I've been into the whole IM scene for a couple of years now and I've started to really observe how large info product launches happen, especially in the make money online niche. I was wondering how can one replicate the success of some of these products. I plan on spending the next couple of months working hard to create a digital product which will include videos, pdfs, a membership forum, and software as part of a course on a method I've learned over the past year or so to create money online.
I plan to pour a lot of resources into this create a tremendous amount of value for the customers (I wouldn't dare to sell it if I didn't). My only issue is how do I go about acquiring customers. I do not own an authority blog in this niche (in fact I do not even run a blog). Because you warriors know more than me I was wondering if you guys can help me gain some insight into how to conduct a successful product launch without an existing base of customers or a large email list.
Will I need to spend the time to acquire them first? Is there anyway to shortcut this (like connect with big-time affiliates, guest posts, etc.)? Considering I will have the product finished, is realistic to think I can work hard enough to have a successful launch in 4-5 months? What resources/courses would help me both create and launch the product?
Thank you in advance!