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Webinars or product launch videos

by stanigator
3 replies
There are obvious advantages and disadvantages with each.

To my knowledge, webinars allow me to launch and get feedback quickly, although the friction of getting signups can be higher, requires more coordination, as well as technology requirements such that I don't run into live technical difficulties.

Recorded presentations (video/audio/animations) may not require as much technology-wise, but the content creation can take even longer than webinars since the presentation needs to be smoother.

My question is when you're launching a new product or service, do you typically go with webinars, product launch videos, or a combination of both? Explain your choices.
#launch #product #videos #webinars
  • Profile picture of the author Marked09
    if you are marketing on a warm audience and selling a mid to high ticket offer, then webinar would be better because it is easier to get warm audience on board and it will help boost the conversion. This is normally done for evergreen launches.

    But if you're marketing on new audience and low ticket offer, product launch video will be enough.
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    • Profile picture of the author stanigator
      Originally Posted by Marked09 View Post

      if you are marketing on a warm audience and selling a mid to high ticket offer, then webinar would be better because it is easier to get warm audience on board and it will help boost the conversion. This is normally done for evergreen launches.

      But if you're marketing on new audience and low ticket offer, product launch video will be enough.
      Thanks for the feedback. What about a new audience with a mid to high ticket offer? Webinars are a definite must? Or start off with a low ticket offer with product launch presentations first, and then drive them to webinar presentations?
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    • Profile picture of the author techservice
      Originally Posted by Marked09 View Post

      if you are marketing on a warm audience and selling a mid to high ticket offer, then webinar would be better because it is easier to get warm audience on board and it will help boost the conversion. This is normally done for evergreen launches.

      But if you're marketing on new audience and low ticket offer, product launch video will be enough.
      Good advice
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