Prices don't make any sense after conversions.. $7 turns to $9.91 etc etc

6 replies
Hi

What's the best way to deal with this when clients are international?

In Australia after price conversions $7 turns to $9.91 obviously.

And if a product is $67 it will turn to something like $89 Australian dollar!

It's bad for many reasons. The magic numbers lose their meaning. That would be a turn off. I remember first time I saw it I hated it. First thing comes to mind is this is scam, said 67 now says 89.

How do you guys deal with that? Is there any ways to deal with that or that's just how it is?
#$991 #conversions #make #prices #sense #turns
  • Profile picture of the author Marked09
    How about Geo Target your audience and redirect people to a different sales page based on country. There are a lot of software out there that can easily do that.
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  • Profile picture of the author Path Theory
    Most people are aware of the average conversion rate from USD to their own currency, so I'm sure they will understand what's going on.

    I've done a lot of split testing with "magic" numbers, and usually anything between $7-$18 convert the same, for the exact same product. This was studied over the course of 100+ sales each.
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    Dental Floss Tycoon

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    • Profile picture of the author Robbie B
      Probably the simplest way would be two sales pages. One on .com.au for Australia and the other on .com for US. I noticed before that there are sites that can charge $99, or they can charge £99. In that scenario, it's cheaper for me (being in the UK, to pay USD) but in your case it's taking the opposite effect.

      Advanced Pricing - Magento Connect - That's an extension to ecommerce stores on magento and might be something worth asking them about. In my opinion, I'd scout out reputable e-commerce store providers and ask their customer support if they're able to do what you need.
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  • Profile picture of the author jamescanz
    Originally Posted by behnampmdg3 View Post

    How do you guys deal with that? Is there any ways to deal with that or that's just how it is?
    I would model what other successful funnels are using for pricing...

    There's a good chance they tested out the numbers vigorously...

    And you can use that to your benefit (or to at least begin with)
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  • Profile picture of the author Brent Stangel
    I promote several well known marketers from "down under." They all use USD.
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
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  • Profile picture of the author discrat
    Originally Posted by behnampmdg3 View Post

    Hi

    What's the best way to deal with this when clients are international?

    In Australia after price conversions $7 turns to $9.91 obviously.

    And if a product is $67 it will turn to something like $89 Australian dollar!

    It's bad for many reasons. The magic numbers lose their meaning. That would be a turn off. I remember first time I saw it I hated it. First thing comes to mind is this is scam, said 67 now says 89.

    How do you guys deal with that? Is there any ways to deal with that or that's just how it is?
    You are over thinking this and making it more than is really needs to be.

    You started another Thread recently about these "magic numbers".

    There is NO "magic number " .

    When you get down to it, its all about the quality of the Product


    - Robert Andrew
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