Best Earner : Creating the product or promoting it ?

29 replies
In your opinion which is the most profitable action :

creating a product such as an e book and put it on clickbank

or

to promote an ebook in an affiliate program such as clickbank.
#creating #earner #product #promoting
  • Profile picture of the author jbsmith
    Creating your own product is more profitable, assuming you have done as good a job as the product you would promote at choosing your topic, targeting your market and creating the offer/sales funnel.

    The end objective should typically be to create your own products, doesn't mean you have to start that way today.

    What we typically do when we enter new markets is the following:

    1. Research the market to uncover the most significant demand, including the reasons why that demand exists (getting to the root of desired outcomes, transformations that are MOST important to them)
    2. Look at the top competition - who is successful and why...and what potential gaps exist either in terms of content or format that we can take advantage of
    3. We then *may* choose to promote a few products over a 3-4 week period to test for demand, begin to build a list/following and help choose between a few product titles we want to get feedback on
    4. When we see traction and feel comfortable we have a handle on the market - we'll begin to develop specifically tailored content to "test" our product idea and positioning - then jump into product development and release our own product.

    While this doesn't completely de-risk the process, it certainly reduces risk substantially. When we have followed this pattern we have never missed hitting the sweet spot - when we not used it, we have missed the mark and had to start over to find that sweet spot.

    Jeff
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  • Profile picture of the author intmarte
    Banned
    as a quick vendor u make alot... but very not that long.
    as a affiliate: you can make how much money you want, promote forever.
    long vendor: alot of money (more than affiliate) can promote as long as u want
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  • Profile picture of the author jamescanz
    Originally Posted by baggieboyblue View Post

    In your opinion which is the most profitable action :

    creating a product such as an e book and put it on clickbank

    or

    to promote an ebook in an affiliate program such as clickbank.
    Creating, simply because you get the customers...

    However, I prefer doing both as that's yielded me the best results.

    (who woulda thought?)
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  • Profile picture of the author HDRider
    Your own products

    You can build your own buyers list
    You have full control, vendors disappear
    You can create sales funnels for upsells making you more money
    Affiliates can promote you product doing a lot of the hard work

    I have products over 10 years old still making sales with hundreds of affiliates selling. There is no way I could do all they do for promotion by myself.

    Promoting affiliate products is a great way to learn and a faster way to get started, take the money you earn and build you own products..... my opinion.
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  • Profile picture of the author Brent Stangel
    Creating, simply because you get the customers...
    As an affiliate I "get the customers" first.

    Tip for potential affiliates: Always opt people into your own list first.
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  • Profile picture of the author ghost209
    With your own product you:

    -get full control over the product
    -can keep 100% of the profit (if you drive your own traffic)
    -can make the lion share of the profits (or all of it) on Upsells/downsells/etc
    -can get affiliates to send traffic for you
    -create your own buyer's list
    -can promote lots of other products to your list over the years to come (so you have a long customer lifetime value)

    I'm PRO product creation. I've made most of my money from my own products.. But with that being said, it's not for everyone.

    There's also more moving parts. More things that can go wrong. And if you got a bad product in a bad niche and if your copy / funnel sucks.. You might not make a penny.


    Meanwhile.. the advantage of being an affiliate is that there is a very low barrier of entry. It's easier to get started. Plus, you can find hot products with great funnels that are already proven and tested.. and just focus on sending traffic to that.

    So it really just comes down to what model makes more sense for you.

    If you really like the idea of having your own product.. go for it man. But make sure to do it right.
    Don't slouch on copy. Make sure you build out a funnel with upsells, downsells, etc. and make sure you pick a niche where people are desperate and have money.


    Or if you want to just keep things simple and don't want to deal with customers etc.. and just want to focus on traffic.. Then be an affiliate and get to it!

    You can make millions of dollars from just being an affiliate. There are lots of guys raking in 7 and 8 figures online and they've never had their own product. They simply run banners or FB ads promoting CPA offers / supplements / etc. And just got really good at at a traffic source.

