Amazon affiliate conversions are TERRIBLE this month!

8 replies
Here's what my report looks like this month:


All of my traffic is coming from search engines and is very targeted. I wouldn't consider my content bad by any means.

In March I made more than 20 sales and my site made a little over $100. April was slightly less and May has just been horrible in terms of sales.

- From March 1 to March 12, I had 135 unique product clicks.
- From May 1 to May 12 I had 269 unique product clicks.

All of this just confuses me so much. I was getting half the clicks and consistent sales in March. In May I am getting double the traffic and 1/10 of the sales.

.32% conversion rate just seems sooo bad. If no one buys the products I recommend, I would expect to see orders being placed on unrelated items.

Any insight of what is going on would be greatly appreciated. Let me know if I didn't supply enough information.

Thanks!

UPDATE: Everything has returned to normal. My sales are back up to 3%. I guess it was just some type of weird seasonal trend that caused my sales to drop.
#affiliate #amazon #conversions #month #terrible
  • Profile picture of the author Mosa
    Hmm.. my affiliate sites are stilling doing just fine. Are you tracking the clicks to know if people are coming to amazon from a different page of yours. That conversion rate really is terrible.
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    • Profile picture of the author dougbeney
      Can you do that through Google Analytics?
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      “Don’t judge each day by the harvest you reap but by the seeds that you plant.” —Robert Louis Stevenson
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  • Profile picture of the author Mosa
    Well, amazon doesn't allow you to have a conversion pixel, but you can correlate the information with where the traffic is going to on your site. For example, have you seen any traffic fluctuations that might suggest the traffic is coming from elsewhere?

    Another idea is to set up multiple tracking IDs in amazon and set a different tracking ID for each page.
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    • Profile picture of the author dougbeney
      Ok. Thanks for your help! Hopefully everything sorts itself out by the end of the month
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      “Don’t judge each day by the harvest you reap but by the seeds that you plant.” —Robert Louis Stevenson
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  • Profile picture of the author Ghoster
    Give me a link to your content and I'll tell you if it's 'bad' or not.

    With Amazon, you're going to have down months. There are a lot of factors.
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    On the whole, you get what you pay for.

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    • Profile picture of the author dougbeney
      Originally Posted by Ghoster View Post

      Give me a link to your content and I'll tell you if it's 'bad' or not.

      With Amazon, you're going to have down months. There are a lot of factors.
      I'll send you a pm. Thanks!
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      “Don’t judge each day by the harvest you reap but by the seeds that you plant.” —Robert Louis Stevenson
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  • Profile picture of the author raffman999
    Have you tried mixing up the products that you promote?
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    • Profile picture of the author dougbeney
      Originally Posted by raffman999 View Post

      Have you tried mixing up the products that you promote?
      I promote a wide range of products. They are centered around one niche though. Perhaps its just a really slow month for my niche.
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      “Don’t judge each day by the harvest you reap but by the seeds that you plant.” —Robert Louis Stevenson
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