New website - how much content

by ben500
29 replies
Hi all

Is there a general opinion as to how much content you should have uploaded before you make your website live. I intend to promote my site using forums that I have already established myself on. There are a limited number of these that I can use. I dont want to put it out there and when people only see a few articles they decide never to go back.

I am thinking 10 good quality articles of about 800 words each on the niche, and a forum where people can join and ask me questions or put up posts for others to answer.

Does this sound ok?
#content #website
  • Profile picture of the author ksmusselman
    Hi Ben!

    That sounds like a good goal to shoot for, yes. But the articles don't really have to be that long. In fact, if you break longer posts up to 400-500 words, you can have more content, more imagery and generally more good quality content.
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  • Profile picture of the author Tom Addams
    Sounds good, Ben. What you want to do is ensure the website looks full. Failure to do that will result in a high bounce rate and you'll struggle to build an audience. Around a dozen articles is usually a good starting point; and, as far as word-length goes, mix it up: anywhere from 300 words to 2,000 or more, and be sure to include a smattering of images and videos among them (both people and search engines love them). It sounds like you're off to a great start. All the best!

    Tom
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  • Profile picture of the author ben500
    Thanks for you input, sounds like I am on roughly the right track.

    i will try and get some decent royaly free images and research some appropriate YT vids that I cna link and make it more visually appealing.

    Anybody know if I would need permission to link somebodies YT video into my site?
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    • Profile picture of the author smedia11
      You don't need permission to embed public videos from YouTube.

      As for content 10 articles is a great start IMO, and I would try to add 10 more over a period of 2-3 weeks.
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    • Profile picture of the author Tom Addams
      Originally Posted by ben500 View Post

      Thanks for you input, sounds like I am on roughly the right track.

      i will try and get some decent royaly free images and research some appropriate YT vids that I cna link and make it more visually appealing.

      Anybody know if I would need permission to link somebodies YT video into my site?
      If the embed function is available, then you're good to go; same applies to linking with anchor text.

      Tom
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  • Profile picture of the author Shaolinsteve
    That sounds about right just to get going Ben. But another suggestion would be to send those people to a squeeze page and that way, you can deliver content via blog and other content via email. Once they are on your list, you can re-market to them however you like and as much as you like i.e. daily... every few days etc.

    This will also help you for when you publish new content on your blog, because the % of people who are going to bookmark your site could be very low, unless a reader found exactly what they were looking for. So... every little helps :-)
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    • Profile picture of the author ben500
      Originally Posted by Shaolinsteve View Post

      That sounds about right just to get going Ben. But another suggestion would be to send those people to a squeeze page and that way, you can deliver content via blog and other content via email. Once they are on your list, you can re-market to them however you like and as much as you like i.e. daily... every few days etc.
      Thanks, I didnt think about that one.

      How would I go about adding a squeeze page?

      Also I have no yet worked out how I will monetize the site. Would kind of things would I be emailing them?
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  • Profile picture of the author rmacklyn
    A new website means to have a good no of content in the website to get noticed by search engines. More or less the as search engines are more prone to content, at initial stage the role of content is extremely precious.
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  • Profile picture of the author Pdomain
    Banned
    At least 100 articles... 1000 articles are great for an ideal website....

    There is no need to write 800-word articles, 300-400 words articles are great....

    Today, website authority plays very important role in SEO, so instead of creating several websites having 10 pages each, I will create a solid website with 100s of articles, and I will like to build link for individual articles, initially to get traffic and ranking... once visitors started coming on your website, it will pick up in SEO slowly...

    As the site is new, don't build too many links on home page, otherwise the whole website will get penalized, instead build links on individual pages and these links will affect your whole website. A visitor lands on an individual web page, the same visitor may also check your other posts that results in random views of your inner pages, including the home page and you get the benefit from SEO.

    For building links, don't use those sites that are not sending you traffic, simply put main point of a web page in search engine + comment and start commenting on related blogs, forums, videos, QA, social pages, photos etc... these links will result in natural links with relevant traffic.

