Niche to Niche? Blog

1. Not everyone wants to make money.
2. Even people who do want to make money, aren't necessarily interested in MMO
3. There's probably little to no correlation between people interested in cycling and those interested in MMO.
4. Even people who are interested in MMO aren't likely to buy from you unless they trust that you have some knowledge or expertise about the products that work.

What this all means is that even if your blog/facebook page get you gobs of traffic it's going to be far from targeted traffic. Essentially it's like throwing darts while blindfolded and in every possible direction and hoping you get a bullseye. Yes, you might get a sale here or there, but they'll likely be few and far between -- and with your site/social media so different from your offers it's unlikely you'll get repeat buyers or word-of-mouth referrals which are the foundation of almost any successful business.

I think this last point is extremely important as it's a lot easier to get someone to buy from you if they've already bought through you and therefore have reason to trust your recommendations. If you're always chasing new customers, you're basically always starting over and you'll never be able to grow your business: the sales you have today will be the sales you have tomorrow, next month and a year from now.

The last problem with your strategy is that you're basically doing twice the work without getting twice the return; indeed as explained above you're probably doing twice the work and actually decreasing your returns. With your model you'll be building, maintaining and growing your cycling site/social media presence while at the same time trying to build/grow/maintain your MMO business. The content you create for your cycling endevors will have no relevance to your MMO efforts and vice versa.

I suppose that you could just slap up some MMO banner ads on your cycling site and so the additional work on that end could be minimized, but then you're not really going to be seen as an MMO authority, are you? And if that's the case, in the unlikely scenario that one of your cycling visitors are also interested in MMO, what reasons would they have to trust your recommendations? And what reasons would they have to come back to you to buy MMO products a second time? As I see it, almost none at all.

I honestly don't get why so many people on the WF seem to equate MMO with internet marketing. There is so much more non-MMO internet marketing out there than there is MMO marketing, both in terms of sheer quantity of things sold and money made or potential payout. Even if the commission rates might be lower using an affiliate program like Performance Bicycle's or Amazon's, since you'll likely be getting far more sales with those programs, your total commission will be much, much higher.

So my question to you is why do you want to promote MMO products anyway? It just doesn't seem to fit with what you're doing at all.