How to relate search keywords to user profiles

by mao633
0 replies
Hi all,

I'm looking for a way to relate search keywords to the incoming users on our website.
I'm working for a rewarding platform (eKoodo.com) where professionals create their profiles. I constantly see that lot of the traffic comes from search keywords [name + surname] of the people.

I would like to know if the users that come to our website are the same users looking for themself on google or if they are other users looking for a specific professional.

This would clearly reaveal us a strong insight on how to develop new features based on who I'm going to target.

We use Mixpanel, Intercom and Google Analytics, how would you suggest us to track this?

Thank you,
Maurizio
#keywords #profiles #relate #search #user

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