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Clickbank vs. Paypal: Higher Conversion?

by Freeman77
14 replies
I was told by a certain somebody that if I changed my ebooks sales page from Paypal to Clickbank, it would help conversions. I decided to try it, even though I like instant funds of Paypal (I love my Paypal Debit card).

I don't get big traffic numbers, so it's hard to truly test things without letting them run for a long, long time. However, in the couple weeks since I switched to CB, sales have been low. It appears that CB is easier to use for newbs (no people asking, "Do I need a Paypal account for this?"), they take Paypal too, so it seems like a no brainer. Does CB somehow look sketchy or something?
#clickbank #conversion #higher #paypal
  • Profile picture of the author ProfitMan
    Personally I like offering as much payment methods as possible. You could be missing out on sales daily. I take checks to my company's address. This could be the differences between a couple thousand each year. Think, it's all money right?
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  • Profile picture of the author Trader54
    The other thing you have to consider is affiliates, you have a much better opportunity recruiting affiliates with clickbank. Your conversions could be half of what you get with paypal and still make twice as much money.

    Clickbank takes paypal so really there conversions should be very close.
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  • Profile picture of the author Havenhood
    Run them both. Create a separate page for ClickBank or PayDotCom.

    Personally I like offering as much payment methods as possible.
    That's a good idea, just not on the same page. You can do what you want, but I stay away from Vendors that have other payment processors on their page. I think other affiliates may feel the same.
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    • Profile picture of the author francais2008
      Banned
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      • Profile picture of the author Jeff Henshaw
        Bear in mind as well, that ClickBank adds VAT (Value Added Tax) to all purchases made in the EEC (European Economic Community) which includes the UK.

        That increases the price of everything sold on ClickBank by between 15% and 17.5%.

        For that reason, most savvy Europeans prefer PayPal or anything other than ClickBank when making the more expensive purchases.

        Regards,
        Jeff.
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        • Profile picture of the author domainiac
          Originally Posted by Jeff Henshaw View Post

          Bear in mind as well, that ClickBank adds VAT (Value Added Tax) to all purchases made in the EEC (European Economic Community) which includes the UK.

          That increases the price of everything sold on ClickBank by between 15% and 17.5%.

          For that reason, most savvy Europeans prefer PayPal or anything other than ClickBank when making the more expensive purchases.

          Regards,
          Jeff.
          Exactly what I was thinking as I was reading down the thread. It really depends on the niche. My most successful product @ clickbank is in the health niche and having it on CB increased conversions dramatically. These buyers are typically less internet savvy.

          I would venture that IM products could convert better via paypal because of this.

          However, having affiliates sell for you outweighs any of the negative IMO.
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          Email Marketing for Gun, Survival, Health and Financial niches on large scale - EmailMediaNetwork.com
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  • Profile picture of the author kimothy777
    I use both, but I don't know if I am doing to the right way or not. I have two sites. One site is for a physical product, and the second site is my digital product (same product, just digital). I use the digital one through clickbank so I can get my affiliates on board.
    The physical product has the paypal payment system. I am even have the same web site address, just the digital product is website dot com/digital
    I am a bit of a newbie so I just do my best but this seems to cover all bases.
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    • Profile picture of the author Ryan Campbell
      With PayGear.com you can do all those things. The checkout page allows your customers to checkout with PayPal, Credit Card, or Google Checkout. It's good to offer a few checkout solutions so your customer can sign up with his preferred method. Plus PayGear offers an integrated affiliate marketplace, best of all worlds.
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  • Profile picture of the author garyv
    I've found on a few of my products that paypal alone does convert better, I'm not sure why. However like someone else here said, the affiliates from CB make up for that. I would maybe point some of your effort toward recruiting a few affiliates. If you can show people that your product converts, they'll be happy to sell it for you.
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    • Profile picture of the author Freeman77
      Originally Posted by garyv View Post

      I've found on a few of my products that paypal alone does convert better, I'm not sure why. However like someone else here said, the affiliates from CB make up for that. I would maybe point some of your effort toward recruiting a few affiliates. If you can show people that your product converts, they'll be happy to sell it for you.
      I'm having Paypal convert better, it seems. Maybe people are scared by the slickness or Clickbank, or they associate it with some bogus products (cause lets face it, there are some bad info products on CB).

      Where would I find advice on recruiting affiliates for a couple of simple ebooks?
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      • Profile picture of the author garyv
        Originally Posted by Freeman77 View Post

        I'm having Paypal convert better, it seems. Maybe people are scared by the slickness or Clickbank, or they associate it with some bogus products (cause lets face it, there are some bad info products on CB).

        Where would I find advice on recruiting affiliates for a couple of simple ebooks?

        The easiest way to recruit affiliates is by putting together an affiliate page, w/ plenty of tools for your affiliates. Take a look at the top selling products on clickbank, and look at their affiliate page for ideas.

        Then there are several forums (including this one) you can go to - to announce your product and affiliate page.
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        • Profile picture of the author Freeman77
          Originally Posted by garyv View Post

          The easiest way to recruit affiliates is by putting together an affiliate page, w/ plenty of tools for your affiliates. Take a look at the top selling products on clickbank, and look at their affiliate page for ideas.

          Then there are several forums (including this one) you can go to - to announce your product and affiliate page.
          Even for just a couple of ebooks, with no recurring billing or anything?
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          • Profile picture of the author paulgalloway
            I think it has a lot to do with the amount you're charging and the market you're selling to.

            For people who are accustomed to using PayPal for small purchases, it's probably a better way to go than ClickBank -- for whatever reason, regular PayPal users have an easier time charging purchases to PayPal -- it feel like they're not using "real money" -- no credit card bill to pay after the purchase.

            Most of my clients are in the internet marketing "industry" (can we call it that?) and their sales suffer significantly if they don't at least offer Paypal as an option. Customer support increases too (lots of "can you take PayPal" inquiries).

            If your target market isn't that familiar with PayPal, you might be better off using ClickBank or 2checkout . . .

            Having your own merchant account will give you the most options for streamlining the checkout process . . . generally (but not always) the fewer pages or clicks in the process, the more people will get through to the end.

            Best,

            Paul
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            Paul Galloway -- www.paulgalloway.com/
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          • Profile picture of the author garyv
            Originally Posted by Freeman77 View Post

            Even for just a couple of ebooks, with no recurring billing or anything?
            Yes - definitely. Especially if you've been able to make them convert on your own. There's always someone out there that can sell better than you can. Affiliates don't care if it's just a single sale ebook. They just want a product that converts.

            Some people like to pump out hundreds of articles. I have hundreds of affiliates pumping out articles for me on a daily basis. Recruiting affiliates will by far provide you w/ the largest return on your investment.
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            • Profile picture of the author Ryan Campbell
              VAT tax has always been a problem with ClickBank. This why PayGear works so well, you use your own PayPal account, but get all the benefits of a complete affiliate marketplace. You can also design your own affiliate pages with several tool to help your affiliates generate sales.
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