Is it a good idea to research the proper keyword with low competition before you start writing on article related to the keyword?
What I discovered is that a keyword that was pre written for me, e.g. Allergies due to the weather and when I use keyword planner by adwords and put in the keywords allegies and weather, most results come out medium to high competitive. So I am thining of modifying the article subject matter to a keyword that is high in search volume but low in competition.
What do you think? Otherwise looking for just weather / allergy related will never populate a good outcome.
Also even if I had to choose one or the other, if someone is searching for weather related things they may not want to read about allergies and vice versa.....
Thanks for your feedback..