How a Direct Mail Piece Can Make You a Better Online Marketer: Video Analysis
Yesterday this direct mail piece arrived. It worked on me and that's a rarity.
I was so excited I spoke with another experienced marketer about it. He suggested I make an analysis video. So here it is...
What works with:
> the envelope colors
> the label design
> the instructions
and more!
If you don't open the envelope, it doesn't matter how great the content inside is. The copywriting could be fantastic, the graphic design beautiful, but if you don't get inside all that effort is wasted.
In sales, if you don't get the conversation started effectively, you don't get any further along the process.
How can you apply these principles to your own marketing? I give a couple suggestions. And a factor commonly believed and parroted to be "key" in getting your letters opened? Not present here at all.
I was so excited I spoke with another experienced marketer about it. He suggested I make an analysis video. So here it is...
What works with:
> the envelope colors
> the label design
> the instructions
and more!
If you don't open the envelope, it doesn't matter how great the content inside is. The copywriting could be fantastic, the graphic design beautiful, but if you don't get inside all that effort is wasted.
In sales, if you don't get the conversation started effectively, you don't get any further along the process.
How can you apply these principles to your own marketing? I give a couple suggestions. And a factor commonly believed and parroted to be "key" in getting your letters opened? Not present here at all.
[CENTER][B]==> Do you want to make money online? [/B]
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The best thing you can do is put yourself out there.
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services
>> For Agency Founders: The Fast Shortcut To Selling SEO, Leadgen, Webdesign & Other Services