Was looking for additional tips to market a dental practice, specifically their cosmetic procedures.
Here's what I have in mind:
- Aggressive local PPC campaign with a compelling copy.
- Facebook ads.
- Articles about the ins and outs/FAQ of the procedures, SEOed.
- Interview style and office tour videos + YouTube PPC campagin for those vids.
- In the main website: opt-in, before-after pics, case studies, and testimonials. And of course, outsourcing to competent copywriter, especially for the homepage.
Being fairly new to IM, I'm sure I'm blind to so many other powerful strategies...
And quick question: is it advisable to consult the dentist to have little 'testimonial' slips in the office for patients to fill out, and on the slip, ask permission for it to be published online. Recommended/ethical tactic?