I know part of the reason is the whole "well how much of this is the mentor versus how much is my own effort" kind of thing but still I was curious.
So I ran several split tests and the results were frankly BAFFLING.
If I offered a mentoring program with a 4,997/month price and did a decent amount of marketing to my list I got the kind of response and conversion one might expect of a high end thing like that (a touch over .3%). Understand with this program the ONLY thing I offered was mentoring and that's it.
To others I offered just 1,997/month but I wanted 10% for the next 12 months ... got NOT ONE SINGLE conversion and the marketing itself was the same.
Finding that odd I tried again, this time just a single 1,997 but I wanted 20% for 12 months and I did it as a full blown "done for you" type of thing (and all inclusive). Still not a single conversion.
At this point I'm really baffled. So I went totally insane. 1,997, plus 20% but I wanted it for 36 months. The kicker is that I offered to literally build a full blown 20k per month deal within 30 days or I would give the 1,997 back PLUS another 1,997 for wasting their time.
Still not one single conversion. Not one.
Now it can't be a trust issue because I converted plenty of people at 4,997/month without issue.
But the instant I asked for a percentage suddenly all I heard was crickets. Now that seems REALLY strange to me.
Wouldn't having a mentor actually financially invested in your success be BETTER than one that's going to get the same money no matter what?
So while the results were beyond baffling to me now I know why I don't see anyone offering mentoring programs like I was. Apparently no one wants them ... which I find confuzzling to say the least.
To those of you offering mentoring programs have any of you tested this out? Is this just something peculiar with my specific list?
For those of you that are looking to succeed with IM what is it about the percentage that suddenly seems to turn you guys off?
(Because seriously I'd rather get a percentage)