The poblem with Ryan Deiss upsell idea

8 replies
Ok what am I missing here? trying to understand this.

He says in upsell tell them you just bought something great, you can upgrade now. Just like Mcdonalds.

The problem is in Mcdonalds you add Coke or chips to a burger. You buy the big one first, then add small one to it. You don't buy a coke first then add burger to it.

But upgrading from a $7 to $67 is not exactly the same. It's actually opposite.
Makes sense?
#deiss #idea #poblem #ryan #upsell
  • Profile picture of the author Marked09
    I think you're taking his words "literally". Based on what I understand with him, you add an upsell to maximize your profit from an existing buyer.

    So you can still do it backwards maybe sell a $17 course and on the upsell you can add a $7 related topics that will compliment the front end.

    It is just done the other way around because smaller price product is easier to sell. (tripwire) especially when the method of selling is just through website/ automated method.
    {{ DiscussionBoard.errors[10015113].message }}
  • Profile picture of the author icoachu
    Did he really say upsell IMMEDIATELY? I can understanding getting people on your buyers' list for $1 items and then shepherding them through the K-L-T buying cycle so they end up with a $277 item later but IMMEDIATELY after buying a low-dollar item? Maybe you misread him?
    {{ DiscussionBoard.errors[10015118].message }}
    • Profile picture of the author Marked09
      Originally Posted by icoachu View Post

      Did he really say upsell IMMEDIATELY? I can understanding getting people on your buyers' list for $1 items and then shepherding them through the K-L-T buying cycle so they end up with a $277 item later but IMMEDIATELY after buying a low-dollar item? Maybe you misread him?
      I'm a paid member on the digitalmarketer website and based on what Ryan is telling on the guide.

      You add an upsell to Breakeven, or make a small profit from a paid ads upfront. Most people that don't have an upsell are most likely to end up negative profit when using paid ads.

      So I think the follow-up sequence to funnel them to buy a higher priced offer is another topic.
      {{ DiscussionBoard.errors[10015137].message }}
  • Originally Posted by behnampmdg3 View Post

    But upgrading from a $7 to $67 is not exactly the same. It's actually opposite. Makes sense?
    Upgrading from a $7 to a $67 product will make sense to those who see the value in what's being offered, as opposed to allowing just a difference in price to be the deciding factor in purchasing.

    Some people still scroll down a sales page first to see "how much it is" before they scroll back up to see "what it is being sold". Which totally boggles the mind.

    Others already know what type of product they are looking for in order to fill in a missing piece of their current marketing puzzle, and most of these folks already have an idea of how much they would be willing to pay for the missing piece.

    If the bigger upsell is exactly what they need, they will buy it.

    What's this thread about anyway?
    Signature
    Arnold Stolting - Stolting Media Group
    "I LOVE The Song! The Vibe Is Positive And Firm!" - Kymani Marley. (Son of Bob Marley)
    "Keep Up The Good Work!" Tony Lindsay - Lead Vocalist, Carlos Santana.

    "Very High Quality!" Jeremy Harding - Manager / Producer. Sean Paul.
    "They Are FANTASTIC!" - Willie Crawford.

    {{ DiscussionBoard.errors[10015152].message }}
  • Profile picture of the author Chris Lee
    Originally Posted by behnampmdg3 View Post

    The problem is in Mcdonalds you add Coke or chips to a burger. You buy the big one first, then add small one to it. You don't buy a coke first then add burger to it.
    Are they selling chips at Mcdonalds now???

    {{ DiscussionBoard.errors[10015216].message }}
  • Profile picture of the author jamescanz
    Originally Posted by behnampmdg3 View Post

    He says in upsell tell them you just bought something great, you can upgrade now. Just like Mcdonalds.

    Ok what am I missing here? trying to understand this.

    You're taking it too literally.


    Yet you seem to have the concept down (which is the important part):

    Customer buys something, acknowledge they made an awesome decision...

    Then add in an upsell that would be complimentary to their original purchase.
    {{ DiscussionBoard.errors[10015687].message }}
  • Profile picture of the author Brent Stangel
    Are they selling chips at Mcdonalds now???
    In the parts of the world where they call French fries "chips," yes they are.
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[10015722].message }}
  • Profile picture of the author TakenAction
    Like I have said many time son this forum here is my funnel:

    Optin> $10 Tripwire > $47 Core > $97 Cross-sell> $997 high ticket.

    I have seen many people make the argument you when you up-sell you should
    up-sell something that is cheaper than the product they just bought but from what I have found
    from my own data is overall ROI is way higher when there is a continuous raising of the prices
    throughout the up-sells.
    Signature

    The best thing you can do is put yourself out there.

    {{ DiscussionBoard.errors[10016173].message }}

Trending Topics