Affiliate marketers -- what is your click-thru rate for your review site?

I don't do review sites, but my landing/presale pages are extremely in depth. Similar to a review site - providing information, benefits - generally intriguing the prospect.

All my traffic is driven from fb, and I usually see 10-15% ctr. It took a lot of work to get my pages optimized, but now that I've gone through the process 1000's of times, I can usually hit 8-10% ctr on the first try. You can cut out a lot of the work by looking at industry leaders, and taking inspiration from them. It's also important that your ad copy and your landing page match - Following the same theme.

My CTR is around 12%. For less popular niche it ranges from 6-8%

Between 20 - 30% ctr to Amazon and around 10% of Amazon traffic turns into orders

Hello..

I have review sites but I do not measure click through rates. I think you might be interested to know though that I reach as high as 30% conversion rate from search engine traffic.

Searchers looking for product reviews are really laser targeted and ready to buy!

I have a affiliate site focusing on product information and comparisons (no reviews) and I average one click for every two visitors (50%). Of course many visitors click more than one link so I think a better number to track is my conversion rate (what percentage of visitors click on at least one link). For my site this is about 30% (site visitors reported by Google Analytics divided by Amazon visitors reported by Amazon).

There is another conversion rate that is also important to track and that is what percentage of the visitors who clicked on a link actually go on to make a purchase. Amazon provides this statistic on their orders report page. Since my site does not have reviews my visitors are a bit earlier in the funnel and I have a lower purchase conversion rate, just 2%.

To sum up, for every 1,000 visitors to my site 300 click an Amazon link and 6 of them make a purchase earning for me a grand total of $50.

This is a very interesting question because it is very open ended.

It really is.

You have to understand that even if somebody gives you their click through rate, it probably will not matter much to you.

Why?

You are probably in a very different niche.

all impact the click through

Different niches, different traffic blends, and different content configurations all impact the click through to an affiliate link.

e-mail list as a conversion platform

Also, people who know what they are doing in terms of affiliate marketing actually use their e-mail list as a conversion platform.

However, it is not fair to simply count your click through rate with e-mail.

factor in how many views it took

You have to factor in how many views it took a piece of content to recruit somebody to a mailing list.

realistic click through rate

You have to consider all these different factors to come up with a realistic click through rate for a review site.

You have to also understand that there are many different types of review sites.

There are very simple and spammy review sites that are easy to spot a mile away.

AdSense driven pump traffic to Amazon or Clickbank authoritative sites

These are basically either AdSense driven or they just exist to pump traffic to Amazon or Clickbank, other review sites are authoritative sites.

There are sites that barely have any advertising.

advertising that they have gets clicked a lot and are highly engaging

However, they still make a lot of money because the advertising that they have gets clicked a lot and are highly engaging.

These authority review sites have a totally different traffic dynamic.

Also, their content is very different from the typical cookie cutter spam review site.

I know this is a very broad answer, but you asked a very broad question.

There is really no cookie cutter answer to your question.

I hope the considerations I raised would get you thinking as to how to build and manage a quality review site.