All of my traffic is coming from search engines and is very targeted. I wouldn't consider my content bad by any means.
In March I made more than 20 sales and my site made a little over $100. April was slightly less and May has just been horrible in terms of sales.
- From March 1 to March 12, I had 135 unique product clicks.
- From May 1 to May 12 I had 269 unique product clicks.
All of this just confuses me so much. I was getting half the clicks and consistent sales in March. In May I am getting double the traffic and 1/10 of the sales.
.32% conversion rate just seems sooo bad. If no one buys the products I recommend, I would expect to see orders being placed on unrelated items.
Any insight of what is going on would be greatly appreciated. Let me know if I didn't supply enough information.
UPDATE: Everything has returned to normal. My sales are back up to 3%. I guess it was just some type of weird seasonal trend that caused my sales to drop.