Marketers Make Money Selling NOTHING

Walk on the street, or ask any marketer what they're selling, they'll start talking about the physical or technical mechanics of their product.

We all buy TVs, game consoles, cars, smartphones, etc - but we sell something completely different from products - we sell the most valuable commodity in the world - INFORMATION.

One most of us we don't realize as information marketers, is that we're not actually selling anything, and knowing WHAT you're really selling is the key to success.
But you'd be amazed how much money you put out each month buying what is almost every month you pay it, nothing but an IDEA.

For example, when your insurance company offers you medical or car insurance what are they actually GIVING you?

You're paying for "peace of mind", because you don't actually have enough money to deal with these situations on your own, and the businesses who charge you for almost every month for what is, most of the time, NOTHING.

But it's not nothing - you're literally gambling - you're selling the PROMISE of an idea.
The good news is, you can apply this technique in most businesses, without needing to gamble anything.

But, you want to figure out what you can sell without selling, then offer this to your customers.

What's your invisible offer?

Are you selling them "peace of mind" or "a chance at a brighter future".
If you sell weight loss, you're selling the chance for someone to get more sexual attention, to feel better, and all sorts of other benefits.

But, the reason I pointed out the invisible offer concept, is because many marketers don't understand they're not selling a product - they're not giving an IMMEDIATE result.
For example, if I buy a TV, I'm walking out with a product I couldn't have on my own.
If you're offering the perfect body, in theory a customer could have it on their own, but they don't know how to get it.

You're selling them the IDEA that, with your product, they're going to be able to get what they want (a better body, more money, etc.), and they're taking a gamble on your product.
Your goal in marketing is to make them feel so confident the odds are in their favor of winning this lottery, that they're left with no choice but to buy your product.