    So both are viable options. Go with whatever one makes more sense to YOU.
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  • Profile picture of the author Jonathan Vodini
    why not both? i do all i can and focus on which one i do better, but i prefer stay with affiliate because you can earn long term
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  • Profile picture of the author EPoltrack77
    First learn to make the sales yourself as an affiliate. Creating your own product and getting other affiliates to promote for you takes showing that your product sells in the first place. You need to provide your affiliates resources to make our lives easier!

    If you want to list a product on clickbank that is great but you need to drive the gravity up to put it on the first page and to get other affiliates to spend their time marketing it for you.

    Sign up with my link below and I will give you your own sales funnel and show you different ways to go out and send traffic it and make sales. You pick it up and I will show you a way where you can get other affiliates to promote the site for you without you having to worry about traffic.
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  • Profile picture of the author WarGun
    It's more profitable to create your own product. If you take the time to do research before making it you will make a good deal of profit when other affiliates seek your product for you. If you unsure about ideas or how to go about creating a product start by selling affiliate products till you have some more experience and knowledge.
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    Adrian Sizer
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    • Profile picture of the author The Niche Man
      Personally, I don't think there is a hard and fast answer like some Warrior members are attempting to give in this thread. There's always a "it depends" and a "If" factor involved.

      Based on things like ...
      • Your ability or skill to zero in on the right niche and test it ... without going broke!
      • Your Experience or track record or willingness to take on risk (risk tolerance)!
      • The Marketing dollars and skills you bring to the table!
      • Your Research skills! (Which includes market and product).
      • Your Writing or creating skills (or your ability to hire some)!
      • Your Passion for the product (or is it just about the money, then just promote)!
      How you answer or can't answer the above questions will usually point you to which one you should do.
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  • Profile picture of the author CPABeyondNetwork
    You can promote other people's products until you make your own, then start promoting your own product. Because it's longer process and you can make good money while promoting someone else's.


    Best regards,

    CPA Beyond
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    AM at CPA Beyond - #1 Private Network - Daily Payments (No Fees)

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  • Profile picture of the author frankie_flores
    Originally Posted by baggieboyblue View Post

    In your opinion which is the most profitable action :

    creating a product such as an e book and put it on clickbank

    or

    to promote an ebook in an affiliate program such as clickbank.


    I agree with Ghost on this one.

    Product creation
    -makes BIG money (Boooo for rinky-dink $20 commissions)
    -AND people build your list for you when they promote


    -HOWEVER-

    As he said, it takes a lot for someone who doesn't have the experience.

    -HOWEVER, However-


    There's a solution I've used that's somewhat similar.

    Buy and resell products that allow 100% commissions.


    I've made $100 instant PayPal commissions by purchasing one course that shows people how to make money with YouTube and Facebook, because I was given 100% resell rights. And so is any other member of the course.

    Also, Master Resale Rights is a website that allows you to buy digital products that you can sell for ANY price you choose. Which is also the next best things to product creation. Most even include sales pages and email follow up content.


    I really think that's the best way to go short- AND long-term.


    Hope this helps,
    Frankie
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    Moderator's Note: Affiliate Links Not Allowed

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  • Profile picture of the author Tsnyder
    These kinds of threads always amuse me...

    How could anyone possibly know the right answer for the OP?

    What are his/her skill sets? How much experience at either
    activity does he/she have? Has he/she ever been successful at
    anything?

    Are there absolutely great product creators who can't successfully
    sell hookers in a lumber camp? Are there absolutely great marketers
    who couldn't create a decent product if they had the entire creative
    team from Apple to help them?

    Yes... of course... both of these types of people exist. Which, if either,
    is the OP?

    The funny thing is the OP will read all of these responses as if they
    make valid points!
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    If you knew what I know you'd be doing what I do...
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    • Profile picture of the author ghost209
      Originally Posted by Tsnyder View Post

      These kinds of threads always amuse me...

      How could anyone possibly know the right answer for the OP?

      What are his/her skill sets? How much experience at either
      activity does he/she have? Has he/she ever been successful at
      anything?

