This is my first post in this forum. I read some posts. I am glad to be a member of a cool community. I have come across a situation which I'd like to get some advice if possible.
My background (skip if you don't need to know)
For past 5 years I had 2 jobs. I make half of my income from doing large php projects (work as senior programmer) and make my other half from doing private coaching. By coaching I mean dating. My income is ok but I am not happy doing what I do. Specially programming is very draining.
A few months a go I met a guy who sells cat food products on line. He told me all about IM and how he has been making loads of money from home within past 9 years. He introduced me to Click Bank, Eben Pagan and a few other cool things.
I thought since I have already some good knowledge (because I have recurring customers), maybe I make my own information product and sell it. The the guy gave me a video course called Guru Blueprint by Eben and he teaches how to turn your knowledge to information product. I loved it. And without doing much marketing I made a 12 hour video course for relationship advice. Man it was a lot of work.
3 weeks ago I found about about Fran Kern, landing pages and the community. I still am a newbie and I know I have a very very long way to go but I am currently in a situation which I believe many of you have been before. So I request your help.
So I have this relationship video course for guys which I deliver on a membership website (and the payments are connected to Click Bank).
I followed one of Kern's models. Get member's to option in return for a free offer, get their email, keep sending them great material and at the end of each video leave 10% for pitch.
So I did that. I made a landing page and since I do php I dont need to use wordpress or Awebwer, I set all of that up and made a simple funnel. A classic one. I decided to test Bing before anything else.
I ran $100 worth of ads on Bing in 7 days (coupon). Unfortunately I received a very bad results. On Monday my Facebook campaign starts to run. I have signed up for 5 hour training from Facebook themselves ( I committed to $25 a day for 30 days).
4% optin rate
88% bounce rate (12 seconds avg on page)
and 98% of clicks are only on 1 keyword.
Now I am thinking of waiting and seeing what type of optin rate I'll get from Facebook because to be honest the traffic that I get from Bing is very questionable. You might ask why? Well because I have set my demographic to only male but 45% of traffic they have sent me is female! I assume I won't have that issue with Facebook.
I understand that we all have to fail before win and that is why I am asking for advice.
1 - From here what would you do if you were in my situation?
2 - I have been slowly slowly converting my videos to written blog for CEO. Would it be wise to invest that time learning about marketing or is it a good long term investment to spend a couple hours a day to blog?
Thank you so much for your suggestion.