Hi there. I'm looking for some ideas on how to utilize the basic 'opt-in/free report > sales' model, where the "sales" part is driven by the provision of further knowledge (perhaps a more extensive report, course, book, etc.) but in the finance & investing niche. I'm super interested in public equities (stocks), but could also write on more "exotic" securities and derivatives. However, stocks are of most interest. I could also niche down on this front to a certain type of stocks.
How can I monetize financial knowledge?
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Hi there. I'm looking for some ideas on how to utilize the basic 'opt-in/free report > sales' model, where the "sales" part is driven by the provision of further knowledge (perhaps a more extensive report, course, book, etc.) but in the finance & investing niche.
I'm super interested in public equities (stocks), but could also write on more "exotic" securities and derivatives. However, stocks are of most interest. I could also niche down on this front to a certain type of stocks.
But two issues I have:
1) There's a ton of information & books out there already; I'd probably need to be super specific.
2) Particularly if I am super specific/niche, this will only add to the difficulty of acquiring customers. Even grabbing free opt-ins will be difficult, and Facebook advertising for example will probably not be best for the type of subscribers I'll be looking for.
For the "sales" part, whatever I sell (most likely an extensive course or ebook) would be priced probably at perhaps $99 or so (relatively high as reports go, but also high enough so as to be commensurate with the value provided, plus affordable enough for most people).
Any ideas on how I can steer these broad thoughts into a viable informational product idea..?! Thank you for your time & suggestions.
I'm super interested in public equities (stocks), but could also write on more "exotic" securities and derivatives. However, stocks are of most interest. I could also niche down on this front to a certain type of stocks.
But two issues I have:
1) There's a ton of information & books out there already; I'd probably need to be super specific.
2) Particularly if I am super specific/niche, this will only add to the difficulty of acquiring customers. Even grabbing free opt-ins will be difficult, and Facebook advertising for example will probably not be best for the type of subscribers I'll be looking for.
For the "sales" part, whatever I sell (most likely an extensive course or ebook) would be priced probably at perhaps $99 or so (relatively high as reports go, but also high enough so as to be commensurate with the value provided, plus affordable enough for most people).
Any ideas on how I can steer these broad thoughts into a viable informational product idea..?! Thank you for your time & suggestions.
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