How do you approach A/B testing email subject lines?

1 replies
Do you a/b test your emails when you send them out?
Do you test vastly different ideas?
What have you found work or doesn't work?
#a or b #approach #email #lines #subject
  • Profile picture of the author TJShipnite
    I like to keep things simple when testing my offers. I throw a bitly link in my email and wait a few days before assessing.

    Sometimes I'll use the same email body and simply alternate subject lines.
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