Recently I have been pondering about why creating a free gift or giveaway to generate a lead to your website is very important. I spent some time contemplating and doing a little research and this is what I came up with.
1. People love free stuff- Whenever I walk done the street and someone approaches me and asks me to try a free sample coffee I always go for it. I notice other people doing the same thing. This is because offering someone something for free gives them a great incentive that there is no way they can’t give you their email address.
2. Consent-When you offer a free gift on your squeeze page it gives them the consent to join your email list, and for you to start email them with great offers. Because you have given your subscriber an awesome free report,video,or audio file to help solve a specific problem they will be thankful by buying the products that you are recommending.
3. It displays your expertise- When you offer a free report on a topic in your niche for example how to lose 5 pounds in 10 days. It shows that you are very knowledgeable and that you know your stuff very well. People will take you seriously. They will trust and like you and they will follow your advice. This is tremendous power, and a great way to spread your message to the world.
In my opinion I think offering a free gift is essential in getting amore visitors to your website and having them convert into sales.