New wave in marketing: Email Keyword Marketing?

by Kael41 6 replies
So i came across this ebay ad a little while ago, and while at first it seems like a bait and switch (which it is), it does pose an interesting question: is there any benefit from our marketing side to focusing on email name keywords?

New Lg Dare (Verizon Wireless) 1 Day Only!!! Email ACCT - eBay (item 110277946030 end time Aug-08-08 17:34:52 PDT)
#main internet marketing discussion forum #email #keyword #marketing #wave
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  • Profile picture of the author jasonl70
    OMG - people have already bid up to $222 !!

    People actually DO NOT READ?!?!

    I once saw an auction for a lap top - the winner got to BUY a lap top FOR the guy who posted the aution! and people bid!


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    • Profile picture of the author pjs
      Can't say I'm surprised people don't notice this is for an email address, not the phone.

      As for the email name keywords, do you mean using targeted keywords in your email address? Not sure where the benefit for that comes except for auctions like this and _maybe_ helping the QS of your sales page..
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      • Profile picture of the author Kael41
        Yea, that's what I mean. What benefits could there possibly be in having keywords in an email name? Ariticle Author Box Info email contact name? Does it contribute to the LSI indexing of content on a particular page? If so, i'd imagine it'd be only a little bit, BUT, it could prove an advantage of some small measure. Not sure...
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        • Profile picture of the author pjs
          Yea, I'm not sure if there is a real advantage at all. However, if there is, any advantage, no matter how small, is still an advantage This is chess after all hehe
          Mom and Pop Money WSO *** - How ONE Lead Capture Page Made $9K in 2 Weeks in the "Offline" niche!

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        • Profile picture of the author peteinoz
          well positively for account names on web 2 sites.. but email names? unless they are related to the account associated with it, like on google or or yahoo, then cant think of any other reason of the top of my head...


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          • Profile picture of the author Frank Bruno
            It may have the same effect as usernames online. Like in forums.

            The SE's easily pick up on username. In fact that was a marketing tactic I used in the days. I would register under my domian name.

            Now its still fairly common and still effective. However some forums like VBul have settings for the admin to not allow domains in usernames.

            Frank Bruno
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