    I don't care you agree with me or not, but I find this is an easy route of SEO today without the fear of penalization.
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    • Profile picture of the author nmwf
      Originally Posted by Pdomain View Post

      At least 100 articles... 1000 articles are great for an ideal website....
      Say Pdomain, can you explain how you came up with those specific figures?
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      • Profile picture of the author Steve B
        Ben,

        Just a comment on article length.

        Don't worry about the number of words per article . . . let the number be whatever it is.

        What is much more critical is that you cover the subject in depth and that you give the reader value that other people don't know how to give.

        Often, articles that are written by amateurs, or that are pulled out of an article pack, or that are outsourced at places like Fiverr, contain only cursory or "overview" kind on content. Anyone can do that, and most people resort to such things because they can crank out "summary" articles quickly.

        What your readers will appreciate most, and come back often to find, is in depth articles on current and hot topics.

        I find it best to limit the subject of each article to just one thing. Stay on point and stay focused and you can write high quality content that others won't spend the time to research and write. Unique content presented in a helpful style will do more for your site than dozens of "generic" and overview type articles. And the search engines will reward you for that unique content.

        I hope you find this new career very profitable.

        Steve
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  • Profile picture of the author LimitlessTraffic
    Good to see you're on the right track and you're absolutely right, the only real damage would be what the visitor does on your site. So I agree that 10-15 pages of great content will do the trick.

    It's all about quality and consistency. So just keep updating it as you go and you'll do fine.

    Now, as for list building. Be sure to have a headline that is enticing and not "join mailing list". I suggest you use that list to send them back to your website to build trust for now.

    When it comes to monetizing, especially through email, look for affiliate networks within your niche. Find a product that is selling well and "recommend it". This is the basic concept but it should suffice.

    Other methods of monetization are through adsense and product reviews.
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  • Profile picture of the author InstaWrite
    10 articles are good enough to launch a website. But make sure your homepage looks full and the linking are done right. Good luck to you!
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  • Profile picture of the author voldamort
    yes you are right that 10 articles with very goof quality will be great ... also if it is a on micro niche than it will be a great thing for you in the future ......
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  • Profile picture of the author Miguelito203
    Originally Posted by ben500 View Post

    Hi all

    Is there a general opinion as to how much content you should have uploaded before you make your website live. I intend to promote my site using forums that I have already established myself on. There are a limited number of these that I can use. I dont want to put it out there and when people only see a few articles they decide never to go back.

    I am thinking 10 good quality articles of about 800 words each on the niche, and a forum where people can join and ask me questions or put up posts for others to answer.

    Does this sound ok?
    Personally, I don't wait. I publish articles and reviews when I'm done with them. Plus, the search engines like to see the growth of a site over time.

    Joey
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    • Profile picture of the author ben500
      Originally Posted by Miguelito203 View Post

      Personally, I don't wait. I publish articles and reviews when I'm done with them. Plus, the search engines like to see the growth of a site over time.

      Joey
      Understand what you are saying, but the whole catch point of my site is that I am proving good information about my niche from my own experiences, I cannot do this in just a few articles. Plus I think it would be rubbish for viewer retention if I did that. Personally if somebody pointed me in the direction of a website and it only had about 20% of the information I needed I wouldnt be going back, nor would I buy anything from it.

      As I love my topic I have written 2783 words (In 4 topic areas) since I started writing on Sunday evening, I have got another 7 topics to go then I can look at buying a domain, a host and get to building the site. Obviously I will need to proof read and edit, but thats not going to take ages given spell check software.

      Not in a rush, for me its all about quality & quantity rather than doing a partial job and bunging it online out of desperation to earn.
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  • Profile picture of the author Michael Fuentes
    Ben,

    What's the nature of your business?
    What are you selling?
    Who's your ideal customer?
    What is the purpose of your website?

    Frankly, I don't think I can suggest anything valuable about onsite content volume and depth without knowing these things ...

    For example:

    • If your business is a B2B software development company ...
    • And, if you're selling enterprise VoIP and telephony software and hardware products ...
    • And, if your ideal customers are call center CTOs and senior engineers ...
    • And, if the purpose of your website is:

    ** To present the overall value of your products and service offers;
    ** To show your industry reputation and credibility;
    ** To inform them about the real world achievements of your business;
    ** To tell them about the verifiable results that you're generating for your current clients;
    ** To entice prospects with free trial versions of your software products and demo videos of your hardware products;
    ** To educate them through help documentation materials for your software and hardware products;
    ** To show them your authority expertise in relevant subject areas; and
    ** To update them about relevant news stories, trending topics and entertaining viral content ...

