3 reasons why most websites fail

10 replies
Hey guys I have been pondering on this question in my head over and over again and I wanted to share my thoughts on why most websites fail nowadays. By fail I mean failing to get traffic and failing to make any revenue.

1. Lack of direction or purpose: Most beginners who are starting find low level affiliate marketing courses which are far and beyond and teaches them the basic way on how to set up a wordpress site and promote products. To be honest I think most of these so called make money online courses tend to be written by people who do not really care about the customer and are looking to make a quick buck.

Therefore as a result of this most beginners put up a spammy looking site which offers no real benefit to the end user. The best way to lay the foundations of a new website is find out what the purpose of the site is. E.g to help people cook, to help people learn how to play a guitar. Once you have a direction and a purpose 50% of the work is done.

2. Too many competitive keywords: I learned the hard way from this mistake over and over again. My first website was a jewelry website, and was filled with keywords I thought could rank #1 in Google. Keywords like Gold necklace, Diamond ring. Little did I know I was in for an epic 3 month of wasting my time only to realize most of the keywords I was building back links too weren't even on page 100 of Google.

With SEO it is so important that you find keywords which are both profitable, but as low as competition as possible. My favorite trick is to go into the Google keyword planner, and find low hanging fruit keywords, and then type them into Google and if it has 1000000 results or less with few competitive sites targeting the keyword. So always make sure that you are going for keywords that are a) profitable, and b) low competition.

3.Crap content- A lot of people think that throwing up a website with keywords all over the place with no real useful or valuable content is going to get their site ranked high in the search engine, and generate sales. This is a bad approach because a) Google will see your site and take it down, and b) This looks bad to your visitor and will most likely leave your site as soon as possible. It is always important to always offer good useful and valuable content to your visitors.

Yes you want to get traffic for your keywords but at the same time, you want to help your visitor solve a problem. Why? Because this keeps them more engaged to your site and are more likely to click the affiliate links you are promoting. Not only that, they will come again and again to your site to learn more from you.
These are the 3 main reasons I think most websites nowadays even before promotion of the site has begun. Now of course the quantity and quality of the backlinks do matter a lot but a lot of newbies fail to realize that in order to have a successful website which grows and grows, you will need to offer something of value for your visitors.
#fail #reason #reasons #websites
  • Profile picture of the author w3a5t4
    Great read... I'm sure they are big reasons, but a lot of people just dont put in the effort thats required when it comes to succeeding online... everybody seems to want everything for nothing and a push button get rich quick scheme haha... nothing replaces HARD WORK and DEDICATION and sheer PERSISTANCE... never accepting failure as an option... the road will be paved in front of you to success.
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  • Profile picture of the author mrhmamun
    Agree with you man
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  • Profile picture of the author Jennifer Hutson
    I feel like the biggest reason next to "crap content" is that marketers don't spend enough time promoting their websites after they create them. Or they give up too soon, thinking traffic will just show up by itself.

    "Crap content" takes the cake, though. It's really mind-blowing how bad the content is on some of these signature link sites.
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  • Like to add : You can have Very Good Content on site but if you are not promoting your content or not marketing your Content, You may Loose benefits for having good Content.

    Should use Info graphics as well
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  • Profile picture of the author StevieT
    Bookmarked this post. I've been failing quite alot and then some in IM and these are things to keep reminding yourself of.

    Thanks man!

    Steve
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  • Profile picture of the author Natasha1992
    Thank you for sharing your thoughs! I find it really useful. I just can add that usually it's a problem not even of promotion, but of your website itself. The content may be good, it may be even great, but if you don't call people to action with it, there is no use posting it. Every page of your website should have a real reason to exist. But what do we see nowadays? The more pages you have, the more popular your website is. And a big part of them are "dead" pages and have never been visited. Usually it's not so nice like it seems.

    Thank you!
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  • Profile picture of the author seobro
    I do agree. However, here is our main reason. People start out all excited and they blog every day, and then it is every week, and later every month and finally once per year. Hey, this needs a lot of work to gain success. Yeah, that is what winning can require. Often people tell me they do not want to sit for hours behind a screen.
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  • Profile picture of the author MikeWryter
    Well said. I have to agree. The"Crap" content has to be the number one website killer. Only if marketers spent more time researching what they are posting to their sites. Good content = return readers. Thanks for the share!
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  • Profile picture of the author dtwoprod
    I'm just glad that i'm starting to learn all of this now before I attempt to start my business. Thanks for this!
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  • Profile picture of the author Ghoster
    As to #3, I'm amazed by all the typos I see. Grammar takes time and practice to master, but all you have to do to get rid of typos is proofread.

    Typos hurt your business!
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    On the whole, you get what you pay for.

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