      Are there absolutely great product creators who can't successfully
      sell hookers in a lumber camp? Are there absolutely great marketers
      who couldn't create a decent product if they had the entire creative
      team from Apple to help them?

      Yes... of course... both of these types of people exist. Which, if either,
      is the OP?

      The funny thing is the OP will read all of these responses as if they
      make valid points!

      Did you even bother reading my post or TheNicheman?
      I'm guessing not.

      The OP has been given tons of helpful feedback and pros/cons for both that should help him form his own opinion on what route is best for him.

      The funny thing is the OP will read all of these responses as if they
      make valid points!
      Get off your high horse dude. There's several people in here who made great posts.
      There's no reason to insult or look down on people who are simply trying to help, it has no place here.

      I get it. you'v been on here for a long time. So you're probably tired of seeing the same topics come up again and again, and have grown cynical from it. But consider stepping away and taking a breather. It works wonders.

      To make a blanket statement and laugh about how no one else (besides you) has made a valid point is just plain ignorant.

      I've only seen one rediculous statement in this thread so far, yours - talking about hookers and lumberjacks.

      Ditch the ego and attitude, especially when you have no idea who you're talking about or how successful they are.
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      • Profile picture of the author Tsnyder
        Originally Posted by ghost209 View Post

        Did you even bother reading my post or TheNicheman?
        I'm guessing not.

        The OP has been given tons of helpful feedback and pros/cons for both that should help him form his own opinion on what route is best for him.



        Get off your high horse dude. There's several people in here who made great posts.
        There's no reason to insult or look down on people who are simply trying to help, it has no place here.

        I get it. you'v been on here for a long time. So you're probably tired of seeing the same topics come up again and again, and have grown cynical from it. But consider stepping away and taking a breather. It works wonders.

        To make a blanket statement and laugh about how no one else (besides you) has made a valid point is just plain ignorant.

        I've only seen one rediculous statement in this thread so far, yours - talking about hookers and lumberjacks.

        Ditch the ego and attitude, especially when you have no idea who you're talking about or how successful they are.
        Thanks for proving my point...
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        If you knew what I know you'd be doing what I do...
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  • Profile picture of the author Miguelito203
    Originally Posted by baggieboyblue View Post

    In your opinion which is the most profitable action :

    creating a product such as an e book and put it on clickbank

    or

    to promote an ebook in an affiliate program such as clickbank.
    Here's the thing. They are both profitable. From a business perspective, creating a product would ultimately be more lucrative. However, in order to be a successful product vendor or an affiliate, you have to know what you are doing. Each requires specific knowledge and skill sets in order to be successful.

    When someone is starting out, it makes more sense to do so as an affiliate since you will be using some of that knowledge to launch a successful product (plus more). It's like a natural progression to go from an affiliate to product vendor. With that said, you don't ever have to become a product vendor to be successful.

    I'll use the film and television industry as an example. An actor can land a bunch of major roles and make millions of dollars in the process (like a lot of actors do), but the wealthiest actors also produce the television programs and films they star in. When an actor also produces projects, they also create opportunities for themselves that they might not of otherwise had.

    There are certain people in Hollywood that pretty much only star in stuff that they produce: Will Smith, Queen Latifah, Denzel Washington, Jennifer Lopez (Boy Next Door movie did 9 times gross profit in comparison to its production budget) and others.

    Joey
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  • Profile picture of the author hardworker2013
    Creating your own product is the certainly the best earner, that is how the big boys make
    there money, they in turn get affiliates to promote there products and to skyrocket sales.
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  • Profile picture of the author allegandro
    Making your own product can make you much more money, but promoting product can give you direct money.

    For example: I'm already developing a product for several years, and very soon it will be on the market.
    I believe in this product, but it has to proof itself. In the last years we invested 200.000$ in it, without making any money.

    Now the moment we release the beast, and then we will ask affiliates to promote it for us. If it is as good as we think, they will make money from the first sale. Where we have to make first our initial 200.000$ back before we start making any money.
    But after making back the investment, from that moment, yes making your own product is more profitable.
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  • Profile picture of the author Dilip Mane
    If product created is within an evergreen and hungry market and is of such a quality that lot of affiliates are confident that they will make good money for sure by promoting that product then product creator is the best earner amongst those affiliates.