    ... Then ...

    Just by studying the list above and analyzing specific details that you should already have about your business, your products and service offers, your ideal customers and your purpose for your website --

    I think you'll be able to generate useful ideas of how many pages and posts with whatever media material in whatever content depth could most likely help you achieve the purpose of each material, especially since you surely know your business, your products, your services, your ideal customers and your purpose for your website, more than anyone else?
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    • Profile picture of the author ben500
      Originally Posted by Michael Fuentes View Post


      What's the nature of your business?
      What are you selling?
      Who's your ideal customer?
      What is the purpose of your website?

      Frankly, I don't think I can suggest anything valuable about onsite content volume and depth without knowing these things ...
      To answer your questions

      - A specific sub niche of the sport industry
      - There are a few good products that I intend to review and link
      - Somebody who fits into the subniche and can be convinced to buy
      - To provide truthful content from somebody experienced in the niche, as kind of a myth buster from the rubbish advice that has seemed to build up online and in the media.

      I am considering putting my own photos online to build some trust as somebody that knows what they are talking about, though not 100% sure yet.

      Thanks all for the advice btw.
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      • Profile picture of the author Michael Fuentes
        Ben,

        Originally Posted by ben500 View Post

        - Somebody who fits into the subniche and can be convinced to buy
        Assuming you know a lot of details about this ideal customer of yours -- I suggest regularly writing about controversial sports news stories, trending feature sports topics and popular sports subjects of viral social conversations, all currently relevant to your ideal customers in your target local areas and to your sports niche ...

        Since I don't know a lot of things about your ideal customer, especially their content searching / viewing / sharing / shopping preferences (I assume you do) -- If videos can grab their attention and engage them more than written content, then I suggest running a test by creating three to five videos per week in a month ...

        As for content depth, each of these videos should communicate your opinionated commentaries and thought-provoking insights about these controversial news stories and trending topics in attention-grabbing, entertaining, informative and engaging ways; and

        Since these controversial news stories, trending feature topics and popular subjects of viral social conversations are usually brief and direct, then I assume each video could last for say 2 to 3 minutes or so ...

        Otherwise, i.e. If they prefer reading written content with photos / images that can improve the overall presentation value of the material (if they're readers), or if a significant percentage of your ideal customers are readers, then you can run a simultaneous test by writing at least one content material about these controversial news stories and trending topics per day, to add to your 3 to 5 videos per week, in a month ...

        As for content depth, I assume 400++ words or so per content material would probably be good -- I don't really know this, since this would primarily depend on the topic you're covering, what you want to communicate to your ideal customers and their attention span in general, though keep in mind that these news stories are normally brief and direct ...

        Also, I suggest writing bio content about popular sports celebrities in your niche, especially for your ideal customer in your local target areas ...

        As for content depth, these are usually longer, say 600 to 800++ words or so ...
        Photos / images would also be good ...
        Bios written from interviews and presented in an interview format are normally effective in sports, music, entertainment and celebrity niches ...

        On the other hand, I recommend treating reviews of your affiliate products as pre-sell content materials ...
        Photos / images would be good ...
        Presenting these reviews as engaging stories that clearly communicate your real life experience in using these products (or the collated experience of others) usually produces good results ...

        EDIT: As for spreading the word about your content and announcing this across relevant offline locations where your ideal customers hang out -- I suggest sharing your content across your social pages, and regularly contributing insightful commentaries and thought-provoking perspectives to relevant discussions and conversations about these controversial sports stories and trending feature sports topics in these offline locations (Facebook pages, Facebook groups, niche blogs, Web forums, top viewed Youtube video pages and so on) ...

        I also recommend directly contacting the owners of those Web properties for possible guest posting opportunities, content syndication arrangements, ad banner / advert placement deals and other strategic partnership agreements, especially once you've managed to establish your reputation in those offsite locations as an expert contributor of engaging content ...

