Here's a free one on me

by Andy Fletcher 7 replies
I've seen loads of threads recently for people who want an Internet Marketing project. This will be a *lot* easier if you have some money to throw at it but I've thrown in some advice if you want to try to do it on the cheap.

It came to me in the shower this morning. I doubt I'll bother doing it so figured someone here might want to bank from it.

Register a load of celebrity domain names in the same format. Eg unofficialjessicaalba.com, unofficialtomcruise.com etc etc About 100 should do it to start with.

Setup a blog on all of them and go on a massive content hunt. Find photos, videos, news articles. Anything you can to seed the content.

Stay on top of it. You want to have every bit of juicy gossip within hours of anyone else.

Do some decent inter-blog linking for maximum SEO boosting and you'll soon see a bunch of long tail traffic (you are writing your own content not just copy/pasting other people's right?)

Stuff like this is massive link bait. You'll get absolutely *tons* of backlinks from people talking about it and you'll also get people commenting on your blog posts like you wouldn't believe. Go Google celebrity gossip and check those sites out if you don't believe me.

Next setup a main aggregator site. Feed all your RSS feeds into it. Add event news, stuff like that. Run a gossip forum. Link from all of your blogs to this site and you pretty much can't fail to rank for masses of celebrity searches.

Even if all you do to monetize this is throw up some adsense and get shockingly poor CTRs this'll still do pretty well.

If you can't afford to splash $1,000 on domains for this then get a fairly generic domain for the aggregator and setup a celebrity name subdomain for each star. It won't SEO quite as well but it should still do pretty well if you keep the content flowing.

SEO/Traffic tips -

Don't forget to submit links to your blogs *everywhere* you can.

For B/C list celebs you'll probably be able to score links on their wikipedia page if you site/content is good enough (I've seen several examples of this).

Usual blog and ping stuff.


Enjoy! If you do try this project drop me a PM and let me know how it works out.
#main internet marketing discussion forum #free
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  • Profile picture of the author Michael Chris
    Don't the trashy celeb and gossip industry get enough attention?

    How does it help the world or any one person to have more info out there on what they are doing (or what people think they are doing)?

    That being said... if this is something someone wants to do, the person's name should be at the front of the domain, if you ask me.

    tomcruiseunofficial.com or whatever

    Sub domains would be a better option financially to start and you could expand out from there.

    -Michael

    PS Not referring to the celebs already mentioned as trashy, necessarily.
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    Internet Business Is Like An Onion... It Has Many Layers... And Sometimes It Stinks.
    Cook it for awhile in some nice butter or olive oil and you might be onto something!

    Money is Attracted to Movement (aka Action)
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    • Profile picture of the author clawHAMMER
      Who has the time to even stay on top of all the celebrity bs much less design a truckload of blogs and maintain them? I mean, you'd need a staff of personale just to keep up with the barrage of nonsense for 50-100 blogs as fast as those headline-hungry massive ego tripping celebrity's have their publicists keeping them in the news so frequently.

      No thank you. I'd rather make 100 blogs on different frogs instead.
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      • Profile picture of the author rapidscc
        Hey, hey, calm now people.

        Andy has just presented us with a goldmine and all I hear is that we are too tired, feed-up or busy digging our own. Hmmmm...

        Andy thanks for the tip. It's well appreciated.
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      • Profile picture of the author Mary Laine
        Originally Posted by clawHAMMER View Post

        No thank you. I'd rather make 100 blogs on different frogs instead.
        Yes, but do frogs get as much press as Brad and Angelina? Just can't see the same amount of people looking for frogs as stars.
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    • Profile picture of the author Andy Fletcher
      Sorry, I'm a bit confused here. You guys seem to be saying, "There's too much news being created for this everyday and too much public interest" isn't that what you want for your site?
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      • Profile picture of the author Michael Chris
        Originally Posted by Andy Fletcher View Post

        Sorry, I'm a bit confused here. You guys seem to be saying, "There's too much news being created for this everyday and too much public interest" isn't that what you want for your site?
        You got me there.

        I guess I just don't like that industry. Also, I don't think it would be easy for someone new to building sites to SEO for this. Highly competitive.

        That being said... kudos to you for posting an idea for anyone to take over.

        -Michael
        Signature
        Internet Business Is Like An Onion... It Has Many Layers... And Sometimes It Stinks.
        Cook it for awhile in some nice butter or olive oil and you might be onto something!

        Money is Attracted to Movement (aka Action)
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        • Profile picture of the author Andy Fletcher
          Originally Posted by Michael Chris View Post

          You got me there.

          I guess I just don't like that industry. Also, I don't think it would be easy for someone new to building sites to SEO for this. Highly competitive.

          That being said... kudos to you for posting an idea for anyone to take over.

          -Michael
          That's a good point so let's expand on the idea a bit.

          You'll need a good selection of celebs for this to work. If you focus entirely on A-listers you're going to be fighting an uphill battle. The official jenniferlopez.com blog has nearly 900 backlinks according to Google and is rank #1 there. For a single blog that's part of this network that's going to be pretty tough to compete with if you're new to this.

          If you include a healthy selection of B/C list celebs in there as well then you'll find it way easier to rank for them. Fearne Cotton (a recent addition to the UK celeb scene doing stuff for paramount comedy) is way easier to rank for. Her top rank is Wikipedia (which incidently is obviously not well monitored since there are blatant self promoters in there) and number 2 is just 3 backlinks!

          Work on building a good portfolio of these sites, regular content and link building and you'll rank really well for these guys and girls. Most of them are going to be one trick ponies that we don't hear from again but some will do something out of the ordinary and make it into the A lister scene. When that happens that blog (and the main gossip site you uplink to) will be gold!

          Enjoy.
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