    If an affiliate marketer has a skill and resources to promote lot of such products simultaneously then he or she may be in more profit compared to a single product creator.
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  • Profile picture of the author VoodooChild
    Create a product on sell it on Kindle!
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  • Profile picture of the author BrandonJones
    I think the best route would be to do both...

    Creating a product(s) gives a totally different dynamic to your business. You begin to create a true leverages assest: i,e Your buyers list. Having a buyers list is worth 10X more than just a freebie list in most cases. Another great thing about having your own buyers list is this: They're known buyers. Buyers BUY. So that will simultaneously make you a better affiliate because you'll have a better list to promote to which will increase your EPC's, possibly your payouts, and opportunities you have to make even more money.

    Having your own offers opens the doors for more income.
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  • Profile picture of the author troy23
    Creating your own product is always better.
    Preferably away from the IM niche though.
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    • Profile picture of the author YaniB
      You can't say that creating your own product is better if you have NO CLUE on how to properly do it, and you also can't say that being an affiliate is better because you don't have any control over the product, funnel, or commission percentage.
      On the other hand, if you LEARN how to create a quality, in-demand product, price it right, and put it in front of the right people, you can be very successful with it. You can also choose to promote a quality product as an affiliate IF you know the right way to do it and make residual income virtually hands free.
      So I don't have a preference. I think both can be highly successful if you know what you're doing.

      Yani
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  • Profile picture of the author Barry Unruh
    Originally Posted by baggieboyblue View Post

    creating a product such as an e book and put it on clickbank

    or

    to promote an ebook in an affiliate program such as clickbank.
    I find your two options curious.

    How is Option 1 going to work without "promotion"?

    Option 1 usually means creating a product, promoting to affiliates, and self-promoting to customers..

    Option 2 is an excellent source of added income to go alone with Option 1, as you build your list.

    As many others pointed out, ideally you may want to combine the two.
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  • Profile picture of the author yakim1
    Here is what you have to consider...

    While creating the product, you don't make any money. Then the sales letter and all promotional tools have to be created. Then you have to get the launch set up and ready to go. During this entire process you are not making any money. You are probably spending money for graphics, copy writing, possibly programming and website development.

    As an affiliate you can promote other people's products without all the product creation responsibilities, but trying to build a prospect list you can promote to when you launch your own product. When promoting affiliate products you are NOT building a buyer list. But when you launch your product you will be able to build a buyer list.

    When your product is ready to launch, you do all the launch stuff but you also promote your own product as if you were an affiliate for your product.

    Promoting as an affiliate you will have learn some strategies to promote your own product. Plus you will be making money during the product creation process that does not make your one single cent.

    So product creation and affiliate marketing go hand in hand and should work well when done at the same time. There is no real good reason to not do both unless you want none of the product creation hassles.

    Best regards,
    Steve Yakim
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  • Profile picture of the author zdebx
    Since you're asking this question, then most likely you're not in a position to create or even test your own product...

    Most of us start as affiliates to understand how the whole process works, gain experience, become familiar with promotion technique, then we begin experimenting with product creation. It's quite obvious that being an affiliate requires much less investment or in fact, no investment at all, to get started.

    Best thing to do for you, is to promote some products, make sales, save up some cash and when you understand how it all works, you can try creating your first product.
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  • Profile picture of the author Randall Magwood
    Whether you're the shovel seller or the shovel digger... you still have to market it to the right people. You can make $100,000 being any kind of person in the scenario you described. Do you want to be the best earner, or have enough of *sufficient* money to live a 1-hour work day lifestyle?
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  • Profile picture of the author ericruv
    Well I guess there is no "right" answer, you can start by being an affiliate and then develop you own product once you get the feel of the market or once you have a client list, I guess it depends.

    Many are good promoting but not just quite as well as creating or managing, or maybe you just plainly want to change your niche or pursue both approaches as well.

    If the choice would be mine, I'd start as affiliate.
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