        Because of your regular participation in their Web properties, you'd most likely be a familiar name to them, thereby possibly increasing the likelihood of getting a positive response from them ...
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  • Profile picture of the author Slade556
    Your plan sounds a-ok! Just make sure you add some more articles afterwards as well, on a regular basis. You'll want people to come again, I imagine.
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  • Profile picture of the author AadhyaMehra
    Banned
    If you are starting with a new website and want to get more people's attention then you should have to be informative enough. 10 articles would be enough only when you write high quality and informative content which includes all the info about your niche in short so that your viewers can easily understood what your business is dealing with and what are the products that your business is related with.

    This would definitely help you to get enough traffic for your website instantly. Other than that you can SEO for your business to rank it well in Google search engine.
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  • Profile picture of the author SaanviRao
    Banned
    If you are looking to start with a new website than you have to write quality articles so that it can attract the viewers attention towards your business instantly. Make your website informative with your content so that people can understood what the niche of your company is and what all products you are dealing with.

    Other than that if you want to get more popularity and people attention towards your site than take the help of SEO. It will help you to boost the rank of your website within a month only and can increase the revenue of your business quickly.
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  • Profile picture of the author Rory Singh
    Ten articles at 800 words is a good start. But just don't sit back and wait for the search engines to 'notice' your blog, content and hard work.

    They have thousands of new blogs among already existing blogs that are willing to create content for free for Google.

    Learn how to 'promote' your content so that it gets indexed and ranked better in the SERP'S

    You want to do 5 things and make them a 'daily' habit:

    1- Create content daily (yes even after your 10 article mark).

    2- Tell Others: Promote this content around the Internet where your 'target' market hangs out already.

    3- Get Paid: Yes money is what people are after initially. But before you get your money, make sure that your work is valuable. Steve said above to include a lead capture page. Yes every marketer needs an auto responder like Aweber or Get Repsonse (among others). Start collecting leads from day one. A good software (Aweber) will cost you about $20 per month.

    Some newbies may tell you to get a free one. However, this is your business (that should have a long term plan attached to it). Invest in yourself.

    4- Write For People First: Don't write for search engines. When you mainly do this, they don't notice you. Write for real people who are going to read and share your work. Then the search engines will 'notice' you.

    5- Heart: Have a lot of heart and write about what you love. Yes I mentioned money above but don't initially write for just money. Let that be the 'byproduct' of your work.

    Here is an awesome value packed post written by Kim Roach that will help all of you upcoming bloggers: 101 Ways to Promote Your Next Blog Post

    Pay attention to the great detail that she puts in to her work. Yes it is a lot of work and detail but it gets guys like me (she doesn't even know I exist) to share her powerful posts.

    But in the end, please don't get overwhelmed. I am just trying to give you an idea of what it takes to become a successful blogger.
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  • Profile picture of the author erikastanley
    10 articles sounds good but if you break it down to 300-400 words you will get more content on your website. It is already fine for the launching. After that you can regularly post more and more article so people will keep coming back for more information. I think forum is a great idea too.
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  • Profile picture of the author ben500
    Michael you are an absolute star.

    Cheers!
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  • Profile picture of the author Xochitl Shat
    Google can handle and index even high volumes of digital content immediately, but if a site uploads thousands of pages overnight, the action may catch Google’s attention and lead to a manual review by the company’s spam team. Therefore, it’s advised to give Google a chance to gradually get accustomed to site content, and only upload a high​ ​volume of content if confident that each piece will pass Google’s strict guidelines.
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  • Profile picture of the author Jolly Serath
    Each navigation (menu) should contain at least 5 articles, that sounds...you got an older site..
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  • Profile picture of the author hieronymusf01
    Contentlimitis about 500-600 words, so your content must be relevent and attractive without keystuffing and boring
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  • Profile picture of the author bhatti22
    [DELETED]
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    • Profile picture of the author JohnMcCabe
      Since someone saw fit to resurrect this thread, I'll just add this.

      I didn't see anyone mention making the initial content somehow relate to each other and then cross-linking them. If I read a good article on a site, and find a link to a related article beneath it, I'm likely to follow that link. As soon as I do, I'm no longer a "bounce" possibility.

      Of course, if you load up a bunch of superficial fluff, it won't matter. No one will stick around anyway.
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