche markets, which can give them higher conversions, more repeat buyers and more sales?

    Here's an example ...

    Some merchants of top selling MMO software products probably need (if they don't already have this) phone, email and live chat support services for the pre / post sales concerns, product support issues and tech support needs of their prospects, existing customers, newly signed affiliates and long time partners ...

    So, what you can do is to pinpoint a set of merchants with top selling products that can be effectively supplemented by your own products ...

    Then, prune this list down to merchants that currently need phone, email and live chat support services for their prospects, existing customers, newly signed up affiliates and long time partners ...

    Next, contact them and propose a 100% performance-based arrangement where they'll get 100% free phone, email and live chat support services from your team, as well as added profits for them from sales of products with supplemental value for their prospects, existing customers, newly signed affiliates and long time partners ...

    Tell them how your team can do this, i.e. You will train your team to successfully resolve the pre / post sales concerns, product support issues and tech support needs of their prospects, existing customers, newly signed up affiliates and long time partners; and

    After successfully resolving these problems -- Your team will then professionally upsell your own supplemental productss, especially if your products can indeed provide supplemental value to the lead (based on the specific pre / post sales concerns, product support issues and tech support needs of each lead), in which you'll split upsales with them based on a mutually agreed fixed commission percentage (make this easy for them by getting a merchant account from a credible payment processor, or by letting them know that you can use the payment processor that they prefer for this) ...

    We're enjoying excellent success from doing this, though we don't do this (and don't have plans to do this) in the IM / MMO market ...
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    Contact Me HERE...

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  • Profile picture of the author Mark Singletary
    Are you looking mainly for the potential big hit and run payday or more a long career/business in this market?

    Do you have a product in mind already?

    Mark
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    • Profile picture of the author Steve B
      Have you done market research to understand what prospects in the niche are looking for? This initial step is critical . . . otherwise you stand a good chance of working for months on a product that no one is likely to want.

      One of the benefits of researching in the market in your niche is that you'll see what competition there is, you'll understand what products are already selling and what isn't, and (very important) you learn where the prospects for your offer can be found.

      I would recommend getting a copy of Jeff Walker's little book Launch. Jeff shares his product launch formula and teaches you how to do your own launch in a way that makes sense.

      Steve
      Signature

      Steve Browne, online business strategies, tips, guidance, and resources
      SteveBrowneDirect

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    • Profile picture of the author 6God
      Originally Posted by Mark Singletary View Post

      Are you looking mainly for the potential big hit and run payday or more a long career/business in this market?

      Do you have a product in mind already?

      Mark
      Honestly I'm looking for more of a potential big hit than a long career as an affiliate/info product creator. Yes, I do have the product in mind, and I know do know the niche and other products in it.
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  • Profile picture of the author liquid ice
    Before you spend a couple months developing all your products, have you tested the market first?
    Maybe your product will fail and you will have waisted months in development...
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  • Profile picture of the author 6God
    I think the undertone of what I've been trying to communicate is I'm wondering if there is a way I can sort of "fake it 'till I make it". I don't mean fake being an expert on the content I'm going to make a course about (I want to add as much value and be as transparent as possible) but rather to other affiliate marketers. Is there a way I can do what the big time affiliates do for one another without being a "big time" affiliate. Have you ever seen this be done? If so, how would you suggest I go about it?
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    • Profile picture of the author Jack Gordon
      Originally Posted by 6God View Post

      I think the undertone of what I've been trying to communicate is I'm wondering if there is a way I can sort of "fake it 'till I make it". I don't mean fake being an expert on the content I'm going to make a course about (I want to add as much value and be as transparent as possible) but rather to other affiliate marketers. Is there a way I can do what the big time affiliates do for one another without being a "big time" affiliate. Have you ever seen this be done? If so, how would you suggest I go about it?
      Doubtful.

      I am sure you could get plenty of affiliates that will do a terrible job of selling for you.

      But if you want the good ones, with responsive mailing lists full of buyers who trust them, then for exactly that reason they are going to be skeptical of you.

      Again, having a track record gives them confidence in putting themselves out there for you, and having a currently converting process will make them interested in doing so. Without those two components, you are going to have a very difficult time getting anyone worth having as an affiliate.

      It sounds like you are not hearing what everyone is telling you here. That is fine - experience is a great way to learn what works and what doesn't. But asking the same questions in different ways will not get you better answers.
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      • Profile picture of the author 6God
        Originally Posted by Jack Gordon View Post

        Doubtful.

        I am sure you could get plenty of affiliates that will do a terrible job of selling for you.

        But if you want the good ones, with responsive mailing lists full of buyers who trust them, then for exactly that reason they are going to be skeptical of you.

        Again, having a track record gives them confidence in putting themselves out there for you, and having a currently converting process will make them interested in doing so. Without those two components, you are going to have a very difficult time getting anyone worth having as an affiliate.

        It sounds like you are not hearing what everyone is telling you here. That is fine - experience is a great way to learn what works and what doesn't. But asking the same questions in different ways will not get you better answers.
        How long would you expect it could take to build a good enough track record, if someone is working extremely hard everyday on it, and hypothetically they have learned how to make the product convert extremely well, to get to the point where you can attract enough affiliates to have a launch that could potentially generate 6 figures. I am aware I sound naive but I like to know what time frame and what is possible to accomplish before I set out to learn how to do it? Thanks
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        • Profile picture of the author Jack Gordon
          Originally Posted by 6God View Post

          How long would you expect it could take to build a good enough track record, if someone is working extremely hard everyday on it, and hypothetically they have learned how to make the product convert extremely well, to get to the point where you can attract enough affiliates to have a launch that could potentially generate 6 figures. I am aware I sound naive but I like to know what time frame and what is possible to accomplish before I set out to learn how to do it? Thanks
          Totally different for everyone, based on factors that can not be predicted here.

          Business, and especially internet marketing, is not something that works for most people at all. So you want a realistic estimate? Most likely, it is never.
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  • Profile picture of the author 6God
    Also, you mentioned looking into finding a JV partner to do this with. Would the process of finding a JV be the same as finding good affiliates (need to develop a good track record, etc.) or could I realistically find one and convince them to work with me just based on the value I could potentially provide to the JV?
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  • Profile picture of the author bizgrower
    Signature

    "If you think you're the smartest person in the room, then you're probably in the wrong room."

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