where should i put this content. going mad over it.

If you want to promote and do that product good justice, I would be putting the product on the Steven Campbell Fitness - Join The Self Betterment Alliance website and create a new squeeze page and a landing page. Write reviews and send traffic to it.

If you want the 3 Week Diet Review - Real Fat Loss or Scam audience to have a look at it too, send them a special offer promotional e-mail letting them know about this product and how it made difference to other people. Add review links within the e-mail as well.

You should create a series of review blog posts on your blog.

I strongly encourage that.

Put as much content as possible on your blog that's highly targeted to your niche.

Be very careful regarding the titles of your blogposts, though.

While they must be clear regarding the products they're reviewing, you should also massage in there target keywords.

Understand that the key to successful content marketing is to get as many streams of inbound traffic as possible by being careful with your keywords.

This is your way of ensuring that you would get at least some level of search engine traffic.

The next step would be to reach out to different fitness and weight loss blogs, and contribute content.

This can take the form of contributed web articles or guest posts.

Whatever you do, contribute value.

An infographic is a great example of contributed content.

The key here is to get your brand in front of the eyeballs of many people in different specific places on the internet.

Ideally these people would click through and land on your review page.

Their responses would contribute content that builds up your credibility.

Your blog shouldn't be a shameless ad.

It shouldn't be all about you.

Instead, it should be focused on actually helping the reader with serious health and fitness issues.