When the funnel is long, the pressure on sales copy and sales video gets less and less

8 replies
Hi;

I am newbie I like to see more experienced fellows comments on this.

Does this make sense?

"When the funnel is long, the pressure on sales copy and sales video gets less and less". So basically each step does some of the selling.

I feel like I don't have to push them as hard since they are already in my funnel ( and of course email list) watching different offers .

By "Long funnel" I mean
opt->tripwire->core->split it (2 payments)-> profit-max and 10 emails in course of 10 days.

Cheers
#copy #funnel #long #pressure #sales #video
  • Profile picture of the author Sid Hale
    Just because your funnel is long, doesn't mean that the visitor will ever see the end of it.

    If you get the optin and then under sell your initial offer you'll get fewer sales on that front-end, and your funnel may spring a leak very early on.

    Sell each product in the funnel as though it is your only offer to maximize conversions on that particular offer.
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  • Profile picture of the author Marked09
    It is true that the longer funnel the less push you should be doing however you need to work hard on the squeeze page (optin) and front end product first to get them into your funnel first. So make sure it converts best.

    Then on the succeeding copy, you simply need to tell them what you're offering them no need for fluffs go direct to the point.
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  • Profile picture of the author DIABL0
    I'm with Sid, sell each one as if it's the only one you have.

    You should have an email campaign set up for each one and appropriate in length. I can't see doing 10 emails for a tripwire. Also, just because they don't buy the tripwire doesn't mean you can't move directly into a campaign for your core offer afterwards. Also you should if possible have an upsale and then the profit maximizer. If they don't buy the core offer, you could come back later and hit them with a flash sale for it.
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    • I think what you are talking about here is the relationship element of selling. ie. once someone subscribes to your list and you start speaking to them (via your emails), you are building rapport.

      If this is done right, you are absolutely correct, the effort to sell is decreased dramatically as people buy from people. If people like/trust you, they are more likely to buy from you, and therefore the need for clever sales copy becomes less important.

      Always has been, always will be
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      • Profile picture of the author Marked09
        Originally Posted by The Beginner's Friend View Post

        I think what you are talking about here is the relationship element of selling. ie. once someone subscribes to your list and you start speaking to them (via your emails), you are building rapport.

        If this is done right, you are absolutely correct, the effort to sell is decreased dramatically as people buy from people. If people like/trust you, they are more likely to buy from you, and therefore the need for clever sales copy becomes less important.

        Always has been, always will be
        This is true, sometimes when people trust you, they simply go at the bottom of the sales page and hit the buy button and don't even bother reading the sales copy.
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  • Profile picture of the author Path Theory
    If you're talking about an actual funnel (not a metaphorical relationship funnel) - Than you should be selling just as aggressively, although it shouldn't be needed since the upsell should directly enhance the core product.

    This should be a standard practice, but many times I've seen people neglect to do this - Always charge the payment method before going to the backend products. Especially when someone has a long funnel, you're giving the customer more time to close out and cancel the transaction.

    I always separate the personal information from the billing information onto two separate pages. Make them fill out all the personal info (name, email, phone, shipping) on the main landing/offer page. After they submit, you than take them to the payment page(this is when you reveal the price). One of the main reasons for this, is to segment your list. If they cancel after they get to the billing page, you know that they were interested enough to give out their full details.

    Treat this list in a higher regard than emails captured from a squeeze. By doing this, I can generate up to 10% of my total sales by remarketing to them. Depending on your volume, it can be worth it to hire a call center to use this information. If you have a solidly converting product, you'll have no problem finding a call center that will do a rev share, based solely on their sales performance.
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  • Profile picture of the author behnampmdg3
    I think trust is under-rated, copy is over-rated!
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    • Profile picture of the author discrat
      I was not sure what you were saying but now I see. And there is some Truth to it.

      You are building a long term relationship so it should be more relaxed and less calculated.

      Doing passive P.S links at the end of fruitful Content has always served well for me


      - Robert Andrew
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