$7 vs $11 vs $17 vs $19

13 replies
$7 vs $11 vs $17 vs $19

I see all variations. Which one in your experience works better as starter?

Kisses
#$11 #$17 #$19
  • Profile picture of the author discrat
    All can be effective.

    A lot of people like to start out with an impulse buy of $7. Then over time you can charge for larger more expensive products as you effectivey convey your expertise to them


    - Robert Andrew
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  • Profile picture of the author talfighel
    I agree with Robert on this on. These have all worked in the past and still do to this day.

    If you are going to go with $7 for example, what you can also do is to create upsell products to make even more money.

    I hope that you are not going to earn that $7 off an ebook and that's it.

    You want to offer more products on the backend and earn as much as $100-$500 per customer.
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  • Profile picture of the author ChrisBa
    Originally Posted by behnampmdg3 View Post

    $7 vs $11 vs $17 vs $19

    I see all variations. Which one in your experience works better as starter?

    Kisses
    I guess it depends on what it's for and what value that product or service offers
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  • Profile picture of the author gcbmark20
    Hi,

    Well if you look at some recent product launches you'll discover
    that the $5 DIME SALE starter price maxing out at $9.95 seems
    to working well.

    I know this because of the stats that sites like Warrior Plus and
    JV Zoo provide.

    The strategy is to get as many feet through the door by offering a very
    low risk price for the front end offer - $5 for example and then looking
    to get some decent conversions on your stats panel......

    ...........9% and above going up to 20% in some cases.

    And of course to see strong EPS's - $1 and above!

    What this does is create more BUZZ around the product and BIGGER
    affiliates may jump on board.

    Then if you're WISE you'll have many back end products that increase
    in price as the buyers go through your funnel.

    I was once told by my mentor that people aren't particularly bothered
    about the price and that people are just as likely to buy a product that is
    $10 and above compared to one that is $5.

    But recently it looks as though the lower start off price point is doing
    very well with a less aggressive dime sale increase just so you get
    more people to buy.

    But again in a different market with an audience away from the NORM
    so to speak, all this could be completely different.

    That is why WE TEST!!!!

    And allow our numbers/results do the talking for us.
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    • Profile picture of the author Thomas Tim
      Originally Posted by gcbmark20 View Post

      Hi,

      Well if you look at some recent product launches you'll discover
      that the $5 DIME SALE starter price maxing out at $9.95 seems
      to working well.

      I know this because of the stats that sites like Warrior Plus and
      JV Zoo provide.

      The strategy is to get as many feet through the door by offering a very
      low risk price for the front end offer - $5 for example and then looking
      to get some decent conversions on your stats panel......

      ...........9% and above going up to 20% in some cases.

      And of course to see strong EPS's - $1 and above!

      What this does is create more BUZZ around the product and BIGGER
      affiliates may jump on board.

      Then if you're WISE you'll have many back end products that increase
      in price as the buyers go through your funnel.

      I was once told by my mentor that people aren't particularly bothered
      about the price and that people are just as likely to buy a product that is
      $10 and above compared to one that is $5.

      But recently it looks as though the lower start off price point is doing
      very well with a less aggressive dime sale increase just so you get
      more people to buy.

      But again in a different market with an audience away from the NORM
      so to speak, all this could be completely different.

      That is why WE TEST!!!!

      And allow our numbers/results do the talking for us.

      Thanks, very useful insight
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  • Profile picture of the author Randall Magwood
    I like the $7 mark, and then use my ebook selling consulting to really make the big bucks in a business.
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  • Profile picture of the author Jbarzok
    Well, If you just add .75 to any number, let's say $7.75 You will be making at least $750 with the sale of 1000 copies. $7 is the best choice in my opinion!
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    • Looking at this from a slightly different angle, it can be very nice to see sale after sale coming in at a low price point. However it only takes one sale of a higher price point item to match or better the results.

      Therefore as has been mentioned earlier, it is great sense to think in terms of 'sales funnels' rather than just one off products...and if that sales funnel contains continuity/membership products (either yours or affiliate products), so much the better.
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  • Profile picture of the author jamescanz
    Originally Posted by behnampmdg3 View Post

    $7 vs $11 vs $17 vs $19

    I see all variations. Which one in your experience works better as starter?
    $7

    Allows me to get more customers in the door.
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  • Profile picture of the author Trey Morgan
    Start with $7. As your confidence in your ability to provide value grows, you will feel justified in increasing your prices.
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  • Profile picture of the author art72
    I think the lower priced items 'opens the door' and once a buyer feels comfortable, they'll spend more or buy higher ticket items.

    I guess it really boils down to what your priority is for the sales funnel. Some people offer paid classifieds or will host products on JVZoo and give 100% commissions, just because they build massive targeted lists (cheap) by having affiliates send traffic (and prospectives buyers) to their offers. Of course, most have a backend product to upsell, whereby they get the best of both worlds.

    Many say; selling low priced ticket items is just as much work as selling high ticket items... but, I question if those 'high ticket items' convert as well?

    I'm signed up for a new pre-launch product that sells for $997 with a 50% affiliate commission, I'm going to do some promoting/testing to see if that offer converts, as clearly... at nearly $500 a pop in commissions, would be nice!

    I think 'price points' depends on your target audience, if your talking being a new WSO vendor/creator, then $1 - $7 would propbably get you better results, until you build trust & credibility with your audience.
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