First of all, I have a 90 page quality nonfiction book, good and valuable content that helps people that's not just pure fluff, I have a fantastic professional cover that stands out from the rest of my competition (that I paid for on fiverr). The niche is fairly large, since people either will or are having issues with a really common problem in life that happens to all of us, so the niche isn't tiny. It is formatted correctly, as I have manipulated the html a bit so it looks fine, and my grammar is solid in the book.
I signed up for KDP, used a 3 day wednesday/thursday/friday free promotion to prime it for the weekend of sales, and I hired someone on fiverr to promote the free book on around 50-70 or so facebook free kindle pages and quite a few twitter groups, as well as pinterest. I also promoted the book on free stuff forums all across the internet, as well as made a nice looking promotional photo on instagram with all the relative tags, and posted them 5 times on different days and times, as well as made a twitter and used the relevant hashtags with my book cover photo. I became a member of 4 free kindle book facebook groups and posted on there myself while I was running the promotion, on top of what the fiverr person already did. My book is up on goodreads. I used two different PPC promotions within Amazon to advertise with, one with the topic, and the other aiming at about 800 hand picked relevant products available on amazon with my theme. I also briefly used Bing ppc and to see if it would make any difference on the traffic to my book. I also contacted all my friends and family on facebook and told them about my new book and to download it since it will be free.
Needless to say, my advertising efforts weren't exactly "light." I priced the book at $5.97, and then it was promotion time. I was able to get 153 downloads on the first day, 144, and then 47 on the 3rd day, Friday. I hit #1 best seller in two different categories consistently for my promotion time, and the top 3 or 4 in 2 other categories I believe. Overall, it was just slightly above the top 1,000 free kindle books in every genre. Naturally, I would think that this would be a smashing success, given that I have ZERO reader base and this was my first ever kindle book. So then came game time, which was after my promotion and time to make some sales. So far, it has been a week after the promotion, and I have made a whopping 3 paid sales total, all time. After two days, I thought maybe my price point was too high, even though books in my competition that are doing well are also at, or even considerably higher. I then took it down to the traditional $2.99 to see if I got more bites. Only one. That didn't seem to be the issue. I have 5, 5 star reviews.
I don't know what I'm doing wrong or at what point I started to make mistakes, which is my question to you all. The book and packaging for it isn't total garbage, I have solid reviews, and now it's wandering off in amazon outer space normally at 230,000+ ranking. I was under the impression that if it is kicking some ass on the free promotion, it will land to a decent spot once it goes back to paid and will be getting some residual sales. This is pathetic and really discouraging, and would love any input you may have. I have tried so hard to make this book a success.