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Johnny Andrews' Interview Method?

by LaGrange1234
7 replies
Regarding the interview method for amassing a big list, what's to stop the interviewee (guru) from, say, putting the interview on his own site? If he did so, he would have no reason to send his subscribers to my site. Sure, I could still use the interview to market to my initial subscribers and gain some profit as an affiliate, but the point of the method is to accumulate new subscribers, right? Am I just supposed to have faith, to trust his good will?
#andrews #interview #johnny #method
  • Profile picture of the author LaGrange1234
    Anyone? Is anyone acquainted with the Interview Method from the Guru Assassin?
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    • Profile picture of the author Kyle Tully
      So let me get this straight...

      You're borrowing his expertise (and taking up his time) to create your own product.

      You want him to send you his subscribers (which probably cost him a pretty penny in advertising costs, plus time, effort and energy) and help you build your list for FREE.

      And you're worried about him also wanting to use the interview on his own site?

      I don't know about the specific method you're talking about, but these kind of "interview" requests are the reason so many "gurus" turn people down.

      You've got to bring SOMETHING to the table.
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  • Profile picture of the author LaGrange1234
    The idea is not to use the interviews to make a product. Just to grow my list. I put the interview on my page and the guru sends his list to it. The incentive for the Guru to comply is that the interview would help promote his own product. It would give him a chance to glorify himself. And the structure of an interview is such that he wouldn't look too vain for doing it, since I'd be prompting him. In that sense, I'm doing him a favor. It would totally be worth his while. (And we've both recognized as much: the Guru wouldn't ever put the interview on his own site if it were totally useless to him.)
    My point is that, while the guru has an incentive to do the interview, he doesn't have any incentive to send his subscribers to my page, since he could just put it on his own page.
    Oh, and regarding what you alluded to before about fairness, to me, this last scenario is what seems unfair. It would amount to me donating my list to him without any reciprocation.
    You seem to see this as equitable. And if I had any real money to my name (I'm 16), you would expect me to donate that too.
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  • Profile picture of the author Pat Ordenes
    well, if you had an affiliate program, I think that qualifies as incentive....
    If you're just going to give is interview away, you're growing your list, he's being exposed to a new group of subscribers... If he's a smart one, he'll make sure he promotes himself enough (and his products) to encourage listeners to check out his stuff... But you're right. Why would he send HIS list to listen to HIM to your site. You need to offer something that he gains.
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  • Profile picture of the author Rezbi
    The fact he's a guru probably means he doesn't need your 'favour'.

    Whether you sell for money or names it's still a product.

    The reality is the guru would be doing you a favour as it's his or her name bringing people to your site.

    Think about it.

    Why do you think companies pay huge amounts of cash to stars to promote their products when they could argue, as you have, that they're doing the stars a favour by giving them more exposure.
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    • Profile picture of the author LaGrange1234
      The star is advertising the product. That's why the star gets paid. In our case, the guru is not endorsing or advertising me or my site. The interview is not about me. It does not consist of my life story. The interview is about him. It's a chance for him to be in the limelight.
      What this means is that, although his list far outweighs mine in the adswap, his conversion (from views to returning visits or sales) rate will benefit more than mine.
      Also, something I should have mentioned earlier. I don't expect to nab the really big names. Maybe the word 'guru' has that connotation. I'm talking about dudes who are low to medium on the celebrity spectrum.
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  • Profile picture of the author JD Nunes
    Jonny is a great guy, and he doesn't teach a method unless it works like gangbusters. It's not so much about getting a guru to send you his list. It's more about creating value FOR the guru and his subscribers somehow, and thus making him want to be involved with your business. So my twist is, you could have the guru interview YOU about some crazy thing that not many people know about, and how it would benefit his contact base. Also, within the interview, regardless of where it is available for download, everyone should include a brief mention of their sites just so listeners can check out their stuff. That's just teleseminar / interview basic sense.

    Another thing: whenever a popular marketing personality ie guru tells you about an interview...oftentimes they will be the one interviewing someone, who has something unique to offer. Just food for thought...
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